Maximize Effectiveness with LinkedIn

Nov 20, 2013Download as PPTX, PDF0 likes310 views

This document provides tips for optimizing a LinkedIn profile, including making the profile public, adding a professional headshot, writing a headline with your current title or objective, writing an impactful summary using stories and keywords, including all work experience and elaborating on responsibilities, maintaining the profile weekly by following industry leaders, and getting recommendations which carry weight to potential employers. It also suggests including links to additional professional sites and avoiding non-professional content.

PICTURE
Professional
Head or
shoulders shot
Shouldn’t be
cropped
Only you
Importance often
underestimated

HEADLINE
Current title
 “3rd year marketing student”
 “Recent College Graduate Seeking Entry Level Programming Position”

EXPERIENCE
Add EVERYTHING
Detail every task, skill needed
Copy directly from your resume, then elaborate

LINKEDIN RECOMMENDATIONS
Recommendations from
people you have worked
with carry a lot of
weight
To a potential employer, a
LinkedIn
recommendation is a
reference in advance.
The best way to get
recommendations is to
give them.
 When you recommend a
LinkedIn member you are
attesting to their qualifications
and people love being
recommended.

ADDITIONAL INFORMATION
Include links to your:
 company
 Website
 Blog
 Twitter account
 other sites that provide professional information about you.

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Maximize Effectiveness with LinkedIn

2. DYNAMIC RESUME Includes all previous experience Must be kept alive Improve your Google rank:  Make profile public  Custom url  Include your profile in your email signature

4. PICTURE Professional Head or shoulders shot Shouldn’t be cropped Only you Importance often underestimated

5. HEADLINE Current title  “3rd year marketing student”  “Recent College Graduate Seeking Entry Level Programming Position”

6. SUMMARY NEVER leave blank Leads off your profile Tell stories, show accomplishments Use headers, sub-headers and graphics  Make it visually easy to read Use keywords!  “PR” and “Public Relations”

7. EXPERIENCE Add EVERYTHING Detail every task, skill needed Copy directly from your resume, then elaborate

8. MAINTENENCE Build your profile Weekly Messages / Info  Follow industry thought leaders

9. LINKEDIN RECOMMENDATIONS Recommendations from people you have worked with carry a lot of weight To a potential employer, a LinkedIn recommendation is a reference in advance. The best way to get recommendations is to give them.  When you recommend a LinkedIn member you are attesting to their qualifications and people love being recommended.

10. ADDITIONAL INFORMATION Include links to your:  company  Website  Blog  Twitter account  other sites that provide professional information about you.

11. WHAT NOT TO INCLUDE

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Maximize Effectiveness with LinkedIn

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