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TOURISM VICTORIA - MEDIA PLAN
TOURISM VICTORIA - MEDIA PLANJaddan Bruhn
油
Tourism Victoria aims to increase overnight visits from Sydney backpackers aged 18-29 to Melbourne in spring/summer 2010-11 by 15%. Competing destinations include Queensland, Western Australia, Northern Territory, and New Zealand. The $800k campaign budget gives Tourism Victoria a 15% share of the voice. Advertising will highlight events in Melbourne like the AFL Grand Final, arts festivals, and tennis, and drive traffic to the Backpack Melbourne website. The media plan utilizes radio, print, and online outlets popular with Sydney backpackers to reach them with the campaign message at least four times throughout the campaign period.Menegur kembali pentingnya pembangunan budaya ilmiah
Menegur kembali pentingnya pembangunan budaya ilmiahIwan Pranoto
油
Bahan penyajian di Akademi Ilmu Pengetahuan Indonesia
Selling via a website
Selling via a websiteNational Consumer Agency
油
National Consumer Agency guide for businesses on their legal obligations if they sell online to consumers - from eCommerce regulations to data protection.
Kalkulus 2 a minggu 5a
Kalkulus 2 a minggu 5aIwan Pranoto
油
Ini kuliah Kalkulus 2A, minggu ke-5, hari pertama. Dalam menuliskan rumusan R_n di kelas, saya kelupaan menulis x^(n+1). Nanti kamis, akan saya ulangi kembali. Presentation1
Presentation1benazir morshed
油
This document shows the quick ratio for a company over 5 years from 1997 to 2001. The quick ratio is a financial ratio that measures a company's ability to pay its short-term obligations or those due within one year. It examines the company's most liquid assets, excluding inventory, and divides them by current liabilities. The quick ratios ranged from .21 to .30 times over the 5 year period.Revolusi Kopernikus oleh prof Bambang Hidayat
Revolusi Kopernikus oleh prof Bambang HidayatIwan Pranoto
油
Ini beningan prof Bambang Hidayat saat presentasi di diskusi bulanan Moedomo Learning Intiative, Perpustakaan ITB, 15 Mei 2013.Lic 1033
Lic 1033amitjajoo
油
This document is an end user license agreement (EULA) for software from CyberLink Corp. It outlines the terms of use for the software, including granting the user a non-exclusive license to use the software, ownership and copyright remaining with CyberLink, warranty terms for defective media, limitations of liability, and governing law being the laws of Taiwan. The user must agree to these terms before installing or using the software.
Ireland Scam Survey Results
Ireland Scam Survey ResultsNational Consumer Agency
油
31 March 2010: Research carried out by Behaviour & Attitudes on behalf of the National Consumer Agency has established a high incidence of scams among Irish consumers. 
Evaluate Media Options
Evaluate Media OptionsJaddan Bruhn
油
Television allows advertisers to reach a mass market through emotionally impactful 15-30 second ads, but requires large budgets. It is effective for brand awareness and FMCG products. Radio provides low-cost broadcast ads with short lead times but messages must quickly grab attention. Magazines allow detailed, colorful ads aligned with content and samples, reaching broad demographics. Newspapers still reach many Australians daily through large ads but readership is declining. Out of home advertising uses large visuals to keep products top of mind through billboards and posters. Internet advertising uses banners and websites cost-effectively but messages cannot slow browsing. Mobile advertising sends location-based offers and coupons but not all have phones on. Viral videos spread authentic brand messages if
Australian Seniors Insurance Media Evaluation
Australian Seniors Insurance Media EvaluationJaddan Bruhn
油
The document evaluates media options to promote an Australian Seniors Insurance funeral plan product. It identifies newspapers, magazines, radio, television, internet and cinema as effective ways to reach the target audience of retired Australians aged 60-75. It recommends a combination of options including newspaper, magazine and radio advertisements along with television commercials and branded content to raise awareness of the funeral plan product.
Tholons Top 10 Trends Presentation
Tholons Top 10 Trends PresentationJonathan De Luzuriaga
油
This document summarizes Tholons' top 10 trends in services globalization for 2010. The trends include nearshore locations gaining momentum, increased spending on cloud computing and new technologies, clients taking stakes in outsourcing value creation, overall increased IT spending, emerging demand centers in Asia Pacific, increased mergers and acquisitions, pricing stabilization, growth of small to medium enterprises outsourcing, decreased average deal sizes, and declining captive business models. Tholons is a management consulting firm that provides strategic advice to global businesses on operations expansion, go-to-market strategies, and cost optimization.Irish market research on switching, August 2009
Irish market research on switching, August 2009National Consumer Agency
油
24 August 2009: Survey commissioned by National Consumer Agency shows that switching between service providers is on the rise in Ireland. Irish consumers who have switched service providers did so in order to get a better deal.
