Sector 3.0_New technologies in fundraising_Aazadi_Sheridan

May 29, 2015Download as PPT, PDF0 likes214 views

This document summarizes a presentation on new fundraising technologies and trends. It discusses both offline and online fundraising methods, highlighting direct debit as a major source of recurring donations in the UK. The presentation emphasizes using data to better understand and engage donors over time through personalized outreach, creative partnerships, and technology like video reports. However, it stresses that technology should enhance relationships and donor outcomes, not replace the importance of thanking donors and maintaining their interest in the cause.

„New technologies in
fundraising”
Azadi Sheridan
Productle (UK)
27th May 2015

Agenda
• New trends, fashion or not far future?
• Offline vs online
• How to organise fundraising safe?
• Several tools for fundraising

Who am I?
• Approaching 20 years
in not-for-profit sector
• 11 years for with
world’s leading
fundraising software
vendor
• Now independent
consultant and social
entrepreneur

“It’s also an
instrument of
change.”
Amnesty
International

Sector 3.0_New technologies in fundraising_Aazadi_Sheridan

Viral
• https://www.youtub
e.com/watch?
v=RBQ-IoHfimQ
• https://www.youtube.co
m/watch?
v=L9O8j9QPZc8

• Generated 600
news stories
• Reached 80 per
cent of UK
adults
• Achieved
221,400
Facebook fans
and 8,000
Twitter
followers,

Direct Debit
• 60 million payments = >£1.2 billion per
year
• The average annual cancellation rate in
2013 was 3.1%
• The highest in 10 years is 4.33%
Source: Rapidata Charity Direct Debit Tracking Report 2014

Innovation focused on retention
• Automated
follow ups
• Personalisatio
n
• (Expenditure)

http://rnli.org/latestlaunches/Pages/late
stlaunches.aspx

Analytics
• And also
• Other products
purchased
• Has children?
• Link to cause
• Ask your
donors!

Some Conclusions
• Relationship NOT technology
• Keep network interested – donation and
interaction
• Focus on the donor outcome -
engagement or payment?
• Leverage goodwill – help share well!
• Say thank you!
• Great websites:
– www.sofii.org

Thank you!
Azadi Sheridan
e-mail: azadi@productle.com
Linkedin.com/in.AzadiSh
@AzSheridan

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fashion tech trends to watch in 2016 sources: - http://geekgoeschic.co/ - http://www.selfassemblylab.net/ - http://estimote.com/ - Credit Suisse - wearableexperiments.com - https://www.youtube.com/watch?v=JkYqx5Htxh0 - https://www.youtube.com/watch?v=ugBbTiBmZ2g - fashionote.co - www.interactiveinteriors.com.au - http://www.digitalversus.com/mobile-phone/foled-flexible-oled-shape-of-things-come-mobile-tv-tablet-screens-a1710.html - źródło: http://www.ecouterre.com/hot-pop-factory-debuts-worlds-first-3d-printed-wooden-jewelry/hot-pop-3d-printed-wood-jewelry-3/ - mustache.pl

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Sector 3.0_New technologies in fundraising_Aazadi_Sheridan

1. „New technologies in fundraising” Azadi Sheridan Productle (UK) 27th May 2015

2. Agenda • New trends, fashion or not far future? • Offline vs online • How to organise fundraising safe? • Several tools for fundraising

3. Who am I? • Approaching 20 years in not-for-profit sector • 11 years for with world’s leading fundraising software vendor • Now independent consultant and social entrepreneur

4. Rene Magritte

5. “It’s also an instrument of change.” Amnesty International

8. How do UK people give?

9. Never assume...

10. Viral • https://www.youtub e.com/watch? v=RBQ-IoHfimQ • https://www.youtube.co m/watch? v=L9O8j9QPZc8

11. #NoMakeUpSelfie

13. • Generated 600 news stories • Reached 80 per cent of UK adults • Achieved 221,400 Facebook fans and 8,000 Twitter followers,

14. Non-non-profits

15. Direct Debit • 60 million payments = >£1.2 billion per year • The average annual cancellation rate in 2013 was 3.1% • The highest in 10 years is 4.33% Source: Rapidata Charity Direct Debit Tracking Report 2014

16. Other Recurring • Text • Credit Card

17. Innovation focused on retention • Automated follow ups • Personalisatio n • (Expenditure)

19. Relevant formal feedback

20. http://rnli.org/latestlaunches/Pages/late stlaunches.aspx

21. Why is retention so important?

22. Creative Partnerships

23. Analytics • And also • Other products purchased • Has children? • Link to cause • Ask your donors!

24. Look at the data...

25. Know your supporter

26. Know your supporter

27. Be honest

28. Technology Opportunities • Google hangouts – exclusive clubs? • Video feedback reports • Banner advertising – good again? • Corporate sponsorship - need to prove your brand value • So much more!

29. Some Conclusions • Relationship NOT technology • Keep network interested – donation and interaction • Focus on the donor outcome - engagement or payment? • Leverage goodwill – help share well! • Say thank you! • Great websites: – www.sofii.org

30. Thank you! Azadi Sheridan e-mail: azadi@productle.com Linkedin.com/in.AzadiSh @AzSheridan

Editor's Notes

#10: UK Giving is profoundly multi-channel! Operating in multiple channels and providing many options to give is the key to reaching donors of all ages. Interestingly - the definition of “giving” may need to be reconsidered for us internally as organisations. Our donors do not distinguish a difference between a donation at a shop counter and a direct donation to us via our website or direct mail appeal! Is there an opportunity here?
#16: http://www.therichest.com/rich-list/nation/9-of-the-most-viral-fundraisers/5/
#17: http://www.thirdsector.co.uk/big-fall-reported-cancellation-rate-charity-direct-debits/fundraising/article/1302170
#19: https://www.youtube.com/watch?v=R37gfQtBb9Y
#20: Harpal Kumar http://sofii.org/case-study/cancer-research-uks-no-make-up-selfie-campaign http://www.cancerresearchuk.org/sites/default/files/annual_report_and_accounts_2013-14.pdf
#32: Heider and Simmel (1944) animation

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