Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x Global Seminal
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Ti¨ºu ?? g?c: AppAnnie¤ÎCEO¤¬ÕZ¤ë¡¢ÊÀ½ç¤Î¥¢¥×¥êÊЈö¥È¥ì¥ó¥É-¥Í¥¤¥Æ¥£¥Ö¥¢¥×¥êx¥°¥í©`¥Ð¥ë¥»¥ß¥Ê©` T¨¢c gi?:CEO AppAnnie Ti¨ºu ?? ti?ng vi?t: Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x Global Seminal D?ch b?i: C?ng ty c? ph?n AI&T
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Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x Global Seminal
- 1. Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x Global Seminal
- 2. ADVANCED INTELLIGENCE TECHNOLOGY CO., JSC 5 Floor, Agribank Building, 266 Doi Can Str, Ba Dinh Dist, Hanoi, Vietnam. Tel: + 84 ¨C 4 ¨C 3762 ¨C 4015. Fax: + 84 ¨C 4 ¨C 3762 ¨C 1594. http://www.ai-t.vn L?i m? ??u Nh¨®m bi¨ºn d?ch thu?c C?ng ty C? ph?n AI&T xin g?i l?i ch¨¤o tr?n tr?ng t?i t?t c? c¨¢c b?n! Trong qu¨¢ tr¨¬nh l¨¤m vi?c, ch¨²ng t?i ?? d?ch m?t s? t¨¤i li?u v¨¤ mu?n chia s? cho t?t c?. Ch¨²ng t?i lu?n mong mu?n b?n d?ch truy?n t?i ???c h?t n?i dung v¨¤ tinh th?n c?a b¨¤i vi?t, nh?ng trong qu¨¢ tr¨¬nh d?ch thu?t c¨® th? c¨°n nhi?u thi?u s¨®t, mong c¨¢c b?n ?¨®ng g¨®p ? ki?n ?? b?n d?ch ho¨¤n thi?n h?n. Email ?¨®ng g¨®p xin g?i v?: support@ai-t.vn T?t c? c¨¢c b?n d?ch ch? mang t¨ªnh ch?t tham kh?o v¨¤ kh?ng nh?m m?c ?¨ªch kinh doanh, th??ng m?i, nh¨®m bi¨ºn d?ch kh?ng ch?u tr¨¢ch nhi?m v? n?i dung v¨¤ t¨¢c quy?n. Xin ch?n th¨¤nh c?m ?n! -------------------------------------------------------------------------------------------------------------------- - Ch¨²ng t?i xin g?i t?i c¨¢c b?n b?n d?ch c?a b¨¤i vi?t ¡°AppAnnie ¤Î CEO ¤¬ÕZ¤ë¡¢ÊÀ½ç¤Î¥¢¥×¥ê ÊЈö¥È¥ì¥ó¥É-¥Í¥¤¥Æ¥£¥Ö¥¢¥×¥ê x ¥°¥í©`¥Ð¥ë¥»¥ß¥Ê©`¡± trong b¨¤i ph?ng v?n CEO AppAnnie. Link b¨¤i vi?t g?c: http://appmarketinglabo.net/world-app-market-appannie/ Ti¨ºu ?? ti?ng Vi?t: Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x Global Seminal.
