Research of clients expectations and satisfactionAdvanter Group
油
Research of clients/partners expectations and satisfaction.
Report Gleb Pronenko, CEO of research company ASCREEN Research, at the Day of Marketing at the exhibition InterBudExpo 2010
The document discusses why innovation has become a buzzword and how understanding cultural and social trends can help with innovation efforts. It argues that observing behaviors across different aspects of life can reveal patterns and opportunities for new products, services, and ideas. Understanding emerging behaviors like increased femininity among women has implications for many industries and can help companies better meet customer needs if interpreted correctly. The document encourages looking for signals in culture rather than relying solely on focus groups or existing product categories when developing innovative concepts.
Research of clients expectations and satisfactionAdvanter Group
油
Research of clients/partners expectations and satisfaction.
Report Gleb Pronenko, CEO of research company ASCREEN Research, at the Day of Marketing at the exhibition InterBudExpo 2010
The document discusses why innovation has become a buzzword and how understanding cultural and social trends can help with innovation efforts. It argues that observing behaviors across different aspects of life can reveal patterns and opportunities for new products, services, and ideas. Understanding emerging behaviors like increased femininity among women has implications for many industries and can help companies better meet customer needs if interpreted correctly. The document encourages looking for signals in culture rather than relying solely on focus groups or existing product categories when developing innovative concepts.
Corporate culture to build customer experience excellenceLev Sokolov
油
Strong branded corporate culture is a key element to build great customer service and customer experience excellence.
亠亰亠仆舒亳 亟亠仍舒仆舒 仆舒 从仂仆亠亠仆亳亳:
"Telecoms Loyalty & Churn: 亟亠亢舒仆亳亠 舒弍仂仆亠仆从仂亶 弍舒亰 仂仗亠舒仂舒仄亳 于磶亳"
Wacklin marketing trends and digital marketingJulia Argunova
油
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
This document discusses Metro Cash & Carry Russia's shift from product marketing to customer marketing. It outlines Metro's target group management strategy of creating individual business solutions for key customer groups like HoReCa, retail stores, offices, and services. The key components of these business solutions include customer segmentation and priorities, assortment building, pricing policies, and additional services. Communication approaches like mailings, catalogs, expos, and customer centers are also mentioned.