This document discusses the concept of a growth hacker and strategies for sustainable growth. A growth hacker focuses on scalable growth through experiments and data analysis. Their goal is viral and repeat growth through word of mouth, embedded social features, paid advertising, and recurring use. The document provides examples of how companies achieve growth through these channels and outlines psychological factors that influence word-of-mouth sharing. It emphasizes thinking like a growth hacker by constantly considering growth opportunities across communication platforms.
The document discusses presentation design trends for 2015, including a move towards flatter, simpler designs with bigger visual elements to reduce information overload. Graphics are becoming more story-focused rather than just data-driven. Animation is focusing less on excessive elements like bullet points and zooming. Interactivity and designing for all platforms like mobile are also trends, along with considering the presentation context like speech, online, or print.
The document discusses how startups can achieve authentic growth by stacking the odds in their favor. It recommends identifying the must-have experience (MHX) that is essential for users, optimizing marketing at both the macro and micro level to improve delivery of the MHX, and using lifecycle management to enhance engagement, encourage sharing, and drive sales over time. The goal is to maximize the percentage of users that achieve the MHX through optimizing hooks, promises, and reducing friction points, while also improving loyalty, referrals, and sales.
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.