- 3. 3/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x Global Seminal T? ch?c ng¨¤y 27/5 t?i Tokyo, D??i ??y l¨¤ t¨®m t?t v? n?i dung bu?i n¨®i chuy?n c?a CEO c?a AppAnnie, Mr Bertrand Schimitt. I. ??i ?i?u v? AppAnnie AppAnnie c?ng ty ?i ??u v? vi?c t?ng k?t d? li?u th? tr??ng, ??c bi?t l¨¤ th? tr??ng App. C?ng ty c¨® 90 th¨¤nh vi¨ºn, C¨® v?n ph¨°ng t?i London, San Francisco, B?c Kinh, Nh?t B?n, H?n 90% Top Publisher ?ang s? d?ng. C¨® h?n 120.000 business user. APPANIEindex l¨¤ b¨¢o c¨¢o t?ng k?t x?p h?ng App v¨¤ Publisher, c¨´ng v?i Portable Gaming Report c?a IDC, c? m?i qu? l?i t?ng k?t v¨¤ ???c ??ng l¨ºn nhi?u k¨ºnh truy?n th?ng kh¨¢c nhau. ¡ñ3 s?n ph?m Analytics (Free): S?n ph?m t?ng h?p doanh thu, s? DL c?a c¨¢c app trong c?ng ty tr¨ºn itunesConnect. 240.000 user. Store Stats (Free): Xem l?i qu¨¢ tr¨¬nh leo l¨ºn b?ng x?p h?ng trong qu¨¢ kh?. L?u th?ng tin c?a h?n 1.6 tri?u app. Intelligence (M?t ph¨ª): C¨® th? xem ???c data v? s? DL, doanh s? c?a t?t c? c¨¢c app. T?ng tr??ng c?a App www.thenextweb.com
- 4. 4/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal V? th? lo?i th¨¬ ch? y?u l¨¤ doanh thu t? game l??ng DL c?a iOS v¨¤ android th¨¬ t??ng ???ng nhau, nh?ng doanh thu t? iOS cao h?n android Ch? y?u l¨¤ in-app-purchase. Doanh thu t? googleplay ?ang t?ng l¨ºn nh?ng, doanh thu t? iOS v?n g?p ??i so v?i googleplay. V? ph?n chi?n l??c tri?n khai tr¨ºn c¨¢c Store Nh?t B?n - M?: c? ios v¨¤ googleplay ??u ph¨¢t tri?n cho n¨ºn c?n thi?t ph?i l¨¤m c? 2 H¨¤n Qu?c: Googleplay ph¨¢t tri?n r?t m?nh m? Trung Qu?c: ios, th? tr??ng android n?i b? C¨¢c qu?c gia kh¨¢c: t?p trung ch? y?u v¨¤o ios, c¨°n Googleplay th¨¬ v?n ch?a ???c ch¨² ? ??n - Ngo¨¤i Nh?t - M? - H¨¤n Qu?c th¨¬ n¨ºn t?p trung v¨¤o ios C¨¢c th? tr??ng ph¨¢t tri?n r?t nhanh - Th? tr??ng Trung Qu?c ph¨¢t tri?n r?t nhanh - Nga, Brazil, Mexico ph¨¢t tri?n r?t nhanh l??ng DL Doanh s? ios vs android - T?i M? v¨¤ Trung Qu?c: 40% l??ng DL l¨¤ ios - Nhi?u qu?c gia c¨® l??ng DL tr¨ºn Googleplay v??t ios - T¨ªnh t?ng c?a M? + Nh?t + H¨¤n Qu?c th¨¬ doanh s? c?a Googleplay chi?m ??n 80%. T?i 3 qu?c gia n¨¤y n¨ºn t?p trung cho android. - Ngo¨¤i M? + Nh?t + H¨¤n Qu?c, th¨¬ vi?c ki?m ti?n t? Googleplay r?t kh¨® (m?c d¨´ c¨® nhi?u qu?c gia c¨® l??ng DL t?ng) www.thenextweb.com
