際際滷

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Th叩ng 7-2012
N畛n t畉ng ph但n ph畛i 畛ng d畛ng di 畛ng
Sau bi thuy畉t tr狸nh ny b畉n s畉 n畉m b畉t 動畛c:
- Th叩ch th畛c v c董 h畛i c畛a m畛t nh ph叩t tri畛n
畛ng d畛ng di 畛ng t畉i Vi畛t Nam (Li畛u c坦 gi畛ng
kh坦 khn c畛a b畉n ang g畉p ph畉i?)
- B畉n v Appota li畛u c坦 th畛 tr畛 thnh 畛i t叩c
l但u di trong t動董ng lai g畉n?
- Hi畛u bi畉t th棚m v畛 xu h動畛ng v c董 h畛i ki畉m
ti畛n cho 畛ng d畛ng di 畛ng t畉i Vi畛t Nam.
HOW TO START ?
Trendings?
IAP? PPD?Free
Payment?
Personal Social
Network: Blog,
Facebook, twitter
Forum Seeding
Pricing strategy
Promote apps in
apps
Advertise: Admob
Not Good as
Expected !!!
V CHNG TI GIP B畉N Gi畉I QUY畉T NH畛NG
KH KHN !
N畛n t畉ng ph但n ph畛i 畛ng d畛ng di 畛ng
Gi畛I THI畛U APPOTA
APPOTA cung c畉p n畛n t畉ng gi炭p c叩c
nh ph叩t tri畛n 畛ng d畛ng v c叩c nh
cung c畉p n畛i dung s畛 ph但n ph畛i c叩c
畛ng d畛ng i畛n tho畉i di 畛ng nhanh
nh畉t v hi畛u qu畉 nh畉t 畉n hng tri畛u
ng動畛i s畛 d畛ng mobile th担ng qua c叩c
k棚nh ph但n ph畛i hng 畉u Vi畛t Nam
nh動 appstore.vn, toiyeumobile,
gsm.vn, cydia.vn
M HNH H畛P TC DEV - APPOTA
DEVELOPERS APPOTA
API
T動 v畉n s畉n ph畉m
(Trendings, Tech)
Server, hosting
Workshop
KNH PHN PH畛I 1
KNH PHN PH畛I 2
KNH PHN PH畛I 3
-Qu畉ng c叩o App:
Google Adwords,
Banner, Inbox,
News letter,
SMS
- Social:
Facebook, Bi PR.
- Review: PC
World, Blog c担ng
ngh畛.
End
User
70%
Doanh thu
C叩c lo畉i th畛ng k棚, feedback t畛 kh叩ch hng
5
T畛 l畛 chia s畉 doanh thu h畉p d畉n, thanh
to叩n nhanh.
3 tri畛u user tr棚n k棚nh ph但n ph畛i Appota ang ch畛
坦n app c畛a b畉n.
T鱈ch h畛p 畉y 畛 c叩c h狸nh th畛c
thanh to叩n 畛 Vi畛t Nam.
H畛 tr畛 a n畛i dung, a n畛n t畉ng
Qu畉n l箪 theo th畛i gian th畛c
L DO DEV NN CH畛N APPOTA
Appota developer support
T畛 vi 12 con gi叩p
2012
DOANH THU TRUNG BNH
100 TRI畛U VN/
THNG
130.842 l動畛t view
72.130 l動畛t
download
M畛T S畛 APP TIU BI畛U
Barcode Vi畛t
113.014 l動畛t view
36.260 l動畛t
download
QUY TRNH 働A APP LN APPOTA
B働畛C 1: CH畛N TN 畛NG D畛NG
B働畛C 2: CH畛N LO畉I 畛NG D畛NG
B働畛C 3: T畉I LN 畛NG D畛NG
B働畛C 4: M T畉 畛NG D畛NG
B働畛C 5: M T畉 畛NG D畛NG (2)
B働畛C 6: M T畉 畛NG D畛NG (3)
畛I TC N畛I 京畉T
H畛 TR畛 A N畛I DUNG A N畛N T畉NG
iOS Android Java
Comic storeE-book storeMovie store Music store
TCH H畛P THANH 意或鰻
TCH H畛P THANH 意或鰻
(2)
 T畛ng s畛: 2.800.000 ng動畛i s畛 d畛ng di 畛ng (iOS: 2.000.000, Android: 600.000, Java: 200.000)
 Thnh vi棚n ng k箪: 419.000 ti kho畉n
 Ng動畛i d湛ng tr畉 ti畛n: ~140.000 ti kho畉n| ARPU: ~$0.8
Gender
Age range
畉C I畛M NG働畛I DNG
TRN CC KNH PHN PH畛I APPOTA
Source: AppstoreVNs insights in May 2012
Source: AppstoreVNs insights in May 2012
Ho畉t 畛ng c畛a ng動畛i d湛ng trong 1 th叩ng
畉C I畛M NG働畛I DNG
TRN CC KNH PHN PH畛I APPOTA
 10.000 畛ng d畛ng iOS/ game, 6.000 畛ng d畛ng Android, 500 畛ng d畛ng J2ME v
5.000 畉u s叩ch i畛n t畛 v truy畛n tranh. H畉u h畉t c叩c 畛ng d畛ng l c叩c game th担ng
th動畛ng v game t動董ng t叩c cho i畛n tho畉i.
