This document provides a summary of mobile app market trends in Vietnam for Q3 2015. It discusses the state of the global and Vietnam mobile markets, including operating system and device breakdowns. It also summarizes mobile app usage behaviors in Vietnam and the top performing apps on the Appota platform. The document concludes with an overview of the mobile advertising market in Vietnam and some news items from Appota.
This document provides a summary of mobile app market trends in Vietnam for Q3 2015. It discusses the state of the global and Vietnam mobile markets, including operating system and device breakdowns. It also summarizes mobile app usage behaviors in Vietnam and the top performing apps on the Appota platform. The document concludes with an overview of the mobile advertising market in Vietnam and some news items from Appota.
The document analyzes data from a survey of 764 smartphone users in Vietnam regarding their mobile app usage habits. It finds that Facebook, Zalo, and YouTube are the most popular and widely used apps, while many users download but stop using utility and food delivery apps. Though few Vietnamese users pay for apps currently, the market provides multiple payment options beyond credit cards with low penetration.
This document proposes a mobile app design for Our Daily Manna ministry. Key features of the app include allowing members to stay connected through activities, events and prayer lists; making donations easier; listening to sermons and accessing daily devotionals; sharing content with friends; and engaging the congregation through social media and push notifications. The app would be managed through a content management system to instantly publish updates across platforms like iPhone, Android and Windows Phone.
This survey studied online shopping behavior in Vietnam. Some key findings:
- 94% of Vietnamese internet users shop online, with Lazada, Tiki, and Sendo being the most well-known sites.
- Over half of online shoppers learn about sites through Facebook ads. Lazada has 36% of the e-commerce market share.
- Clothes and accessories are the most popular product category purchased online.
- Users are satisfied with their main e-commerce sites, though only 12% consider themselves truly loyal to one brand.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
This document outlines a research proposal that investigates teachers' perceptions of assessing students' oral reading skills in rural primary schools. The study aims to understand teachers' views on reading aloud assessments, and whether their perceptions differ based on years of teaching experience or education level. A mixed methods approach is proposed, using questionnaires to collect quantitative data on 80-120 teachers, and interviews of 12 teachers to obtain qualitative views. The research questions focus on teachers' perceptions of reading assessments, any differences related to experience or qualifications, and factors influencing perceptions. The significance, limitations, and methodology are described in the proposal.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What were now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
Its no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel theyre treating them as a business. And theyre getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola速, Sephora速, Wal-Mart速, and many more are all publically talking about the central role apps play in their marketing strategy. Here, well describe what some of those brands are doing, how theyre doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
B叩o c叩o h董n 60 trang n畛i dung v畛 th畛 tr動畛ng th動董ng m畉i i畛n t畛 v th坦i quen ng動畛i ti棚u d湛ng Vi畛t Nam. M畛c 畛 th但m nh畉p Internet v s畛 ph畛 bi畉n c畛a smartphone khi畉n hnh vi mua s畉m c畛a ng動畛i ti棚u d湛ng v担 c湛ng th炭 v畛.
In launching a product to Vietnamese consumer market, we often face the issue of where to sell. In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers behaviors.
Viet Sail Travel Co., which operates Fascinating Halong Bay cruises, sought to expand its international online presence. SmartOSC customized the Magento platform to create a deluxe e-commerce site for Fascinating Halong Bay with features like online booking and social media integration. Marketing efforts including SEO, email campaigns, and social media helped grow site traffic and bookings for Fascinating Halong Bay cruises.
Top 50 online marketing tools you should be usingKi畛u Tr畉n
油
El documento lista 50 herramientas de marketing en l鱈nea que deber鱈an usarse y las categoriza en 叩reas como SEO, an叩lisis de competidores, Twitter, an叩lisis social, anal鱈tica, productividad y afiliados. Fue escrito por Kevin Gibbons en junio de 2012 para proporcionar recomendaciones de herramientas 炭tiles para varias tareas de marketing en l鱈nea.
Top 50 online marketing tools you should be usingKi畛u Tr畉n
油
El documento lista 50 herramientas de marketing en l鱈nea que deber鱈an usarse y las categoriza en secciones como herramientas de Google+, SEO, an叩lisis de competidores y enlaces, Twitter, gesti坦n de contenido, rendimiento web, generaci坦n de enlaces de blogueros, investigaci坦n de palabras clave, productividad y correo electr坦nico, gesti坦n de proyectos, WordPress, afiliados y herramientas para revertir los efectos de Google Penguin. El autor es Kevin Gibbons, fundador de Quaturo, y la lista fue publicada en junio
Top 50 online marketing tools you should be usingKi畛u Tr畉n
油
El documento lista 50 herramientas de marketing en l鱈nea que deber鱈an usarse y las categoriza en secciones como herramientas de Google+, SEO, an叩lisis de competidores y enlaces, Twitter, gesti坦n de contenido, rendimiento web, generaci坦n de contenido, investigaci坦n de palabras clave y m叩s. Fue escrito por Kevin Gibbons, fundador de Quaturo, en junio de 2012.
14. MARKETING 畛NG D畛NG MOBILE L
CNG C畛 TUY畛T V畛I 畛 MARKETING TR畛C TI畉P
1 APPONE Present
4
15. MOBILE MARKETING
channel
畛NG D畛NG CH畛 SMS WAP SITE BLUETOOCH
畛NG D畛NG
15 APPONE Present
16. APP STORE
SOCIAL (FAN
PAGES)
NEWS
MOBILE VN WAP SITE
APPLICATION IN ORTHER APP/
EXPERIENCE
USER
GAME
MINI CONTEST
SMS
GAME
ONLINE
MICROSITE
QR CODE
16 APPONE Present
19. YOUR BANNER
AD HERE
Tai ngay ung dung Pico
Plaza de cap nhat nhung
tin khuyen mai moi nhat va
nhan duoc code khuyen
mai
http://pico.com.vn/app
19 APPONE Present
21. USE CAMERA (WITH SUPPORT QR CODE) GET INFORMATION.
21 APPONE Present
22. 5 factors of
MOBILE APPLICATION
22 APPONE Present
23. ENTERTAINMENT
GENERAL APP MINIGAME APP SOCIAL APP EXPERIENCE APP
APP
Applications are Applications Applications Applications that Applications
general features such as game to provide user to provide user provide user to
as: news, music, play or connect with experience of entertain such as:
sharing ... interactive with social network to using a product/ listen to music,
Brand ... share opinion, service: watch movies,
comment, like description of a edit photo ...
motorbike, care...
23 APPONE Present
24. GENERAL APP
Applications are
general features
as: news, music,
sharing ...
24 APPONE Present
30. REAL-TIME AND ONLINE
TRACKING OF DOWNLOADING
APPLICATION STORE:
- Android Marke
- Apple Store
- Nokia Ovi Store
provide real-time tracking of downloading
30 APPONE Present