Menegur Kembali Pentingnya Pembangunan Budaya Bernalar
Menegur Kembali Pentingnya Pembangunan Budaya BernalarIwan Pranoto
油
Secara ringkas, artikel ini membahas tentang pentingnya pembangunan budaya ilmiah melalui pendidikan matematika dan sains di sekolah. Sayangnya, pendidikan matematika dan sains saat ini hanya berfokus pada penghafalan rumus tanpa pemahaman mendalam, sehingga menimbulkan citra negatif di masyarakat. Padahal, tujuan sebenarnya adalah membentuk ketrampilan berpikir kritis dan memecahkan masalah melalui prosesRingkasan Indonesia di TIMSS 2003 
Ringkasan Indonesia di TIMSS 2003 Iwan Pranoto
油
1. Kurikulum matematika Indonesia kurang memfokuskan pada penalaran dan pemecahan masalah serta kurangnya topik dan penggunaan kalkulator.
2. Guru matematika Indonesia rendah pendidikannya dan sedikit yang memiliki gelar di bidang matematika serta jarang mengikuti pelatihan.
3. Dukungan sekolah dan rumah kurang memadai untuk pendidikan matematika karena sumber daya terbatas di sekolah dan lingkungan serta pendidikan orang tuaKasmaran Bernalar serta Strategi Penyebarannya
Kasmaran Bernalar serta Strategi PenyebarannyaIwan Pranoto
油
Disajikan di Surabaya tanggal 22 Desember 2012 dalam acara yang idadakan AIPI di Surabaya.More Related Content
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Kalkulus 2 a minggu 5a
Kalkulus 2 a minggu 5aIwan Pranoto
油
Ini kuliah Kalkulus 2A, minggu ke-5, hari pertama. Dalam menuliskan rumusan R_n di kelas, saya kelupaan menulis x^(n+1). Nanti kamis, akan saya ulangi kembali. Presentation1
Presentation1benazir morshed
油
This document shows the quick ratio for a company over 5 years from 1997 to 2001. The quick ratio is a financial ratio that measures a company's ability to pay its short-term obligations or those due within one year. It examines the company's most liquid assets, excluding inventory, and divides them by current liabilities. The quick ratios ranged from .21 to .30 times over the 5 year period.Revolusi Kopernikus oleh prof Bambang Hidayat
Revolusi Kopernikus oleh prof Bambang HidayatIwan Pranoto
油
Ini beningan prof Bambang Hidayat saat presentasi di diskusi bulanan Moedomo Learning Intiative, Perpustakaan ITB, 15 Mei 2013.Lic 1033
Lic 1033amitjajoo
油
This document is an end user license agreement (EULA) for software from CyberLink Corp. It outlines the terms of use for the software, including granting the user a non-exclusive license to use the software, ownership and copyright remaining with CyberLink, warranty terms for defective media, limitations of liability, and governing law being the laws of Taiwan. The user must agree to these terms before installing or using the software.Ireland Scam Survey Results
Ireland Scam Survey ResultsNational Consumer Agency
油
31 March 2010: Research carried out by Behaviour & Attitudes on behalf of the National Consumer Agency has established a high incidence of scams among Irish consumers. Evaluate Media Options
Evaluate Media OptionsJaddan Bruhn
油
Television allows advertisers to reach a mass market through emotionally impactful 15-30 second ads, but requires large budgets. It is effective for brand awareness and FMCG products. Radio provides low-cost broadcast ads with short lead times but messages must quickly grab attention. Magazines allow detailed, colorful ads aligned with content and samples, reaching broad demographics. Newspapers still reach many Australians daily through large ads but readership is declining. Out of home advertising uses large visuals to keep products top of mind through billboards and posters. Internet advertising uses banners and websites cost-effectively but messages cannot slow browsing. Mobile advertising sends location-based offers and coupons but not all have phones on. Viral videos spread authentic brand messages ifAustralian Seniors Insurance Media Evaluation
