The future of e-commerce
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Which of these three trends will be the next big thing in driving interactive experiences of existing users, attracting new audiences and converting e-commerce traffic to sales up? The choice is NOT yours any more. The best experiences that customers have had anywhere is the minimum expectation for the experiences they want from you right now. Lets play harder in immersive experience game!
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Dowiedz si jak zautomatyzowa marketing w oparciu o analityk predykcyjn, zdarzenia oraz kontekst interakcji z Klientem nie tylko w kanaach wasnych, ale tak甜e w Sieci Reklamowej i fizycznych lokalizacjach sklepowych. Poznaj nasze rozwizanie do szybkiego planowania Customer Experience 360 stopni i zrealizuj z nami sp坦jn interakcj ze swoim Klientem we wszystkich kanaach komunikacji oraz na bie甜co analizuj i optymalizuj swoje kampanie. Przekonaj si jak mo甜esz rozszerzy profil Klienta o dane ze zdarze nie tylko z kana坦w wasnych, ale tak甜e Sieci Reklamowej i fizycznych lokalizacji. Dziki temu w peni wykorzystasz potencja ze scoring坦w predykcyjnych i zautomatyzujesz sw坦j marketing oraz bdziesz m坦g planowa kolejne dziaania jeszcze bardziej tw坦rczo!Retail Consumer Journey
Retail Consumer JourneyEwelina Ciach
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How to avoid errors when implementing omnichannel strategy? Omnichannel helps to strengthen brands positioning and increase sales. Customers appreciate comfort - provide them with unlimited access to sales offerings.
We help retailers to build competitive advantage though omnichannel model adoption and analyses the integration of traditional and online channels among 169 retailers in EU.Insurance Customer Journey (in Polish)
Insurance Customer Journey (in Polish)Ewelina Ciach
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Jak IBM Marketing Platform wspiera koncepcj zorientowania firmy na klienta?
Poprzez rozpoznanie i zrozumienie jego potrzeb oraz odpowiadanie na nie, co prowadzi do:
- budowania dugofalowych relacji, wzmacniania zaufania oraz kreowania adwokat坦w marki;
- Omnichannel poprzez zapewnienie sp坦jnych dowiadcze sprzeda甜owych i obsugowych w ka甜dym z kana坦w kontaktu;
- rozw坦j zdolnoci biznesowych prowadzcych do cross-funkcjonalnego zarzdzania wiedz o kliencie, kontaktami, priorytetyzacj i optymalizacj cel坦w biznesowych;
- spektrum mo甜liwych dziaa podejmowanych w stosunku do klienta od oferty up/cross-sellowej, przez retencj, informacj, rekomendacj dziaania do braku dziaa wcznie.
IBM Marketing Platform pozwala na optymalizacj marketingu wielokanaowego, pomagajc dotrze do tysicy lub milion坦w os坦b z waciwym przekazem, we waciwym czasie i waciwym kanale. Rozwizanie IBM pozwala na uwzgldnianie preferencji poszczeg坦lnych klient坦w oraz na szybkie i ekonomiczne projektowanie i realizowanie strategii komunikacji z konsumentami za porednictwem wszystkich kana坦w elektronicznych i tradycyjnych poprzez:
- prowadzenie efektywnego, cigego dialogu z obecnym lub potencjalnym klientem z uwzgldnieniem caej historii tej relacji, w tym zaprezentowanych ofert, kontekstu i szczeg坦坦w kampanii oraz odpowiedzi lub ich braku;
- zarzdza kompleksowo logik kampanii, w tym segmentacj grupy docelowej, wyczeniami i przypisywaniem ofert i kana坦w;
- dotrze do ka甜dego klienta z waciwym przekazem i we waciwym kanale, a w efekcie podnie wsp坦czynnik konwersji z ofert up/cross-sellowych.Banking Customer Journey (in Polish)
Banking Customer Journey (in Polish)Ewelina Ciach
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Kluczem do skutecznego marketingu jest dotarcie z waciwym komunikatem bezporednio do ka甜dego obecnego i potencjalnego klienta. Dlatego wanie IBM oferuje Frimom rozwizanie oparte na IBM Interact. Oprogramowanie to pozwala na optymalizacj marketingu wielokanaowego, pomagajc dotrze do tysicy lub milion坦w os坦b z waciwym przekazem, we waciwym czasie i waciwym kanale. Rozwizanie IBM pozwala na uwzgldnianie preferencji poszczeg坦lnych klient坦w oraz na szybkie i ekonomiczne projektowanie i realizowanie strategii komunikacji z konsumentami za porednictwem wszystkich kana坦w elektronicznych i tradycyjnych.