- 5. 5/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal - Ngo¨¤i 3 qu?c gia n¨¤y th¨¬ t?p trung v¨¤o ios s? l¨¤ s¨¢ng su?t h?n Doanh s? tr¨ºn 1 l?n DL game (th? gi?i) - T?i h?u h?t c¨¢c qu?c gia th¨¬ l?i nhu?n t? 1 DL kh¨¢ cao (ch¨ºnh l?ch kho?ng 2 l?n) - Nh?t B?n th¨¬ ngo?i l?, l?i nhu?n t? 1 DL tr¨ºn Googleplay c?ng kh¨¢ cao ¡ñios Th? 1: Nh?t B?n (1.83$) Th? 2: ?c (1.12$) Th? ?: M? (0.74$) ¡ñandroid Th? 1: Nh?t B?n (1.89$) Th? 2: H¨¤n Qu?c (??? $) Th? ?: M? (0.24$) - Th? tr??ng ipad t?i M? v¨¤ Trung Qu?c l¨¤ l?n nh?t - Th? tr??ng ipad t?i Nga c?ng l?n - Trong c¨¢c n??c ?? ph¨¢t tri?n, s? l??ng DL c?a ipad app c?a Nh?t B?n r?t th?p (s?p t?i ??y c¨® th? s? t?ng l¨ºn do s? l??ng ipadmini v¨¤ android tablet t?ng l¨ºn) Doanh s? iphone vs ipad - T?i M? th¨¬ s? l??ng ipad ch? nh?nh h?n iphone m?t ch¨²t (ng??i d¨´ng ipad ti¨ºu nhi?u ti?n h?n) - T?i Nh?t th¨¬ s? l??ng ipad so v?i iphone qu¨¢ nh? b¨¦ (kh?ng ?¨¢ng ?? so s¨¢nh) Th? lo?i game ios (th? gi?i) - Theo l??ng DL th¨¬ Casual game d? ???c DL h?n (Action, Arcade, Puzzle) - Theo doanh thu th¨¬ Core Game cao h?n(RPG, Simulation, Action) www.thenextweb.com
- 6. 6/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal Th? lo?i game Googleplay (th? gi?i) - C? theo l??ng DL v¨¤ doanh thu th¨¬ c¨® 3 category sau: Arcade&Action, Casino, Brain&Puzzle Doanh thu c?a App tr¨ºn th? gi?i - Puzzle&Dragon l¨¤ top 1 doanh s? tr¨ºn c? ios v¨¤ Googleplay (tuy nhi¨ºn, ch? y?u doanh thu ??n t? th? tr??ng Nh?t B?n) - Top Publisher th¨¬ EA, KING c¨® c? l??ng DL v¨¤ doanh thu cao X?p h?ng Publisher S? DL (ios) - Trong Top 10 th¨¬ ch? c¨® NHN l¨¤ Ch?u ?, c¨°n l?i ch? y?u l¨¤ c¨¢c c?ng ty M?/?u S? DL (Googleplay) - Trong Top 10 th¨¬ ch? c¨® NHN l¨¤ Ch?u ?, c¨°n l?i ch? y?u l¨¤ c¨¢c c?ng ty M?/?u Doanh thu Gungho(ch? y?u l¨¤ Puzzle&Dragon), Gree, DNA (?ang t?ng doanh thu c? b¨ºn ngo¨¤i Nh?t B?n) Danh s¨¢ch Publisher c?a Nh?t B?n theo doanh thu t?i Nh?t 1: Gungho 2: LINE 3: GREE 4: Colopl 5: Bandai Namco Games 6: Cyberagent 7: Square Enix www.thenextweb.com
- 7. 7/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal 8: D2C 9: Donuts 10: Klab Danh s¨¢ch Publisher c?a Nh?t B?n theo doanh thu t?i n??c ngo¨¤i 1: DeNA 2: GREE 3: Capcom 4: LINE 5: SEGA 6: Cyberagent 7: Square Enix 8: Gungho 9: Ateam 10: KLab Danh s¨¢ch Publisher c?a n??c ngo¨¤i theo doanh thu t?i Nh?t 1: NEXON (H¨¤n Qu?c) 2: Gameloft (Ph¨¢p) 3: Electronic Arts (M?) 4: storm8 (M?) 5: zynga (M?) 6: supercell (Ph?n Lan) 7: Apple (M?) www.thenextweb.com