Australian Seniors Insurance Media EvaluationJaddan Bruhn
油
The document evaluates media options to promote an Australian Seniors Insurance funeral plan product. It identifies newspapers, magazines, radio, television, internet and cinema as effective ways to reach the target audience of retired Australians aged 60-75. It recommends a combination of options including newspaper, magazine and radio advertisements along with television commercials and branded content to raise awareness of the funeral plan product.Tholons Top 10 Trends Presentation
Tholons Top 10 Trends PresentationJonathan De Luzuriaga
油
This document summarizes Tholons' top 10 trends in services globalization for 2010. The trends include nearshore locations gaining momentum, increased spending on cloud computing and new technologies, clients taking stakes in outsourcing value creation, overall increased IT spending, emerging demand centers in Asia Pacific, increased mergers and acquisitions, pricing stabilization, growth of small to medium enterprises outsourcing, decreased average deal sizes, and declining captive business models. Tholons is a management consulting firm that provides strategic advice to global businesses on operations expansion, go-to-market strategies, and cost optimization.Irish market research on switching, August 2009
Irish market research on switching, August 2009National Consumer Agency
油
24 August 2009: Survey commissioned by National Consumer Agency shows that switching between service providers is on the rise in Ireland. Irish consumers who have switched service providers did so in order to get a better deal.More from Iwan Pranoto (20)
Menegur Kembali Pentingnya Pembangunan Budaya Bernalar
Menegur Kembali Pentingnya Pembangunan Budaya BernalarIwan Pranoto
油
Secara ringkas, artikel ini membahas tentang pentingnya pembangunan budaya ilmiah melalui pendidikan matematika dan sains di sekolah. Sayangnya, pendidikan matematika dan sains saat ini hanya berfokus pada penghafalan rumus tanpa pemahaman mendalam, sehingga menimbulkan citra negatif di masyarakat. Padahal, tujuan sebenarnya adalah membentuk ketrampilan berpikir kritis dan memecahkan masalah melalui prosesRingkasan Indonesia di TIMSS 2003
Ringkasan Indonesia di TIMSS 2003 Iwan Pranoto
油
1. Kurikulum matematika Indonesia kurang memfokuskan pada penalaran dan pemecahan masalah serta kurangnya topik dan penggunaan kalkulator.
2. Guru matematika Indonesia rendah pendidikannya dan sedikit yang memiliki gelar di bidang matematika serta jarang mengikuti pelatihan.
3. Dukungan sekolah dan rumah kurang memadai untuk pendidikan matematika karena sumber daya terbatas di sekolah dan lingkungan serta pendidikan orang tuaKasmaran Bernalar serta Strategi Penyebarannya
Kasmaran Bernalar serta Strategi PenyebarannyaIwan Pranoto
油
Disajikan di Surabaya tanggal 22 Desember 2012 dalam acara yang idadakan AIPI di Surabaya.Sebuah Ringkasan: Menyemai Benih Budaya Ilmiah di Pembelajaran Matematika dan...
Sebuah Ringkasan: Menyemai Benih Budaya Ilmiah di Pembelajaran Matematika dan...Iwan Pranoto
油
1. Pendidikan matematika dan IPA di Indonesia menunjukkan hasil yang rendah pada tes internasional seperti TIMSS dan PISA. Siswa Indonesia berada di peringkat bawah dalam penguasaan proses berpikir di bidang matematika dan IPA.
2. Penyebab rendahnya kinerja siswa adalah kurangnya penanaman budaya ilmiah dalam pembelajaran. Matematika dan IPA diajarkan secara dogmatis tanpa melibatkan proses berpikir.