Dziki takiemu rozwizaniu Firma bdzie moga m.in.:
1. prowadzi efektywny, cigy dialogu z obecnym lub potencjalnym klientem z uwzgldnieniem caej historii tej relacji, w tym zaprezentowanych ofert, kontekstu i szczeg坦坦w kampanii oraz odpowiedzi lub ich braku;
2. zarzdza kompleksowo logik kampanii, w tym segmentacj grupy docelowej, wyczeniami i przypisywaniem ofert i kana坦w;
3. dotrze do ka甜dego klienta z waciwym przekazem i we waciwym kanale, a w efekcie podnie wsp坦czynnik konwersji z ofert up/cross-sellowych.
Dziki zaawansowanej analizie Firma dokona zmiany z podejcia opartego na produkcie na takie, w kt坦rego centrum jest klient. Narzdzia analityczne, kt坦re oferujemy pozwala na wzrost precyzji kierowania kampanii marketingowych rednio o 62%.
Dzi ponad 2500 organizacji na caym wiecie korzysta z rozwiza analitycznych firmy IBM w celu wzmocnienia zyskownych relacji z klientami.Personalized websites, email & push marketing
Personalized websites, email & push marketingEwelina Ciach
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The Client is not just always right but the Client is always on - leverage IBM solution for digital behavior analytics and engage you Clients onersonalized websites, email & push marketing.Jak przej z manualnego outbound marketingu do interakcji z Klientem w czasi...
Jak przej z manualnego outbound marketingu do interakcji z Klientem w czasi...Ewelina Ciach
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Poznaj najlepsze praktyki budowania sp坦jnej i prawdziwie midzykanaowej komunikacji oraz dowiedz si, jak istotnie zwikszy konwersj sprzeda甜ow i akwizycj nowych Klient坦w podczas 30 min demonstracji widzianej oczami Klienta i osignitej poprzez wykorzystanie technologii do analizy zachowa w czasie rzeczywistym i nawizanie kontekstowej interakcji bezporedniej z Klientami w CRM, Contact Center, Portal, Mobile, Punktach Sprzeda甜y, SMS, notyfikacji Push i e-mail.The future of e-commerce
- 1. INTERNAL Ewelina Ciach, SAP September 26th, 2017 Augmented Customer Engagement the Future of Commerce
- 2. 2INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. Third Wave of Commerce why? E-commerce reached its ceiling Client are not loyal, even bored The future of commerce requires a new business model
- 3. 3INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. Click-and-Mortar economy how?
- 4. 4INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. What to do to distinguish in Customer Engagement? Market places vs specialized stores Predictive AI and ML Mixed reality Gaming
- 5. 5INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. Market places vs specialized stores
- 6. 6INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. Predictive AI and ML
- 7. 7INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. Mixed reality REALITY
- 8. 8INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. VIRTUALITY Mixed reality
- 9. 9INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. Mixed reality AUGUMENTED REALITY
- 10. 10INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. AUGUMENTED VIRTUALITY Mixed reality
- 11. 11INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. Gaming
- 12. 12INTERNAL息 2017 SAP SE or an SAP affiliate company. All rights reserved. Are you ready for Third Wave of e-Commerce? If you think your network may find my slides useful, Id love you to share & like Keep us engaged! ;-)