- 8. 8/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal 8: KING (Anh) 9: com.digitalcloud (Trung Qu?c) 10: GAMEEVIL (H¨¤n Qu?c) Danh s¨¢ch Publisher c?a n??c ngo¨¤i theo doanh thu t?i b¨ºn ngo¨¤i Nh?t B?n 1: supercell (Ph?n Lan) 2: Electronic Arts (M?) 3: KING (Anh) 4: Kabam (M?) 5: Gameloft (Ph¨¢p) 6: storm8 (M?) 7: zinga (M?) 8: Wemade (H¨¤n Qu?c) 9: CJ E&M (H¨¤n Qu?c) 10: Disney (M?) Q: D? ?o¨¢n t?ng tr??ng c?a th? tr??ng trong giai ?o?n 2014~15 th? n¨¤o? Googleplay s? t?ng tr??ng, nh?ng s? DL s? h?u nh? kh?ng ??i. V? doanh thu c?ng s? t??ng ???ng v?i th?i ?i?m cu?i n?m nay. T?i ?n ??... iphone v?n c¨°n ??t, kh?ng th? mua n?i N?u c¨® phi¨ºn b?n iphone gi¨¢ r? th¨¬ c¨® th? s? kh¨¢c, nh?ng v? c? b?n th¨¬ ?? t?ng tr??ng Googleplay (android) s? t?ng l¨ºn. Th? tr??ng app s? ch? y?u l¨¤ game. V? l??ng DL th¨¬ 40% l¨¤ game, doanh thu th¨¬ 80% l¨¤ game. T?i H¨¤n Qu?c th¨¬ 95% l¨¤ game, t?i Nh?t th¨¬ c?ng ph?i kho?ng 90%. Ng??i Nh?t B?n chuy?n ??i t? feature phone cho n¨ºn c¨® khuynh www.thenextweb.com
- 9. 9/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal h??ng c¨¢c n?i dung d¨¤nh cho ipad v?n r?t ¨ªt, Th? tr??ng cho ipad t?i Nh?t s? ph¨¢t tri?n. N¨ºn ?i ti¨ºn phong v¨¤o ph?n n¨¤y s? l¨¤ 1 chi?n l??c t?t. T?i v¨¬ (nh? c¨®) Puzzle&Dragon, t?c ?? ph¨¢t tri?n c?a Native app ?? ph¨¢t tri?n r?t nhanh. T?t nhi¨ºn web app c?ng c¨® c? h?i cao. Q: Nhi?u nh¨¤ ph¨¢t tri?n n??c ngo¨¤i ?ang h??ng t?i th? tr??ng Nh?t? king hay supercell ?ang tuy?n d?ng staff ng??i Nh?t kabam (USA) ?ang ??u t? v¨¤o c¨¢c c?ng ty Nh?t B?n C¨¢c c?ng ty n¨¤y c¨® chi?n l??c kh¨¢c nhau, nh?ng nh¨¬n chung ??u l¨¤ 1 th? tr??ng cu?n h¨²t. zinga th¨¬ ?? r¨²t kh?i th? tr??ng Nh?t B?n, nh?ng ch?c ch?n v?n ?? kh?ng ph?i l¨¤ ? k¨ªch th??c th? tr??ng, m¨¤ v?n ?? l¨¤ ? ch? c¨® th? th¨ªch ?ng ???c hay kh?ng. Nh?t B?n hay H¨¤n Qu?c l¨¤ ??t n??c c¨® feature phone ???c ph? c?p trong kho?ng 10 n?m r?i n¨ºn b?n th?n c?ng c¨® n?n v?n h¨®a ri¨ºng, g?y kh¨® kh?n r?t nhi?u cho nh¨¤ ph¨¢t tri?n n??c ngo¨¤i. C?ng c¨® nhi?u App Publisher th¨¤nh c?ng t?i n??c ngo¨¤i kh?ng th? thu ???c l?i nhu?n t?i th? tr??ng Nh?t B?n. T? l? ph? c?p Smartphone t?i Nh?t B?n so v?i th? gi?i v?n c¨°n th?p, n¨ºn c¨°n c?c k? nhi?u c? h?i d¨¤nh cho th? tr??ng n¨¤y. V? ?? t?ng tr??ng c?a th? tr??ng app so v?i n?m ngo¨¢i th¨¬, H¨¤n Qu?c t?ng 10 l?n, Nh?t B?n t?ng 7 l?n, Trung Qu?c th¨¬ r?t l?n. Th? tr??ng App c?a Ch?u ? ?ang ph¨¢t tri?n. T?i Trung Qu?c, kh? n?ng b? ti?n ra c?a ng??i Trung Qu?c c?ng cao, n¨ºn s?p t?i s? ph¨¢t tri?n nhanh. www.thenextweb.com
