Communication for Development: Research Into Practice

Oct 27, 2014Download as PPTX, PDF1 like357 views

The document discusses communication for development and community media for family farming. It describes how CGIAR works to impact the ground through award-winning science. It also discusses a farmer field day on aflatoxins in Nigeria and the We RATE clearinghouse in Kenya, which formed a stakeholder platform of 26 farmer associations and NGOs to test and apply new farm technologies using face-to-face communication and mobile phones. The document notes some constraints such as limited access to information and inappropriate communication tools, and needs such as data on farmer needs and strengthening bottom-up communication.

Communication for Development:
Research into Practice
Forum on Communication for Development
& Community Media for Family Farming
October 23, 2013

CGIAR works from award winning science to
impact on the ground
Charity Mutegi, CGIAR scientist
winning the Norman Borlaug Field
Award for her work on aflatoxins
Farmers Field Day on
aflatoxins in Nigeria

Participatory evaluation
The We RATE clearinghouse
Exchange on soybean value
addition in We RATE

Participatory evaluation
The We RATE clearinghouse
Evidence :
• formed a stakeholder platform
• developed into an organization of 26 farmer
associations and Kenyan NGOs
• stakeholder platform uses face-to-face
communication (e.g. farmer field days) and mobile
phones
• works at the grassroots level for testing and
applying new farm technologies
• operates in partnership with county extension, the
private sector and research organizations

Participatory evaluation
The We RATE clearinghouse
Constraints::
• Limited access to information
• Non-appropriate communication tools proposed by development
and research agencies (hi-tech, low impact)
• Local media are ignoring farmers’ needs
• Limited development from evaluation to research design
Needs:
• Data on farmers’ needs
• Development of inclusive research programs
• Strengthening of ground-up communication
• Include farmers in communication tools development (e.g. testing)

Participatory evaluation
The We RATE clearinghouse
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Communication for Development: Research Into Practice

1. Communication for Development: Research into Practice Forum on Communication for Development & Community Media for Family Farming October 23, 2013

2. CGIAR works from award winning science to impact on the ground Charity Mutegi, CGIAR scientist winning the Norman Borlaug Field Award for her work on aflatoxins Farmers Field Day on aflatoxins in Nigeria

3. Participatory evaluation The We RATE clearinghouse Exchange on soybean value addition in We RATE

4. Participatory evaluation The We RATE clearinghouse Evidence : • formed a stakeholder platform • developed into an organization of 26 farmer associations and Kenyan NGOs • stakeholder platform uses face-to-face communication (e.g. farmer field days) and mobile phones • works at the grassroots level for testing and applying new farm technologies • operates in partnership with county extension, the private sector and research organizations

5. Participatory evaluation The We RATE clearinghouse Constraints:: • Limited access to information • Non-appropriate communication tools proposed by development and research agencies (hi-tech, low impact) • Local media are ignoring farmers’ needs • Limited development from evaluation to research design Needs: • Data on farmers’ needs • Development of inclusive research programs • Strengthening of ground-up communication • Include farmers in communication tools development (e.g. testing)

6. Participatory evaluation The We RATE clearinghouse Asante sana.

Editor's Notes

#3: CGIAR is not a development agency, we are a Consortium of 15 research institutes and 16 research programs, using Agricultural Research for Development approaches. Science is changing in the R4D approach: complex systems-based science is resulting in new research frameworks that integrate actions from different disciplines and with non-research partners. The science sector and academia were (and still are) very much interested in communicating research results within their science community. Impact factors on the ground which are using evaluation and replication from farmers and rural producers were long time neglected. CGIAR has been undergoing an evolutionary process over the past 5 years, known as “the Reform”, which has at its core the principle that we can no longer be satisfied with producing high-quality scientific breakthroughs and publications; we need to ensure – and be accountable – for improved lives, livelihoods, and landscapes of the world’s poorest people. That means focusing not just on the research, but how to communicate that research in applicable, participatory ways that leverage a variety of available and appropriate media.

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Communication for Development: Research Into Practice

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Editor's Notes