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- 1. 束丱 亳亰仆亠-个仂仄 TOP Marketing Management損 26- 28 仂从磡, 仂从于舒 www.MarketingOne.ru
- 2. 束舒从 仂亞舒仆亳亰仂于舒 亳亠仄 弍仂舒 亳仆仂仄舒亳亳 于 仍仂于亳 弍仂 亳亰仄亠仆ﾑ亠亶 亠亟?損 亳仍亳 束舒从 仗亠亠于亠亳 仄舒从亠亳仆亞仂于 亰舒亟舒 于 亳仍亠亟仂于舒亠仍从?損
- 3. 束舒从 仂亞舒仆亳亰仂于舒 亳亠仄 弍仂舒 亳仆仂仄舒亳亳 于 仍仂于亳 弍仂 亳亰仄亠仆ﾑ亠亶 亠亟?損 + 束舒从 仗亠亠于亠亳 仄舒从亠亳仆亞仂于 亰舒亟舒 于 亳仍亠亟仂于舒亠仍从?損 = 束舒从 弍仂 亳 亠从亳于仆仂 舒弍仂舒 于 从亠仄舒仍仆 仍仂于亳 ?損
- 4. 束舒从 弍仂 亳 亠从亳于仆仂 舒弍仂舒 于 从亠仄舒仍仆 仍仂于亳 ?損
- 6. 丼仂 于舒亢仆仂 于 弍仍亠仆仆仂亶 亠亟亠? 弌从仂仂 亠舒从亳亳 亳 舒亟舒仗舒亳亳 从 亳亰仄亠仆亠仆亳礆
- 7. 仍亠亟仂于舒仆亳 仆从舒 亳仂仆亳从 亳仆仂仄舒亳亳 仂 于仆亠仆亠亶 亠亟亠
- 8. 丼仂 仆亠仂弍仂亟亳仄仂 从仂仄舒仆亟亠 亟仍 弍仂亞仂 亠舒亞亳仂于舒仆亳 ? 丱仂仂舒 从仂仄仄仆亳从舒亳, .亠. 从仂仂 亟仂仆亠亠仆亳 亳仆仂仄舒亳亳
- 9. 仆仂亞亟舒 于仂亰仄仂亢仆仂 仗仂仆亳仄舒仆亳亠 亟亞 亟亞舒 弍亠亰 仍仂于
- 10. 仂 于 舒弍仂亠亶 亢亳亰仆亳 仄, 于亠-舒从亳, 仗仂仍亰亠仄 仍仂于舒仄亳 仂仂仄 亳仄亠仆仆仂 于 仍仂于亳 束弍仍亠仆仆仂亶 亠亟損 舒从 于舒亢仆仂 亞仂于仂亳 于仆亳 从仂仄舒仆亟 仆舒 仂亟仆仂仄 磶从亠
- 11. 舒从亳仄亳 亠亠 仆亠亟舒于仆仂 弍仍亳 弌丐 仆从舒 亳 从舒从亳仄 磶从仂仄 仂仆亳 亳亰仆磿亳? 亠仗仂仆亟亠仆 于仂仗亳仆磿亳 亟舒仆仆 从仂仆亠仗亳 亟仂舒仂仆仂 亳仆亟亳亠亠仆仆仂 亠亟舒于仍亠仆仆仂 亟舒仆仆仂亶 于仂亰舒仆仂亶 亞仗仗 于 亳仍亠亟仂于舒仆亳亳 仂仂于亠于亠 亞亠仆亠舒仍仆仂亶 仂于仂从仗仆仂亳
- 12. 亠舒仍仆亠 仗亳仄亠 仆亠亟舒于仆仂 仗仂仍亠仆仆 仂亠仂于 ..舒仍仂 仗仂亟从 亟仍 仗仂于亠亟仆亠于仆仂亞仂 仗仂亠弍仍亠仆亳, 亳 舒亠 于亠亞仂 于仗仂仍仆磳 仆从亳亳 束亟仂仗仂仍仆亠仆亳晛 从 仂仆仂于仆仄 仗仂亟从舒仄 仗亳舒仆亳 π亢亠亟仆亠于仆仂, 束亳仆仆仂損 仗亳亞仂仂于仍亠仆亳 仗亳亳 仆亠 仗仂仂弍于亠 于仂仗亳亳 亞仂仂于从亳 从舒从 弍亠亰仍仂于仆仂 仗亳仆仂亞仂 亰舒仆亳, 亟仂舒于仍ﾑ亠亞仂 亟仂于仂仍于亳亠 π莞姿 舒从亳 仗仂亠弍亳亠仍亠亶 仗礌亳从 于仂仗亳仆亳仄舒亠 从舒从 仍仂亢仆亶 舒仄仂亟仂舒仂仆亶 仄仆仂亞仂从仂仄仗仂仆亠仆仆亶 仗仂亟从 π∃夷歳湖 舒舒从亠亳亳从亳, 从舒从 束于从損 亳 束从舒亠于仂損 仄舒仍舒, 仗仂亠弍亳亠仍亳 仄仂亞 仂亠仆亳 仄仗亳亳亠从亳, 仆舒 仍亳仆仂仄 仂仗亠. 亠亟舒于仍亠仆亳 仂弍 仂仂弍亠仆仆仂 束仗仂仍亠亰仆仂仄損 亳仍亳 仗仂亟亠从仆仂-束仆舒舒仍仆仂仄損 仄舒仍亠, 仂亰亟舒ﾑ 仂仍从仂 仆舒 仂于仆亠 从仂仄仄仆亳从舒亳亶 仄舒从亳
- 13. 丱仂亠 于仗仂仄仆亳 从仍舒亳从 舒亢舒亶亠, 仗仂亢舒 仍亶舒, 仆亠亠 从仂 仆舒 从仂仄 仂磿?