3. PerPassion to Teach, Conceptual Mastery
Passion to Teach, Conceptual MasteryIwan Pranoto
油
The document discusses the results of the TIMSS 2011 report and issues with math and science education in Indonesia. It finds that Indonesian students are very weak in cognitive skills requiring higher-order thinking like applying, reasoning, and decision-making. Students are only mastering the basic level of remembering and summarizing material. It attributes these issues to a lack of conceptual understanding among teachers, an education system that does not emphasize reasoning, and pseudoscience approaches being used. It recommends empowering teachers, improving STEAM education, and developing a culture of scientific thinking in schools.Mengukur Pemahaman
Mengukur PemahamanIwan Pranoto
油
Dokumen tersebut membahas mengenai pengukuran pemahaman siswa dalam tes, termasuk soal-soal yang hanya dapat dijawab benar melalui peniruan atau penghitungan saja tanpa pemahaman, serta berbagai model pengukuran pemahaman seperti Bloom, PISA, TIMSS, dan PIRLS. Dokumen ini juga membahas mengenai bahasa yang digunakan dalam soal tes, serta contoh soal-soal untuk mengukur berbagai tingkatViewing Nature through Math Lenses
Viewing Nature through Math LensesIwan Pranoto
油
The document discusses the Fibonacci sequence and how it relates to patterns found in nature, such as spirals in pinecones and sunflowers. It provides examples of the golden ratio in art and architecture, including the Parthenon and paintings like the Mona Lisa. The document argues that teaching concepts like the Fibonacci sequence and golden ratio show how math is present in beauty found in both nature and design.Matematika sebagai Kata Kerja 
Matematika sebagai Kata Kerja Iwan Pranoto
油
Dokumen ini membahas pentingnya membelajari matematika sebagai kata kerja dan bukan sebagai kata benda. Matematika harus diajarkan sebagai tradisi mempertanyakan dan memperbaiki, bukan sekedar menghafal rumus dan konsep. Siswa juga perlu diajarkan berpikir kritis dan penjelajahan keingintahuan melalui pembelajaran matematika.Mengintip Kompleksitas
Mengintip KompleksitasIwan Pranoto
油
Presentasi ini membahas tentang kompleksitas dalam sistem alam dan ilmu pengetahuan. Sistem yang terlihat kompleks ternyata dapat terbentuk dari pengulangan subsistem yang sederhana, seperti pada pohon fraktal dan koloni organisme. Sistem kontrol multi-agen dan algoritma seperti particle swarm optimization dapat menciptakan kecerdasan kolektif meski secara individu tidak cerdas. Presentasi ini mengajak untuk melihat kompleksitas dalam perspektif il
Developing Culture through Math & Science Education
Developing Culture through Math & Science EducationIwan Pranoto
油
This document discusses using math and science education to develop culture. It argues that teaching these subjects helps cultivate rational thinking and a mind for beauty. The document presents ideas from several sources on how math and science engage different parts of the brain and can be taught through artistic projects to make the subjects more visually engaging and pleasurable for students. It aims to show how these fields resonate with full human experience beyond just logic.Berbahasa untuk Bernalar 
Berbahasa untuk Bernalar Iwan Pranoto
油
Ini naskah powerpoint saya di seminar Bahasa Indonesia Sebagai Bahasa Ilmiah yang diadakan di Bukittinggi, 1-3 November 2013 oleh Komisi Ilmu Sosial AIPI.Karakter Pendidikan Karakter
Karakter Pendidikan KarakterIwan Pranoto
油
Disajikan di Kelompok Keahlian Ilmu Kemanusiaan, ITB, 10 Desember 2012. Mungkin sekarang saya tak bicara karakter lagi, saat istilah "pendidikan karakter" sudah tak jelas maknanya lagi.Menakar Budaya Bernalar Bangsa melalui PISA 2013
Menakar Budaya Bernalar Bangsa melalui PISA 2013Iwan Pranoto
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Ini sajian pendek "Menakar Budaya Bernalar" disajikan di Sabuga ITB, 11 Desember 2013. Ini terkait PISA 2013.Mempertanyakan Rasionalitas dan Estetika Matematika
Mempertanyakan Rasionalitas dan Estetika MatematikaIwan Pranoto
油
1) The document discusses the aesthetics of mathematics, noting how mathematics can be inspired by art and how mathematical processes can produce aesthetics.
2) It provides examples of works of art inspired by mathematics as well as mathematical formulas and concepts considered beautiful.
3) The document argues that mathematicians experience an "aesthetic buzz" both from contemplating beautiful mathematics and achieving insights, and that beauty and intuition are important motivations in mathematics alongside rigor.Menafsirkan Gagasan Tan Malaka dalam Pendidikan Matematika final
Menafsirkan Gagasan Tan Malaka dalam Pendidikan Matematika finalIwan Pranoto
油
Disajikan di Common Room, 23 Mei 2012.
Kasmaran Tan Malaka Bermatematika 
Kasmaran Tan Malaka Bermatematika Iwan Pranoto
油
Tulisan tentang bermatematikanya Tan Malaka, terbit di Kompas, 10 Februari 14.
Week 8
- 1. Week 8 Kalkulus 1B Iwan Pranoto