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Ph¨¢t tri?n Mobile Application
- 1. Ph¨¢t tri?n Mobile Application T?ng k?t m?t s? b¨¤i h?c Ho¨¤ng Nam H?i hai@mana.vn
- 2. ManaTech 2¡¯ t? gi?i thi?u
- 3. Ho¨¤ng Nam H?i ? Master of Art in BusinessIT (H¨¤n qu?c) ? Coder/programmer: 17 n?m ? Mobile application: 1.5 n?m ? Founder & CEO c?a c?ng ty ManaTech (mana.vn)
- 4. C?ng th?ng tin OneApp Ph?n m?m c?ng th?ng tin OneApp cung c?p cho ng??i s? d?ng nhi?u th?ng tin phong ph¨²: ? Tin t?c ? Ch?ng kho¨¢n ? Th?i ti?t ? T? ?i?n ? ??a ?i?m, b?n ??... ? ?ng d?ng ???c thi?t k? ?? c¨® th? ch?y m??t tr¨ºn c¨¢c d¨°ng m¨¢y c?u h¨¬nh r?t th?p ? C¨¢c d?ch v? ?a d?ng, ???c c?p nh?t t? ??ng ? Ng?n ng? l?p tr¨¬nh: Java/J2ME
- 5. C?ng th?ng tin OneApp cho Android L¨¤ phi¨ºn b?n c?ng th?ng tin OneApp d¨¤nh cho c¨¢c thi?t b? s? d?ng h? ?i?u h¨¤nh Android ? Ng?n ng? l?p tr¨¬nh: Java ? Ch?y t?t v?i c¨¢c thi?t b? Android c?u h¨¬nh th?p
- 6. ?ng d?ng Zing Me client Ph?n m?m Zing Me client cho ph¨¦p ng??i s? d?ng mobile truy c?p nhi?u ti?n ¨ªch tr¨ºn m?ng x? h?i Zing Me. ?u ?i?m c?a ph?n m?m: giao di?n th?n thi?n, t?c ?? cao, chi ph¨ª k?t n?i (3G/GPRS) th?p, t¨ªnh n?ng ?a d?ng, d? t¨´y bi?n ? Ng?n ng? l?p tr¨¬nh: Java/J2ME
- 7. ?ng d?ng S¨®ng V¨¤ng ?ng d?ng cung c?p th?ng tin d?ch v?, ??a ?i?m thay th? cho cu?n danh b? Nh?ng trang v¨¤ng. ?u ?i?m: d? s? d?ng v¨¤ chia s? d? li?u; giao di?n th?n thi?n; th?ng tin chi ti?t: (b¨¤i vi?t gi?i thi?u, ?nh, b?n ??.....) Ng?n ng? l?p tr¨¬nh: C++ Ch?y tr¨ºn c¨¢c thi?t b? s? d?ng h? ?i?u h¨¤nh SamSung Bada
- 8. ?ng d?ng World Cup 2010 Cung c?p m?i th?ng tin xoay quanh World Cup 2010: tin t?c, l?ch thi ??u, b?ng x?p h?ng, t??ng thu?t tr?n ??u... ? Ng?n ng? l?p tr¨¬nh: Java/J2ME ? Ch?y t?t tr¨ºn c¨¢c d¨°ng m¨¢y ?i?n tho?i c?u h¨¬nh th?p
- 9. ManaTech T?ng k?t m?t s? b¨¤i h?c/kinh nghi?m
- 10. 1. T?i sao ??u t? v¨¤o Mobile app? Out-sourcing? Social network? Web 2.0 services? Search-engine? Web-development? Mobile app?
- 11. 1. T?i sao ??u t? v¨¤o Mobile app? Kh? n?ng c?nh tranh ? 5 vs 50 ? Small vs Big Th? tr??ng ? = PC x 3 ? User s?n s¨¤ng tr? ti?n ? Trong n??c ? N??c ngo¨¤i Ti?n ? ??u t? ? Ngu?n thu
- 12. 2. T?i sao ph¨¢t tri?n Mobile app? ? Sao kh?ng ph?i l¨¤ Web-based/Wap-based application? 1. User experience 2. T¨ªnh n?ng
- 13. 3. iOS, Android, J2ME, Windows Mobile... Ch?n h??ng n¨¤o?
- 14. 3. iOS, Android, J2ME, Windows Mobile... Ch?n h??ng n¨¤o?