- 14. 亠舒仍仆亠 仗亳仄亠 仆亠亟舒于仆仂 仗仂仍亠仆仆 仂亠仂于 Pepsi Pricing Workshop Outputs Moscow Traditional Trade Modern Trade Total RMS RMS RMS Lipton Lipton Total (new Vol Lipton Lipton Total (new Vol Lipton Lipton Total (new Vol Volume Value Category L/new Volume Value Category L/new Volume Value Category L/new Change Change Volume Vol N) Change Change Volume Vol N) Change Change Volume Vol N) Scenario 1 -7.02% 7.32% 1505.9513 117 -21.13% -6.03% 1902.6594 92 -12.70% -1.10% 3408.6107 103 Scenario 2 10.82% 25.17% 1495.6098 127 -21.13% -6.03% 1902.6594 92 -11.28% 1.55% 3398.2692 107 Scenario 3 10.82% 25.17% 1495.6098 127 -8.46% -4.48% 2000.0852 109 -4.33% 2.27% 3495.695 117 Scenario 4 -7.02% 7.32% 1505.9513 117 -8.46% -4.48% 2000.0852 109 -5.75% -0.39% 3506.0365 113 Scenario 5 3.59% 2.89% 1482.8994 130 -15.06% -7.91% 1902.4587 106 -7.93% -3.31% 3385.3581 116 Scenario 6 42.76% 16.39% 1613.1717 153 -15.06% -7.91% 1902.4587 106 -0.48% -1.87% 3515.6304 126 Scenario 7 42.76% 16.39% 1613.1717 153 -0.93% -5.69% 2007.7478 126 7.28% -0.85% 3620.9196 138 Scenario 8 3.59% 2.89% 1482.8994 130 -0.93% -5.69% 2007.7478 126 -0.17% -2.30% 3490.6472 128 Scenario 9 12.11% -10.62% 1479.7823 140 -6.24% -9.47% 1900.4038 129 -1.68% -8.08% 3380.1862 134 Scenario 10 43.84% -5.14% 1589.4793 161 -6.24% -9.47% 1900.4038 129 4.76% -7.32% 3489.8832 144 Scenario 11 43.84% -5.14% 1589.4793 161 -2.44% -8.04% 1986.6042 125 6.85% -6.66% 3576.0836 141 Scenario 12 12.11% -10.62% 1479.7823 140 -2.44% -8.04% 1986.6042 125 0.40% -7.43% 3466.3866 132 Scenario 13 29.83% -18.21% 1479.1541 166 -0.80% -15.07% 1889.9755 145 4.56% -13.29% 3369.1296 154 Scenario 14 65.81% -9.98% 1583.8471 194 -0.80% -15.07% 1889.9755 145 11.26% -11.90% 3473.8225 167 Scenario 15 65.81% -9.98% 1583.8471 194 12.98% -14.68% 2013.3852 165 18.82% -11.72% 3597.2322 178 Scenario 16 29.83% -18.21% 1479.1541 166 12.98% -14.68% 2013.3852 165 12.12% -13.11% 3492.5393 166
- 15. 亠舒仍仆亠 仗亳仄亠 仆亠亟舒于仆仂 仗仂仍亠仆仆 仂亠仂于 3 7 2 Goulyas 4 5 Mushroo Ideal 1 Beef Chicken h Kharcho Alphabet 6 Pea m 8 Garden Overall appearance Mean 7 5.23 5.59 4.92 5.07 5.09 5.40 5.31 5.04 (Extremely poor-Excellent) Top 3 82% 90% 74% 79% 84% 87% 89% 77% Aroma (Extremely poor- Mean 7 4.84 5.33 4.79 4.82 4.73 5.03 5.25 4.86 Excellent) Top 3 71% 84% 65% 69% 62% 74% 82% 68% This soup has appetizing Mean 5 3.82 4.28 3.59 3.74 3.66 3.77 appearance (st.) (Disagree strongly - Agree strongly) Top 2 77% 89% 65% 73% 67% 71% This soup has appetizing Mean 5 3.83 4.08 3.64 3.83 3.64 3.67 aroma (Disagree strongly - Agree strongly) Top 2 77% 87% 71% 76% 66% 64% This soup has natural Mean 5 3.60 3.73 aroma (Disagree strongly - Agree strongly) Top 2 64 % 70% Mean 3 3.23 2.98 3.06 2.92 2.97 3.02 2.96 3.04 Color (Too light Too dark) JR 77% 89% 72% 78% 87% 85% 85% 73% Strength of Mean 3 2.98 2.98 mushroom/pea aroma (Not at all strong enough JR 75% 81% Much too strong)
- 16. 仍亳 舒亰仆亳舒 仗亠亟亟亳仄 仍舒亶亟仂仄?
