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FIND OUT FIRST WITH E-MAIL NEWS ALERTS | bostonbusinessjournal.com
On Diversity
July 6-12, 2012 | BOSTON BUSINESS JOURNAL 15
This is a monthly series the Boston Business Journal
will be featuring on diversity in business. If you have ‘Too often companies try to preserve profits and stop investing time
a column or story idea you’d like to submit, please
forward your suggestion to BBJ Executive Editor or energy in bold endeavors. I urge you to take calculated risks.
George Donnelly at gdonnelly@bizjournals.com.
“Sometimes you must take a leap of faith,” and “keep moving, and stay positive.” ‘

Keep moving and stay positive
SPOTLIGHT

Joni Lee C. Rossi
PRESIDENT AND CEO OF CQ PERSONNEL

R
AND MACPHERSON GROUP. free training. I take pride in working
ecognize your passion — you need to fi nd what you are pas-
sionate about. Then, as Warren Buffett says, the “money with individuals to shape them and
their businesses into profitable con-
will come.” Early in my career, I developed a strong inter-
cerns.
est in helping people while working as a job developer for
Join in – I urge you to seek ways to
programs enacted by the Comprehensive Employment and support organizations that help and
Training Act (CETA), now known as the Job Training Part- support entrepreneurial businesses
nership Act. Instead of pursuing law, I decided to devote my like yours. An ardent supporter of the
advocacy skills to a different profession — one that would Supplier Diversity Office which pro-
help people become productive members of the workforce vides Minorities and Women business
through training, coaching, and placing them in fulfi lling jobs. What ex- assistance with free trainings, and oth-
ers like the Greater Boston Chamber
perience have you had the resonates?
Of Commerce, Cambridge Chamber of
A solid mission statement — The core mission at CQ Personnel is to
Commerce, Greater Boston Conven-
open doors and support talented, ambitious individuals seeking new or tion Bureau, Home for Little Wander-
higher positions, as well as companies striving to create new opportu- ers, WriteBoston and the Asian Civic
nities for them. Your mission statement will move your company or- Association, have allowed us to gain
ganically to the next step. Strive to provide value and promote diversity. innumerable business leads from these
Diversity is a key component. You need to breathe new ideas into your relationships.
business on an ongoing basis. Embracing diversity will help promote Financial stability — Like many
businesses, CQ struggled in its early
new ways of thinking about what you do. Part of our mission is to main-
years. We put processes in place early
FILE PHOTO | BUSINESS JOURNAL tain a strong record of client satisfaction, built on a solid foundation of
on demanding accountability. Read
customer service. CQ’s mission serves as a guidepost as the company your fi nancials every week and you
About the author: Joni Lee C. Rossi once moves boldly into the future.
dreamed of becoming a lawyer, but while she was and your company will benefit down
an administrator in a prestigious law firm inspira- the road. Also, by developing strong
tion struck. She realized there was a niche for a
service-oriented placement firm that could handle Develop your business skills — Ask Partner — Although risky, partner- relationships with banks and honing
the demands of large companies. Instead of pursu- yourself, what goods or service do you ships with other companies can be a your cash management skills, you will
ing law, she decided to devote her advocacy skills
to a different profession – one that would help offer that will be accepted by the buy- good way to identify and develop new manage your company’s revenues each
people become productive members of the working public? You can do that by conduct- niches. Partnerships may also make it year. CQ Personnel reached profitabil-
force through training, coaching, and placing them
in fulfilling jobs. ing market research. Become familiar possible to provide solutions for a wider ity its fi rst year in business by keeping
In 1987, Rossi founded CQ Personnel. CQ is the
with all the language associated with variety of clients. Of equal importance abreast of all fi nancial events.
Navy radio signal that indicates an urgent need your industry. Always ask questions. is networking, as well as utilizing ev- Competition — With over two de-
for help. CQ Personnel is a temporary placement
firm that began by providing Boston area compa-
And know all the forms, documents, ery marketing tool available to gain the cades of experience, one of CQ Person-
nies with the finest talent. The core mission of CQ licenses, etc., you need to sustain your greatest possible advantage in the mar- nel’s major challenges is competing
Personnel is to open doors and support all talent-
ed, ambitious employees and companies striving
business. Accurate execution of busi- ketplace. Look to partner with other with international conglomerates that
to create and take advantage of new opportunities. ness processes will help guarantee MBE/WBE’s. CQ Personnel has grown have been in business for more than
In 1992, MacPherson Legal Staffing was created your success. exponentially through its SDO partner- twice that and have strong brand eq-
to respond to an overwhelming amount of inquiries Publicity — Seek and receive public- ships. uity. We overcame the competition by
from clients to place quality legal professionals
including attorneys, paralegals and legal support ity in both print and broadcast media. Take risks — Too often companies working with countless businesses,
personnel. Since their inception, both of Rossi’s Establish a social media campaign that try to preserve profits and stop invest- government agencies, and nonprofit
companies have displayed the depth and breadth
to complete administration of Federal and local will position you as a thought leader ing time or energy in bold endeavors. organizations. We serve on several
contracts accurately and in accordance with nec- amongst your colleagues. The plat- Take calculated risks. “Sometimes you boards, including the Massachusetts
essary guidelines creating new opportunities at law
firms, colleges, banks, companies and government forms for social media are many, and it must take a leap of faith,” and “keep Rehabilitation Commission and Out-
agencies and municipalities. would be helpful to seek assistance. Go moving, and stay positive.” ward Bound/Thompson Island. I be-
Today, the MacPherson Group has offices in to the SDO-certified business web site Mentor — I have mentored countless lieve these relationships have helped
Boston, New York, and Providence. MacPherson
Group’s annual revenues have grown an average www.somwba.state.ma.us/businessdi- companies by helping them attain their our company gain more market share,
of 35 percent over the last few years. Many of rectory/businessdirectory.aspx to fi nd Supplier Diversity Office certification. create greater brand awareness and
Rossi’s original clients are with her today, includ-
ing the Bank of America, MetLife and Cambridge MBE/WBE’S in social media. Help- The Supplier Diversity Office assists discover innovative solutions.
College as well as the Commonwealth of ful hint: Use Tweetdeck or Hootsuite minority and women-owned businesses
Massachusetts and city of Boston.
to eliminate multiple entries that you identify their unique value proposition Joni Lee C. Rossi is president and
Rossi holds a Bachelor of Arts degree from
Harvard University as well as a paralegal certificate need to make across these platforms to and the best way to represent them- CEO of CQ Personnel and
from Northeastern University’s Paralegal Program. assure your messaging is consistent. selves to their clients. SDO also offers MacPherson Group.

Embracing Diversity, Empowering Individuals

We foster an inclusive
environment by valuing
differences. Visit our website
www.easternbank.com
to learn how to be a part of it.
HELPING INDIVIDUALS AND ORGANIZATIONS
COMMUNICATE WITH TODAY’S EMERGING MAJORITIES
For a consultation, please call 401.274.0033
Eastern Bank recruits for diversity at all levels of our organization,
we are an equal opportunity employer. globalviewcomm.com
Member FDIC

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