Katri luukka dissertation without appendicesKatri LuukkaThis document is a MBA dissertation from the University of Wales submitted in 2011. It explores managers' experiences using social media as part of their leadership. The dissertation aims to investigate how open leadership theory applies to practical social media leadership situations. It also examines how negative experiences, feelings, and face-to-face leading factor into social media leadership. Finally, it looks to expand the researcher's knowledge and skills in using social media as part of leadership in an adult education organization. The dissertation reviews literature on social media tools and leadership theories. It then outlines the research methodology, presents results from interviews with six international managers, and discusses the findings and implications for developing a social media leadership theory.
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