[Mobile Monday T7] - M? hình ki?m ti?n b?n v?ng trên mobile

Jul 25, 2013Download as PPTX, PDF6 likes2,459 views

AiTi Education

Di?n gi?: Tr??ng C?ng Thành - G? Mobile c?a Eway

TR??NG C?NG TH?NH
M? H?NH KI?M TI?N
B?N V?NG TR?N
MOBILE

V?n ?? 1: Smartphone Developer
T?i Vi?t Nam và trên th? gi?i, h? ?ang ki?m
s?ng nh? th? nào?

Key:
N?i dung ph?i “chuyên bi?t” và khó
copy.
Th??ng hi?u ph?i m?nh
L?i nhu?n thu ???c ch? m?t l?n,
ng??i dùng r?t hi?m khi thanh toán
thêm sau khi ?? tr? phí ban ??u
5% app trên iTunes d?ng này
Khó kh?n: thói quen “dùng th?” c?a
end-user
Cách 1:
PAY PER DOWNLOAD

Key:
Liên t?c cung c?p giá tr? m?i cho end-
user
Kh? n?ng “t? m? r?ng” t?p khách hàng
95 trên top 100 trên GP s? d?ng m?
hình
Mobile Game ??c bi?t thành c?ng
Khó kh?n: k?ch b?n, v?n hành, ph?n ph?i
Cách 2:
IN-APP PURCHASE

V? DUY TU?N -DEVELOPER
“Nói chung là làm App ? VN r?t là chua ?? ki?m ti?n nhé, bác th? ki?m
2 tri?u download ?? ki?m vài ch?c tri?u m?t tháng, li?u c?ng ty c?a
bác có nu?i n?i c? c?ng ty vài ng??i dev app v?i s? ti?n ?ó, tr? khi
bác làm nh?ng app c? ch?c tri?u download”

“ Android là chi?n tr??ng kh?c li?t, app hay
game ra mà ko thu hút down trong vài ngày
??u ?? lên top grossing hay top down thì n?m
ch?c là 80% tèo” – Ba Min
" Qu?ng cáo n??c ngoài thì anh
làm, còn ? VN thì anh ngh?“ – CEO
esses.vn
“Qu?ng cáo ? VN mà toàn ch?y n??c
ngoài, Line hay kakao có chi?n d?ch thì
?n, kh?ng thì ch?u” – CEO Haivl

Th? tr??ng Vi?t Nam 6 tháng
? 90% doanh thu qu?ng cáo n?m trên OTT (Zalo, Line, Kakao
Talk) do giá CPC cao
? Fillrate và CPC chung c?a th? tr??ng th?p
? Inventory kh?ng d?i dào
? Chính các ?ng d?ng l?n (24h, Pega…) c?ng ch?y chính các
s?n ph?m c?a gà nhà
Hi v?ng gì cho các nhà phát tri?n ?ng d?ng nh??

M?t vài con s?
S? l??ng App Vi?t 15,000
25% Android
15% iOS
60% JAVA
Doanh thu App ~ 1,800 t? VN?
Mobile Game ~ 1,500 t? VN?
Mobile Game ?ang kh? quan
nh?t v?i:
Average Revenue per Registration
(ARR) ?ang r?t t?t: t? 15,000 ??n
50,000/tháng

NGUY?N L? ?CHIA S? DOANH THU?
Doanh thu tích l?y su?t vòng ??i user
100% traffic t?o ra doanh thu
Chuy?n free user c?a app free thành
paid user trong game t?t
Doanh thu game ???c chia cho nhà
phát tri?n ?ng d?ng và phát hành game

KH?C BI?T V?I H?NH TH?C QU?NG C?O
Qu?ng cáo Chia s? doanh thu

VAI TR? ADFLEX
M?t SDK có th? v?a qu?ng cáo, v?a
ph?n ph?i game
T?i ?u hóa doanh thu ??n t?ng
impression
K?t n?i v?i nhà cung c?p game t?t

ADFLEX CAM K?T
100%itraffic s? sinh l?i
1,000 users~ 5 – 10 tri?u
10,000 users ~ 50 – 100 tri?u
100,000 users ~ 500 – 1000 tri?u

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