- 15. ? ~ H?c v? n¨¤o? Judo, Karate, Thi?u l?m t?, Vovina? ? Ch?n h??ng: c¨® l?i th? nh?t, c¨® kh? n?ng c?nh tranh cao nh?t 1. S?n xu?t 2. Kinh doanh
- 16. S?n xu?t: ? ??u t? thi?t b? ban ??u, test device ? C¨¢c ?i?m kh¨¢c nhau gi?a c¨¢c phi¨ºn b?n iOS ? Multi-touch ? ... Kinh doanh: ? Apple store, th? tr??ng to¨¤n c?u ? Jailbreak, Cydia ? C¨¢c ?i?u kho?n s? d?ng SDK ? Free app/Paid app/In-app purchasing/Qu?ng c¨¢o ? Ph?n kh¨²c kh¨¢ch h¨¤ng -> lo?i ph?n m?m
- 17. S?n xu?t: ? ??u t? thi?t b? ban ??u, test device ? Device-fragment: k¨ªch th??c m¨¤n h¨¬nh, b¨¤n ph¨ªm.... ? C¨¢c h?n ch? c?a J2ME: .jar filesize, b? nh?, API, font ch?... Kinh doanh: ? Ph?n kh¨²c kh¨¢ch h¨¤ng -> Lo?i ph?n m?m: tin t?c/gi?i tr¨ª/utilities ? Marketing ? Ph?n kh¨²c kh¨¢ch h¨¤ng ? SMS/Th? c¨¤o/Qu?ng c¨¢o ? K¨ºnh ph?n ph?i ? Free app/Paid app/In-app purchasing
- 18. S?n xu?t: ? ??u t? thi?t b? ban ??u, test device ? Device-fragment: k¨ªch th??c m¨¤n h¨¬nh, phi¨ºn b?n API, ... ? C¨¢c h?n ch? c?a thi?t b?: t?c ??, b? nh?, sensor, phi¨ºn b?n OS Kinh doanh: ? Lo?i ph?n m?m: tin t?c/gi?i tr¨ª/utilities ? Ph?n kh¨²c kh¨¢ch h¨¤ng ? Free app/Paid app/In-app purchasing
- 19. 4. Vi?t lo?i ?ng d?ng n¨¤o? Game? Photography? Location-based? Tin t?c? Du l?ch...? Game ? lu?n l¨¤ c¨® doanh thu l?n nh?t so v?i c¨¢c th? lo?i kh¨¢c (>50% t?ng s? doanh thu t?t c? c¨¢c ?ng d?ng) ? S? l??ng ?ng d?ng game: l?n nh?t ? N¨ºn ??u t? tr?ng ?i?m, chuy¨ºn s?u: Card game, 3D game, Social game, RPG .... Tin t?c ? Hightech, ?nh, th? thao, ch?ng kho¨¢n, rao v?t, b?t ??ng s?n, l¨¢ c?i.... 24h.com.vn: video b¨®ng ?¨¢ B¨®ng ?¨¢: livescore
- 20. 5. Ch?n ph??ng ¨¢n n¨¤o? Nhi?u ?ng d?ng, m?i ?ng d?ng m?t t¨ªnh n?ng? M?t ?ng d?ng nhi?u t¨ªnh n?ng? 1vsAIO
- 21. C? s? l?a ch?n: ? S?n xu?t ? Kinh doanh ? M?i tr??ng c?nh tranh ? N¨ºn ph¨¢t tri?n th¨¤nh d¨°ng s?n ph?m Theo d?i th??ng xuy¨ºn Li¨ºn t?c c?i ti?n, h??ng t?i l?i ¨ªch l?u d¨¤i 5. Ch?n ph??ng ¨¢n n¨¤o? Nhi?u ?ng d?ng, m?i ?ng d?ng m?t t¨ªnh n?ng? M?t ?ng d?ng nhi?u t¨ªnh n?ng?
- 22. 6. N¨ºn ??u t? v¨¤o h? th?ng thu th?p v¨¤ ph?n t¨ªch th?ng tin ? Kinh doanh s? li?u th?ng k¨º ? C? s? ?? optimize s?n ph?m, ??c l??ng k? ho?ch kinh doanh ? Ph¨¢t tri?n ? t??ng/s?n ph?m m?i
- 23. Analytics & A/B Testing
- 24. Q&A Ho¨¤ng Nam H?i http://mana.vn Email: hai@mana.vn