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Harkirat Kaur resume
- 1. Please attached photograph here HARKIRAT SANDHU VIRK E-Mail: kiratsandhumba@gmail.com / Phone: 09780000339 Goal-oriented professional targeting assignments in Online Marketing / Digital Marketing with a leading organization of repute Location Preference: Chandigarh, Panchkula & Zirakpur Industry Preference: Retail P R O F I L E S U M M A R Y • An enthusiastic professional with nearly 4 years of experience in Store Management & Online Marketing . • Currently associated with Emerge Retail Pvt. Ltd., Location as Online Marketing Manager • Worked exclusively with the higher authorities for Search Marketing to strategize, upsell, and analyse Return on Investment (ROI) for Pay Per Click (PPC) management offerings • Gained exposure in developing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results • Experienced in analysing keywords and Google analytics, conducting competitive analysis to identify improvements as well as increase visibility and rankings • Exposure in establishing and nurturing business relationships with current and prospective customers in the assigned territory / market segment to generate new business for the organization’s products / services • An effective communicator with excellent relationship management skills and strong problem solving capabilities A R E A S O F E X P O S U R E Digital Marketing Social Media Management Online Marketing Search Engine Optimisation Team Management Client Relationship Management Internet Brand Marketing Business Development O R G A N I S A T I O N A L E X P E R I E N C E Since Jul’14 with Emerge Retail Pvt. Ltd., Zirakpur as Online Marketing Manager Key Result Areas: • Utilizing compelling ad copy, Google AdWords editor, alpha/beta testing, exact phrase vs. broad matching, day-parting, negative keywords, and so on, to identify and correct poor performing keywords • Boosting up sale with entire websites; coordinating with 10 team members • Creating and refining social media profiles to enhance client acquisition, customer service and PR efforts on the web • Training company staff on using social media tools and technologies; setting-up internal processes to manage social media activity across multiple departments • Analysing keywords and Google analytics, conducting competitive analysis to identify improvements as well as increasing visibility and rankings • Managing online campaign media buys, advanced analytics and reporting • Taking the lead in the creation and management of a monthly reporting dashboard that measures a number of KPIs agreed with the senior management team • Planning and implementing online marketing strategies with assistance of Business Development Managers • Collaborating with internal teams in creating landing pages and optimizing user experience Highlights: • Managed a budget of INR 10, lakh for digital campaigns that generated over 2000 new customer leads and delivered an over 70% ROI to the business • Successfully designed, built and maintained social media presence for the company and its clients Aug’11 to Jun’13 with Lilliput Kids Wear Ltd., Amritsar Growth Path Aug’11 – Jan’13 Store Manager Jan’13 – Jun’13 City Head Key Result Areas: • Suggested merchandise based on individual requirements and assisted in display of merchandise in the store
- 2. • Designed and executed retail & trade plan for company; implemented Management by Objectives (MBO) strategy • Maintained sales records and other MIS reports for inventory control; tracked segment-wise inventory level • Maintained knowledge of current sales & promotions, policies regarding payment and exchanges & security practices • Collated competitor data on products in different markets; tracked allied industry activities and shared with the product team • Enhanced customer shopping experience by educating customers on usage of devices and applications Highlights: As City Head: • Launched new products & retail counter activation in Amritsar to increase the primary & secondary sales through distributors • Appreciated for continuously achieving 100% of the budget numbers for the assigned territory As Store Manager: • Achieved sales targets for 25000 products by executing the distribution strategy at the channel partner level • Assisted in promoting sales of kidswear in stores and achieved maximum sales in the same category within a span of 5 crore / year S U M M E R I N T E R N S H I P Organisation: OCM India Ltd., Amritsar Period: Jun’10 to Jul’10 Topic: Training Effectiveness with special references to Attitudinal Training Responsibilities: • Understood the methods for identifying training needs of the individuals • Studied different methods of training so as to find out which method is most appropriate and practical • Developed new ways to improve the effectiveness of training P R O J E C T Title: A Study on the Factor Responsible for the Employee Burnout in the Healthcare Industry of Jalandhar Period: Oct’10 to Mar’11 Description: Studied various factors contributing in the employee burnout, impact of burnout on the performance of employees & the strategies that can be used to reduce the burnout. A C A D E M I C D E T A I L S • MBA (Human Resource & Marketing) from College Name, Lovely Professional University, Location in 2011 with 69.47% • BBA (Management) from College Name, Guru Nanak Dev University, Location in 2009 with 62% • 12th from School Name, Punjab School Education Board, Location in 2006 with 65% • 10th from School Name, CBSE Board, Location in 2004 with 64% I T S K I L L S • Applications: MS Office (Word, Excel & PowerPoint) & Internet Applications • Software: ERP E X T R A C U R R I C U L A R A C T I V I T I E S • Secured 2nd position in Business Simulation by Marketplace (Please confirm for placements) • Received appreciation for outstanding performance at Fashion Show organised in college P E R S O N A L D E T A I L S Date of Birth: 25th November 1988 Languages Known: English, Hindi & Punjabi Address: Please Mention