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OFFICE FOR PARTNERSHIPS, ADVOCACY AND CAPACITY DEVELOPMENT (OPC)
FARMING FOR THE FUTURE
Rural Communication Services to Advance Family Farming

INTERNATIONAL YEAR OF FAMILY FARMING
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FAMILY FARMING includes all family-based agricultural activities
[agriculture, forestry, fisheries, pastoral production, aquaculture]
 Over 500 of the 570 million farms worldwide are family-owned
 Family farmers are responsible for at least 56% of agricultural production
 They work on a significant portion of the world’s farming land
[e.g. 85% Asia, 62% Africa, 83% North & Central America, 68% Europe]
 Family farming is the main source of production for staple crops [e.g. rice]
RICE
PLANTAINS
COFFEE
COTTON
FAO OFFICE FOR PARTNERSHIPS, ADVOCACY AND CAPACITY DEVELOPMENT (OPC)

INTERNATIONAL YEAR OF FAMILY FARMING
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FAMILY FARMERS
 run crop-diversified agricultural systems
 make sustainable use of natural resources
 preserve traditional food products
 contribute to a balanced diet
 safeguard the world’s agro-biodiversity
 UN proclaimed 2014 as the INTERNATIONAL
YEAR OF FAMILY FARMING (IYFF) to celebrate the
importance of family farming for eradicating
poverty and improving global food security

WHY COMMUNICATION IS KEY FOR FAMILY FARMING?
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Participatory COMMUNICATION FOR DEVELOPMENT (COMDEV)
[integrating community media, rural radio, mobile phones, low-cost ICTs]
can maximize impact of rural development initiatives by facilitating:
 ACCESS TO AGRICULTURAL INFORMATION
 SOCIAL LEARNING - KNOWLEDGE & EXPERIENCE SHARING
 STAKEHOLDER ENGANGEMENT & PARTICIPATION IN DECISION-MAKING
EX: Up to 30% income increase for farmers accessing agricultural
& market information services via mobile phone and low-cost ICTs
 Since early 70s FAO leads UN efforts in the field of rural ComDev
to meet the information needs of rural stakeholders and family farmers

ADVANCING FAO PRIORITIES THROUGH COMDEV
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1. Advocacy communication to enable rural people’s access to
information and social mobilization on key rural issues
2. Technical advice and capacity development support to FAO Strategic
Objectives for the design and implementation of ComDev strategies
and projects
3. Policy dialogue to mainstream ComDev policies and the provision
of INCLUSIVE & DEMAND-DRIVEN RURAL COMMUNICATION SERVICES
 XIII UN Interagency Roundtable on ComDev [16-18 Sep 2014]
Mainstreaming ComDev in policies and programmes - Enabling social inclusion to
support food and nutrition security, resilient livelihoods and family farming
 Int. Forum on ComDev & Community Media for Family Farming [28-29 Oct 2014]

 GLOBAL - Radio programs [EN/FR/SP] on IYFF, the importance of family
farming and the contribution of communication & community media
 Broadcast worldwide through AMARC’s network of 4,000 radios
 Potential audience of 10 million listeners
 REGIONAL - Regional focus on family farming issues, policies and priorities.
Radios invited to produce own programs in local languages
 Campaign conducted through
REGIONAL COMDEV PLATFORMS in:
 Asia and the Pacific [COMDEV ASIA]
 Latin America [ONDA RURAL]
 Africa [YENKASA AFRICA]
ADVOCACY COMMUNICATION THROUGH COMMUNITY MEDIA
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 IYFF awareness campaign in partnership with AMARC
[ THE WORLD ASSOCIATION OF COMMUNITY RADIO BROADCASTERS ]

TECHNICAL ASSISTANCE: RURAL COMMUNICATION SERVICES
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 Demand-driven services using ComDev methods and tools to
improve farmers’ access to and use of agricultural knowledge
FIELD STORY: BANGLADESH
 Participatory communication planning [national & local level]
 Capacity development in ComDev and radio broadcasting
 Set-up of Krishi Radio - My Radio, My Voice
 Daily broadcasts in local languages on
agriculture, livestock, fisheries, science,
women, children, youth and indigenous issues
 Hundreds of local farmers regularly tuning in
and participating in live discussions
 Local appropriation [e.g. Mahasen response]

INTERNATIONAL FORUM ON COMMUNICATION FOR DEVELOPMENT
& COMMUNITY MEDIA FOR FAMILY FARMING (IFCCM)
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PARTICIPANTS: Farmer organizations – Rural institutions – Development agencies
Civil society – Academia – Private sector
OBJECTIVES
1. Showcase ComDev contribution to family farming
2. Give voice to farmers & a variety of rural stakeholders
3. Identify opportunities, strategic partnerships & a roadmap
to
PROMOTE COMDEV POLICIES & RURAL COMMUNICATION SERVICES
MAIN EXPECTED RESULTS
 Multistakeholder policy dialogue on rural communication services
 Strategic initiatives to promote rural communication policies and services
 Stronger ComDev networks & regional/global collaboration
 Final declaration to input in the Global Dialogue on FF

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DISCUSSION THEMES
DAY 1 - COMDEV FOR FAMILY FARMING
 ComDev contribution to advancing family farming
 The appropriation of communication by rural actors
 Reconciling priorities: the need for communication in agricultural policies
DAY 2 – INCLUSIVE RURAL COMMUNICATION SERVICES
 Enabling frameworks and policy options
 Strategic partnerships and initiatives to promote
ComDev policies for family farmers
 The way forward

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PREPARATORY PROCESS
 Advisory Group
Provide technical orientation to the IFCCM & follow-up to its resolutions
 Online Discussion Group [CCCOMDEV] to fine tune IFCCM contents and
start shaping up recommendations and proposals
 3 Regional Consultations (Jul- Sep 2014)
Map relevant experiences, highlight trends & priorities, set a regional agenda
on ComDev for family farming and sustainable rural development in:
 Asia and the Pacific [COMDEV ASIA]
 Latin America [ONDA RURAL]
 Africa [YENKASA AFRICA]

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EXPECTED RESULTS
 Multistakeholder policy dialogue on rural communication services
 Stronger ComDev networks & regional/global collaboration
 Final declaration to input in the Global Dialogue on FF
 Strategic initiatives and follow-up mechanism to promote rural communication
policies and services
For information on IFCCM: Marzia.Pafumi@fao.org

Thank you
for your attention
MARIO ACUNZO – MARIO.ACUNZO@FAO.ORG

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Farming for the Future: Rural Communication Services to Advance Family Farming

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