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Joline Kool (IKEA). .pptx
- 1. 息 Inter IKEA Systems B.V. 2022 Hej* The role of Social Commerce @ IKEA. Is this the future of shopping? *Hej is Swedish for hello Joline Kool Product Owner Social Commerce Innovation & Development | Inter IKEA Systems B.V.
- 3. 息 Inter IKEA Systems B.V. 2022 3 When is the last time you bought something at IKEA?
- 4. 息 Inter IKEA Systems B.V. 2022 4 When is the last time you bought something through social?
- 5. 息 Inter IKEA Systems B.V. 2022 5 Social Commerce in numbers Social commerce represents 11.7% of total online retail sales in 2021. Its expected to be x2 by 2025, reaching up to 22.1%. Snapchat has +500m monthly active users; over 5bn snaps are created every day. TikTok has +1BN monthly active users. TikTok is popular in +150 countries. The size of the social commerce market in China is 9x bigger than in the US. #TikTokmademebuyit has been viewed over 10BN times Instagram has +500m daily active users. Pinterest has +459m daily active users. Chinese retail social commerce sales will rise by 22.7% to $475B in 2023. In the USA in 23 social commerce is 6.1% of retail e- commerce, worth $ 66B. In the US, 48% of the 18-34 yo have already purchased through social media. Source Deloitte Consulting B.V. 2021
- 6. 息 Inter IKEA Systems B.V. 2022 Page 6 | Deloitte Consulting | 息 Inter IKEA Systems B.V. 2021 Social Commerce has enjoyed considerable uptake in the recent past Community driven Convenience & immediacy led Tech savvy Authenticity seeking Personalization focused alongside a changing macro-economic context Emerging regulations Data wealth Innovation take-off Demographic shifts Payment digitalization Platformized experiences Experience craving Evolving consumer preferences The COVID-19 pandemic has accelerated the adoption of the above trends
- 7. 息 Inter IKEA Systems B.V. 2022 Page 7 | Deloitte Consulting | 息 Inter IKEA Systems B.V. 2021 We will see continuous investment in additional (new) technical features at social media platforms, especially those dedicated to discovery and conversion In-app brand stores & mini programs Virtual try- on In-app check-out Scan & purchase Livestream shopping Selling through conversational chatbots AR Dynamic ad Digitally focused store
- 8. 息 Inter IKEA Systems B.V. 2022 8 Social Commerce can best be described as a subset of e-commerce, leveraging that focus on engagement through the journey by effectively merging inspiration and interaction with seamless product discovery and ease of transactions.
- 9. 息 Inter IKEA Systems B.V. 2022 9 Exploring the impact by doing worldwide rapid experimentation Facilitate seamless buyer journey within the social media platform Driving commerce on social media by redirecting to IKEA owned channels (web/app/store) 1 2
- 10. 息 Inter IKEA Systems B.V. 2022 10 What opportunities do we see? Visit our store from home Present our home furnishing knowledge Enable people to buy Make the buyer journey optichannel
- 11. 息 Inter IKEA Systems B.V. 2022 11 Learnings so far Seamless in-app shopping experience in China is powerful in driving engagement, brand perception as well as sales generation In-app checkout for other mainstream platforms is impeded due to lack of technical readiness at the social channels Younger generations can be engaged through new channels, like TikTok Influencer marketing can lead to high ROI but finding the right brand match is time consuming. The content can be beautiful! Livestream shopping is here to stay
- 12. 息 Inter IKEA Systems B.V. 2022 12 Practical tips setting up the livestream Show set up Presenting Content Traffic
- 13. 息 Inter IKEA Systems B.V. 2022 13 Learnings on result livestreams Customers get inspired. Livestreams are highly valued. Online AND offline conversion. Interaction with product tiles. Most views for recorded sessions Reuse content Explain livestream Mobile first!
- 15. 息 Inter IKEA Systems B.V. 2022 Join us live for the first ever Live Shopping Event from IKEA Bulgaria!