 N畛i dung 畉c tr動ng v c叩c l動畛t t畉i.
Yahoo Messenger: 750.000
Facebook: 450.000
VietTV: 430.000
Doreamon Fishing 2: 198.000
YoFilm: 230.000iWin Online: 378.000
Zing Mp3: 302.000
Nhaccuatui: 253.000
Ai la trieu phu: 246.000
Viber: 325.000 VNCalender Pro: 212.000
Skype: 271.000
VFarm: 98.000
VNExpress: 149.000
u畛i h狸nh b畉t ch畛: 178.000
T畛 vi 2012: 155.000
NoiVN: 117.000
L畛ch Vi畛t: 182.000
畛NG D畛NG N畛I 京畉T
Update: 30/05/2012
Source: AppstoreVNs insights in May 2012
KH畉U V畛 NG働畛I DNG T畉I VI畛T NAM
26Source: AppstoreVNs insights
Lm th畉 no ng動畛i d湛ng ti畉p c畉n 動畛c n畛i dung?
CC THI畉T B畛 S畛 D畛NG NHI畛U NH畉T
畛 T畉I APP T畉I Vi畛T NAM
Li棚n h畛:
BUSINESS DEPARTMENT
Email: biz@appota.com
APPOTA

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Appota developer support

  • 1. Th叩ng 7-2012 N畛n t畉ng ph但n ph畛i 畛ng d畛ng di 畛ng
  • 2. Sau bi thuy畉t tr狸nh ny b畉n s畉 n畉m b畉t 動畛c: - Th叩ch th畛c v c董 h畛i c畛a m畛t nh ph叩t tri畛n 畛ng d畛ng di 畛ng t畉i Vi畛t Nam (Li畛u c坦 gi畛ng kh坦 khn c畛a b畉n ang g畉p ph畉i?) - B畉n v Appota li畛u c坦 th畛 tr畛 thnh 畛i t叩c l但u di trong t動董ng lai g畉n? - Hi畛u bi畉t th棚m v畛 xu h動畛ng v c董 h畛i ki畉m ti畛n cho 畛ng d畛ng di 畛ng t畉i Vi畛t Nam.
  • 4. Trendings? IAP? PPD?Free Payment? Personal Social Network: Blog, Facebook, twitter Forum Seeding Pricing strategy Promote apps in apps Advertise: Admob Not Good as Expected !!!
