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Ekaterina Hordiienko (Serpstat).pdf
- 1. How to stop paying for trash in the backlink index? All-in-One SEO platform
- 2. Table of Contents 01 How are link indexes different on each platform? 01 02 03 04 05 06 07 All-in-One SEO platform All-in-One SEO platform Backlink index comparison: methodology Large database: advantage or disadvantage? Data refresh rate Links accuracy Match Rate How to stop paying for trash in the backlink index?
- 3. Welcome Message 02 Ekaterina Hordiienko Serpstat, Research Manager, Customer Support & Education Specialist at Serpstat The internet and technology are creating exciting new business opportunities everywhere. Despite challenges, millions of entrepreneurs, professionals, and businesses are building global businesses in this booming world of opportunity. Serpstat is focused on Search Engine Optimization, making it transparent and ef鍖cient with reliable search analytics data. In this remarkable 鍖eld, a research base in data journalism for SEO will help point out new opportunities and patterns. All-in-One SEO platform
- 4. How are link indexes different on each platform? 03 All-in-One SEO platform When comparing Backlink indexes, it is essential to mind different approaches to building links databases. For example, they can be formed from several "subindexes" containing data of varying relevance
- 5. How are link indexes different on each platform? 04 All-in-One SEO platform MOZ fresh BACKLINK INDEX ARCHITECTURE SEMRUSH fresh SERPSTAT fresh MEGAINDEX historical, fresh AhrefS live, recent, historical MAJESTIC historical, fresh
- 6. Backlink index comparison: methodology 05 Backlink indexes can be compared using different parameters. From the database size and the extent to which the data is complete to the servers' and crawlers' capacity Data refresh rate Link accuracy Match rate Backlink index volume All-in-One SEO platform
- 7. 400 Millions domains in the World in 2022 By SERPSTAT Top Level Domains Research, there are only: How much TLD are registered at the moment? 06 All-in-One SEO platform
- 8. SEMRUSH platform index architecture referring domains fresh THE VOLUME OF BACKLINK INDEX ON MAJOR SEO PLATFORMS MOZ fresh SERPSTAT fresh AhrefS live, recent, historical MEGAINDEX historical, fresh Large database: advantage or disadvantage? 06 All-in-One SEO platform
- 9. Large database: advantage or disadvantage? 07 All-in-One SEO platform Frequency and rate of index update The platforms' speed and ability to 鍖nd new data on the website, as well as delete irrelevant backlinks Crawling pages speci鍖cities Why is the link data so different? 1 2 3
- 10. What to do if the SEO tool does not detect your link? Take advantage of the Recrawling URL Tool. Submit a list of pages with new backlinks, and Serpstatbot will collect data within 24 hours 08 All-in-One SEO platform
- 11. SERPSTAT BACKLINK INDEX ARCHITECTURE MOZ AhrefS MEGAINDEX MAJESTIC SEMRUSH 70 days 90 days 120 days 180 days Data refresh rate 09 All-in-One SEO platform
- 12. Links accuracy No tool can guarantee a 100% link display. For example, services track only 50-70% of the total backlinks a domain has, but it is frequently enough to work with a backlink pro鍖le regularly. 10 All-in-One SEO platform
- 13. Match Rate 11 All-in-One SEO platform Besides the size of the database, the frequency of updates, and the data coverage, it is crucial to focus on its uniqueness in comparison, especially if there are several link analysis tools to choose from. The share of unique referring domains is a parameter showing the percentage of donors in similar reports from competitors' platforms didn't detect.
- 14. Match Rate 12 All-in-One SEO platform SERPSTAT VS AhrefS UNIQUE REFERRING DOMAINS
- 15. Match Rate 13 All-in-One SEO platform SERPSTAT VS SEMRUSH UNIQUE REFERRING DOMAINS
- 16. Match Rate 14 All-in-One SEO platform SERPSTAT VS MOZ UNIQUE REFERRING DOMAINS
- 17. Serpstat index contains about 60% of referring domains included in the index of alternative resources and about 40% of unique data not found in similar platforms 15 All-in-One SEO platform
- 18. So how do you stop paying for garbage in service link indices? Above, we've discovered that having a lot of reference data doesn't matter if it's outdated or incomplete. Since the link ranking factor is one of the leading in SEO, it is necessary to pay careful attention to the analysis of links and the quality of the analyzed data 16 All-in-One SEO platform
- 19. Why Serpstat? Serpstat Backlink Analysis will help you obtain the necessary information to research (even if you are already using another tool). Serpstat focuses on the quality of the index data. And, in addition to the regular reports of link analysis, such as: The platform has many unique link-building features - Links intersect, Redirecting Domains, Malicious Domains, and URL recrawling tool. 17 All-in-One SEO platform Referring domains and backlinks External links and domains Link anchors Top pages (by link diversity) Links from the main page in 鍖ltering options Link attributes (UGC, sponsored, nofollow)
- 20. Malicious websites report from 2 sources: German Institute of Information Security (BSI); Google Transparency report Safe Browsing site status. 18 All-in-One SEO platform
- 21. Would you like to check your links within Serpstat backlink index? 19 All-in-One SEO platform