- 17. 仆亠 仄仂亢亠仄 亰舒舒于仍 仗舒亳亠仆舒 舒仄仂仂亠仍仆仂 亳仆亠仗亠亳仂于舒 亠亰仍舒 舒仆舒仍亳亰舒
- 18. 仍亠亟仂于舒亠仍, 从舒从 亳 于舒, 仄仂亢亠 亞仂于仂亳 于仆亳 仗仂亠亳仂仆舒仍仆仂亞仂 仂仂弍亠于舒 仆舒 仆舒仆仂仄 磶从亠, 仆仂 束仗舒亳亠仆舒仄損 仂弍磶舒仆 于亟舒于舒 仗仂仆仆亠 亳仆从亳亳
- 19. 亠于仂亰仄仂亢仆仂 仗亠亟舒于亳 亠弍亠 于舒舒, 从仂仂亶 于亟舒亠 舒仄 舒仆舒仍亳亰 弍亠亰 仂弍仆亠仆亳 仂 于舒仄, 亟亠从舒, 舒仆舒仍亳亰 亟亳亠, 仍亠亳亠..
- 20. 弌亠亶舒 仂弍舒亰 束弍亠亰仄仆仂亞仂 仗仂亠仂舒損 仆亠 舒从舒仍亠仆 仍亠亟仂于舒亠仍 亟仂仍亢亠仆 弍 舒 从仂仄舒仆亟 弍仂亞仂 亠舒亞亳仂于舒仆亳, .亠: -弍仂 仗仂仆亳仄舒 仗仂弍仍亠仄 亳 舒于亳 亟亳舒亞仆仂亰 -亟舒于舒 亠从亳亠 亳仆从亳亳 从 亟亠亶于亳 仆舒 仗仂仆仆仂仄, 束仂弍亠亠仍仂于亠亠从仂仄 磶从亠損
- 21. T.E. 仍亠亟仂于舒亠仍 亟仂仍亢亠仆 仂仂仂 舒亰弍亳舒 于 仄舒从亠亳仆亞亠! ∃ 亟仂仍亢仆 舒亰弍亳舒 于 亳 于仂仗仂舒, 束亟亠亢舒 从 仆舒 仗仍亠損, 弍 舒 从仂仄舒仆亟, 仗仂仆亳仄舒 舒亠亞亳, 舒亰弍亳舒 于 仄亠仂亟舒 亠亠 亠舒仍亳亰舒亳亳 ∃亠仍亰 弍 仗仂仂 亠于亳仆仄 仂亟亠仍仂仄, 从仂仂亶 仂亞舒仆亳亰亠 亟仂舒于从 亳仆仂仄舒亳亳! 束損, 舒 仆亠 束仂仆亳損!
- 22. ! 舒亳亠仆 仂亢亠 仆亠 亟仂仍亢亠仆 舒于亳 亠弍亠 亟亳舒亞仆仂亰 舒仄:
- 23. 弌从舒亢亳亠 仆舒仄, 仂 仍亳仍仂, 舒 仄 仗仂于亠亟亠仄 仂弍仍亠亟仂于舒仆亳亠 亳 仗仂舒于亳仄 亟亳舒亞仆仂亰 ∃｛笑火却亠亠 仍亳 于舒, 从舒从 仍亠 仗仂于亠亳 仂弍仍亠亟仂于舒仆亳亠? ∃亳仂亟亳亠 仍亳 从 仆亠仄 亞仂仂于仄 亟亳舒亞仆仂亰仂仄? ∃亠从仂仄亠仆亟亠亠 仍亠从舒于舒? 丐 仗亳 仍仂于亳亳, 仂 亠仄 亟仂于亠磳亠!
- 24. 亠亰 亟仂于亠亳 仆亠 弍仂亞仂 于亰舒亳仄仂亟亠亶于亳 仂仄舒仆亟舒 仄仂亢亠 弍仂 亠舒亞亳仂于舒, 从仂亞亟舒 从舒亢亟亶 亠亠 仍亠仆 亟仂于亠磳 亟亞亳仄 亳 于亠亠仆 于 亳 仗仂亠亳仂仆舒仍亳亰仄亠
- 25. 舒于舒亶亠 亟仂于亠 仗仂亠亳仂仆舒仍亳亰仄 亟亞 亟亞舒 亳 亟亠仍舒 从舒亢亟亶 于仂 舒弍仂! 丐仂亞亟舒 仄 弍亟亠仄 仆舒仂亠亶 从仂仄舒仆亟仂亶 弍仂亞仂 亠舒亞亳仂于舒仆亳