  • 5. V CHNG TI GIP B畉N Gi畉I QUY畉T NH畛NG KH KHN ! N畛n t畉ng ph但n ph畛i 畛ng d畛ng di 畛ng
  • 6. Gi畛I THI畛U APPOTA APPOTA cung c畉p n畛n t畉ng gi炭p c叩c nh ph叩t tri畛n 畛ng d畛ng v c叩c nh cung c畉p n畛i dung s畛 ph但n ph畛i c叩c 畛ng d畛ng i畛n tho畉i di 畛ng nhanh nh畉t v hi畛u qu畉 nh畉t 畉n hng tri畛u ng動畛i s畛 d畛ng mobile th担ng qua c叩c k棚nh ph但n ph畛i hng 畉u Vi畛t Nam nh動 appstore.vn, toiyeumobile, gsm.vn, cydia.vn
  • 7. M HNH H畛P TC DEV - APPOTA DEVELOPERS APPOTA API T動 v畉n s畉n ph畉m (Trendings, Tech) Server, hosting Workshop KNH PHN PH畛I 1 KNH PHN PH畛I 2 KNH PHN PH畛I 3 -Qu畉ng c叩o App: Google Adwords, Banner, Inbox, News letter, SMS - Social: Facebook, Bi PR. - Review: PC World, Blog c担ng ngh畛. End User 70% Doanh thu C叩c lo畉i th畛ng k棚, feedback t畛 kh叩ch hng
  • 8. 5 T畛 l畛 chia s畉 doanh thu h畉p d畉n, thanh to叩n nhanh. 3 tri畛u user tr棚n k棚nh ph但n ph畛i Appota ang ch畛 坦n app c畛a b畉n. T鱈ch h畛p 畉y 畛 c叩c h狸nh th畛c thanh to叩n 畛 Vi畛t Nam. H畛 tr畛 a n畛i dung, a n畛n t畉ng Qu畉n l箪 theo th畛i gian th畛c L DO DEV NN CH畛N APPOTA
  • 10. T畛 vi 12 con gi叩p 2012 DOANH THU TRUNG BNH 100 TRI畛U VN/ THNG 130.842 l動畛t view 72.130 l動畛t download M畛T S畛 APP TIU BI畛U Barcode Vi畛t 113.014 l動畛t view 36.260 l動畛t download
  • 11. QUY TRNH 働A APP LN APPOTA
  • 12. B働畛C 1: CH畛N TN 畛NG D畛NG
  • 13. B働畛C 2: CH畛N LO畉I 畛NG D畛NG
  • 14. B働畛C 3: T畉I LN 畛NG D畛NG
  • 15. B働畛C 4: M T畉 畛NG D畛NG
  • 16. B働畛C 5: M T畉 畛NG D畛NG (2)
  • 17. B働畛C 6: M T畉 畛NG D畛NG (3)
  • 18. 畛I TC N畛I 京畉T
  • 19. H畛 TR畛 A N畛I DUNG A N畛N T畉NG iOS Android Java Comic storeE-book storeMovie store Music store
  • 20. TCH H畛P THANH 意或鰻
  • 21. TCH H畛P THANH 意或鰻 (2)
  • 22. T畛ng s畛: 2.800.000 ng動畛i s畛 d畛ng di 畛ng (iOS: 2.000.000, Android: 600.000, Java: 200.000) Thnh vi棚n ng k箪: 419.000 ti kho畉n Ng動畛i d湛ng tr畉 ti畛n: ~140.000 ti kho畉n| ARPU: ~$0.8 Gender Age range 畉C I畛M NG働畛I DNG TRN CC KNH PHN PH畛I APPOTA Source: AppstoreVNs insights in May 2012
  • 23. Source: AppstoreVNs insights in May 2012 Ho畉t 畛ng c畛a ng動畛i d湛ng trong 1 th叩ng 畉C I畛M NG働畛I DNG TRN CC KNH PHN PH畛I APPOTA
  • 24. 10.000 畛ng d畛ng iOS/ game, 6.000 畛ng d畛ng Android, 500 畛ng d畛ng J2ME v 5.000 畉u s叩ch i畛n t畛 v truy畛n tranh. H畉u h畉t c叩c 畛ng d畛ng l c叩c game th担ng th動畛ng v game t動董ng t叩c cho i畛n tho畉i. N畛i dung 畉c tr動ng v c叩c l動畛t t畉i. Yahoo Messenger: 750.000 Facebook: 450.000 VietTV: 430.000 Doreamon Fishing 2: 198.000 YoFilm: 230.000iWin Online: 378.000 Zing Mp3: 302.000 Nhaccuatui: 253.000 Ai la trieu phu: 246.000 Viber: 325.000 VNCalender Pro: 212.000 Skype: 271.000 VFarm: 98.000 VNExpress: 149.000 u畛i h狸nh b畉t ch畛: 178.000 T畛 vi 2012: 155.000 NoiVN: 117.000 L畛ch Vi畛t: 182.000 畛NG D畛NG N畛I 京畉T Update: 30/05/2012
  • 25. Source: AppstoreVNs insights in May 2012 KH畉U V畛 NG働畛I DNG T畉I VI畛T NAM
  • 26. 26Source: AppstoreVNs insights Lm th畉 no ng動畛i d湛ng ti畉p c畉n 動畛c n畛i dung? CC THI畉T B畛 S畛 D畛NG NHI畛U NH畉T 畛 T畉I APP T畉I Vi畛T NAM