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LEARNING & SHARING IN COMMUNICATION FOR RURAL 
DEVELOPMENT 
Collaborative Change 
Communication 
Exchange of contents, methodologies, 
learning resources 
Strengthened capacities & collaboration
STEPS UNDERTAKEN 
Mapping of 
ComDev 
users/providers 
Training needs 
assessment 
Creation of web portal 
Preparation of 
sourcebook 
(peer reviewed )
www.cccomdev.org: contents
COMMUNICATION FOR RURAL DEVELOPMENT 
SOURCEBOOK 
 A comprehensive set of guidelines, illustrative examples, tips and learning tools 
to apply ComDev methods in agriculture and rural development work 
WHOS FOR 
 COMMUNICATION PRACTITIONERS AND TRAINERS 
 DEVELOPMENT PROFESSIONALS 
 FIELD FACILITATORS 
Content can be adapted/repackaged for 
 PROJECT STAFF 
 COMMUNITY MEDIA 
 EXTENSION WORKERS 
 AGRICULTURAL TECHNICIANS 
 FIELD AGENTS 
OBJECTIVE 
 ENABLE LEARNERS TO DESIGN AND IMPLEMENT LOCALLY 
RELEVANT AND SUSTAINABLE COMDEV STRATEGIES
COMMUNICATION FOR RURAL DEVELOPMENT 
SOURCEBOOK 
CONTENT 
7 MODULES covering all phases of the ComDev process 
MODULE 1. INTRODUCTION TO COMDEV PLANNING 
MODULE 2. PARTICIPATORY COMMUNICATION APPRAISAL 
MODULE 3. DESIGNING THE COMDEV STRATEGY AND PLAN 
MODULE 4. IMPLEMENTING THE COMDEV PLAN 
MODULE 5. PARTICIPATORY MESSAGE AND MATERIALS DEVELOPMENT 
MODULE 6. ASSESSING RESULTS AND FOSTERING SUSTAINABILITY 
MODULE 7. APPLYING COMDEV TO RURAL DEVELOPMENT CHALLENGES 
+ GUIDE TO COMDEV TRAINING 
Practical tips and tools to use the Sourcebook for training purposes
RECENT INITIATIVE 
Virtual Consultations on Communication for 
Development, Community Media and ICTs 
for Family Farming 
Compendium on regional and 
global perspectives 
(provide policy & program direction)
CHALLENGES 
 Inviting /motivating users 
 Data mining (to search, review, summarize, synthesize 
materials take time) 
 Providing new content 
 Managing abundance of information 
 Overcoming information overload and fatigue 
 Sustaining the initiative
WHAT NEXT? 
 As part of the planning cycle, monitoring and 
evaluation of the CCComdev will be planned.

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Learning and Sharing in Communication for Rural Development

  • 1. LEARNING & SHARING IN COMMUNICATION FOR RURAL DEVELOPMENT Collaborative Change Communication Exchange of contents, methodologies, learning resources Strengthened capacities & collaboration
  • 2. STEPS UNDERTAKEN Mapping of ComDev users/providers Training needs assessment Creation of web portal Preparation of sourcebook (peer reviewed )
  • 4. COMMUNICATION FOR RURAL DEVELOPMENT SOURCEBOOK A comprehensive set of guidelines, illustrative examples, tips and learning tools to apply ComDev methods in agriculture and rural development work WHOS FOR COMMUNICATION PRACTITIONERS AND TRAINERS DEVELOPMENT PROFESSIONALS FIELD FACILITATORS Content can be adapted/repackaged for PROJECT STAFF COMMUNITY MEDIA EXTENSION WORKERS AGRICULTURAL TECHNICIANS FIELD AGENTS OBJECTIVE ENABLE LEARNERS TO DESIGN AND IMPLEMENT LOCALLY RELEVANT AND SUSTAINABLE COMDEV STRATEGIES
  • 5. COMMUNICATION FOR RURAL DEVELOPMENT SOURCEBOOK CONTENT 7 MODULES covering all phases of the ComDev process MODULE 1. INTRODUCTION TO COMDEV PLANNING MODULE 2. PARTICIPATORY COMMUNICATION APPRAISAL MODULE 3. DESIGNING THE COMDEV STRATEGY AND PLAN MODULE 4. IMPLEMENTING THE COMDEV PLAN MODULE 5. PARTICIPATORY MESSAGE AND MATERIALS DEVELOPMENT MODULE 6. ASSESSING RESULTS AND FOSTERING SUSTAINABILITY MODULE 7. APPLYING COMDEV TO RURAL DEVELOPMENT CHALLENGES + GUIDE TO COMDEV TRAINING Practical tips and tools to use the Sourcebook for training purposes
  • 6. RECENT INITIATIVE Virtual Consultations on Communication for Development, Community Media and ICTs for Family Farming Compendium on regional and global perspectives (provide policy & program direction)
  • 7. CHALLENGES Inviting /motivating users Data mining (to search, review, summarize, synthesize materials take time) Providing new content Managing abundance of information Overcoming information overload and fatigue Sustaining the initiative
  • 8. WHAT NEXT? As part of the planning cycle, monitoring and evaluation of the CCComdev will be planned.