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Илия Иванов (Viber).pptx
- 1. Viber Media S.a.r.l - Proprietary and confidential GROWING YOUR AUDIENCE THROUGH MESSAGING APPLICATIONS The rising importance of messaging for businesses
- 2. Iliya Ivanov Business Development Manager, CEE region Rakuten Viber + 359879283839 iliya.ivanov@viber.com
- 3. Trends in digital Agenda NEW on Viber: Channels & Lenses Local impact & examples Q/A Viber Media S.a.r.l - Proprietary and confidential Tools for brands and organizations
- 4. Viber Media S.a.r.l - Proprietary and confidential Source: GlobalWebIndex Adapting to new realities How people access internet Av. 3:43 hours daily spent online on mobile 90%+ Smart phones 71%+ Laptop/ Desktop Computer 28%+ Tablet 61%+ Finding information 55%+ In touch with friends & family 53%+ Updates on news & events 51%+ Watching content New trends in digital consumption
- 6. Viber, #1 messaging app in Bulgaria: 2021 recap Total number of calls Duration of calls Messages sent Stickers exchanged Viber lenses created 387M 53M hours 9.5B 665M 3.1M
- 7. Hungary 68% | Albania 86% | Bulgaria 94% | Bosnia & Hzg 96% | Croatia 78% | Georgia 56% | Greece 91% | Macedonia 84% | Montenegro 96% | Serbia 90% | Slovakia 47% | Slovenia 88% | Ukraine 98% 5% NORTH AMERICA 13% WESTERN EUROPE 73% CEE 76% CIS 32% MENA 49% SEA 10% AZ/NZ MAU% worldwide smartphone penetration Viber delivers 190+ countries, 44 languages, 1B+ Android downloads Armenia 93%| Belarus 76% | Moldova 82% | Russia 60% CIS Algeria 54% | Egypt 21% | Iraq 55% | Kuwait 40% MENA Maldives 76% | Myanmar 71% | Nepal 23%| Philippines 71% | Sri Lanka 19% | Vietnam 40% SEA CEE Viber's TOP countries:
- 8. Viber Media S.a.r.l - Proprietary and confidential Viber Stickers
- 9. Virality Incremental visibility Result driven A viral and interactive solution to reach a wide audience Viber Media S.a.r.l - Proprietary and confidential BRAND EXPOSURE Express yourself through Stickers
- 10. Types Mechanics Animated Audio Static Free & join Free & subscribe Free to download Sticker suite Viber Media S.a.r.l - Proprietary and confidential
- 11. Viber Lenses advantages: Unleash your creativity With Viber Lenses High-visibility positioning in a leading messaging app Viral engagement for your brand High popularity among Gen Z demographic
- 12. Viber Media S.a.r.l - Proprietary and confidential Viber Lenses usage in Bulgaria 65% 39% GENDER 9sec. Average duration of Viber Lenses interaction 64M Viber Lenses have been viewed 60% of Viber users who use Lenses are between 13 and 34 y.o AGE
- 13. Viber Chats Viber Calls Viber More Viber mobile native advertising Viber Media S.a.r.l - Proprietary and confidential Viber Post-Call Viber Explore
- 14. Viber Channels The new generation of user engagement is here Viber Media S.a.r.l - Proprietary and confidential
- 15. The ultimate broadcast channel Unlimited reach & global search Rich media content: AR, Gifs, Videos, Stickers, Animations & more Notifications on by default No content algorithm Maximum engagement Unique Reactions & Comments on posts Channels: the upgrade you’ve been waiting for! Viber Media S.a.r.l - Proprietary and confidential
- 16. What’s in it for you? Refresh your Brand Increase your reach Influence
- 17. Comments enable real conversations Control availability of comments in the Channel Delete specific comments from members Delete all comments from a member Ban & remove a commenting member 15K Members in 2 weeks
- 19. Local content for every taste
- 20. Viber Media S.a.r.l - Proprietary and confidential Q/A
- 21. Iliya Ivanov Business Development Manager, CEE region Rakuten Viber + 359879283839 iliya.ivanov@viber.com Thank you!