Digitalmarketing1hbui2304The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It provides 3 objectives: 1) increase knowledge of Facebook messaging, content sharing and engagement; 2) create a procedure to draw social media activity to lead generation; 3) increase Google search and comments on Facebook by 10% so customers can easily find service/product answers. It recommends tactics for each objective like posting events on Facebook and answering customer questions on social media. The conclusion states that addressing problems on social media can help clients and keep costs low through online customer service.