- 10. 10/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal T¨®m t?t - Nh¨¬n t? c?p ?? th? gi?i th¨¬ App ch? y?u l¨¤ Game - Nh¨¬n Nh?t B?n t? c?p ?? th? gi?i c?ng l¨¤ 1 th? tr??ng c¨® l?i nhu?n cao (l?i nhu?n tr¨ºn 1 user ??u cao nh?t th? gi?i v? c? ios hay android) - Th? tr??ng ipad (tablet) t?i Nh?t c¨® ti?m n?ng cao - Nh¨¬n t?i c?p ?? th? gi?i th¨¬ Googleplay (android) ?ang ph¨¢t tri?n II. Chukong Technologies Inc C?ng ty c?ng ngh? h¨¤ng ??u Trung Qu?c trong vi?c ph¨¢t tri?n, publish mobile game. CocoaChina.com, cocos2d-x ¡ Ng??i tr¨¬nh b¨¤y l¨¤ Mr κưî, business manager chi nh¨¢nh ?¨¤i Loan, Nh?t B?n A. V? th? tr??ng ?ng d?ng ? Trung Qu?c 1. Li¨ºn h?p ch?ng l?i black card (c¨¢c lo?i th? thanh to¨¢n b? ?¨¢nh c?p m? s?, account ch¨´a) - Claim ng??i b¨¢n ?ng d?ng (d¨´ c¨® b¨¢n ???c nhi?u th¨¬ ti?n c?ng kh?ng v? t¨¤i kho?n) - C¨¢c chuy¨ºn vi¨ºn ph? tr¨¢ch lo?i b? c¨¢c black card - N?u thanh to¨¢n theo h¨¬nh th?c k¨¨m v?i c??c ph¨ª h¨¤ng th¨¢ng (carrier) th¨¬ t? l? thanh to¨¢n b?t h?p ph¨¢p s? th?p, tuy nhi¨ºn tr¨¬nh ?? d?n tr¨ª hi?n t?i c¨°n th?p 2. Th? tr??ng Internet v¨¤ ?i?n tho?i th?ng minh ? Trung Qu?c - N?m ngo¨¢i l¨¤ 200 tri?u m¨¢y, n?m nay 500 tri?u m¨¢y v¨¤ d? ki?n s? c¨® m?t t? m¨¢y trong n?m ti?p theo www.thenextweb.com
- 11. 11/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal - V¨¤o th?i ?i?m th¨¢ng 10 -2012, th?i gian s? d?ng ?i?n tho?i di ??ng ?? v??t qua th?i gian s? d?ng Internet tr¨ºn PC - V¨¤o th¨¢ng 2 -2013, Trung Qu?c ?? tr? th¨¤nh th? tr??ng ?i?n tho?i th?ng minh l?n nh?t 3. Th? tr??ng Android ? Trung Qu?c - Th? tr??ng t?ng tr??ng nhanh - N?m ngo¨¢i, c¨® h?n 10 ?ng d?ng ??t doanh thu h?n 180 tri?u y¨ºn h¨¤ng th¨¢ng, n?m nay c¨® s? ??t ph¨¢ v?i 3 ?ng d?ng ??ng ??u ??t doanh thu h¨¤ng th¨¢ng 300 tri?u y¨ºn -V?n ?? quan tr?ng l¨¤ ph??ng th?c thanh to¨¢n (kh?ng c¨® credit card, kh?ng c¨® t¨¤i kho?n ng?n h¨¤ng) 4. Th? tr??ng ?ng d?ng c?a Trung Qu?c ph?n t¨¢n - iOS chi?m 19%, Android chi?m 55% - T¨¬nh h¨¬nh kh¨® kh?n cho c¨¢c nh¨¤ ph¨¢t tri?n (qu¨¢ ph?n t¨¢n) - C¨® kho?ng 200-300 stores 5. Xu h??ng th? tr??ng Android Trung Qu?c trong ba n?m t?i - Casual game& Gamble: 60% / MMORPG: 15% / Card game & action: 15% (N?u nh¨¬n t? doanh thu th¨¬ lo?i card game chi?m t?i 50% doanh thu) - ??c t¨ªnh quy m? c?a th? tr??ng: 50 t? trong n?m 2012, tr¨ºn 130 t? trong n?m 2013 - S? ng??i c¨® th? ng?n h¨¤ng v¨¤ th? t¨ªn d?ng l¨¤ kh?ng l?n: c¨® c? giao d?ch b?ng ti?n m?t - Nh?ng h?u nh? ai c?ng c¨® s? ?i?n tho?i di ??ng - N?u thu nh?p h¨¤ng th¨¢ng kho?ng 2000 ¨C 3000 nh?n d?n t? th¨¬ th?ng th??ng c¨® th? chi tr? kho?ng 50 y¨ºn www.thenextweb.com
- 12. 12/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal 6. Nhu c?u v¨¤ ti?m n?ng c?a Wechatv¨¤ c¨¢c IM kh¨¢c - ??n gi?n, t?c ?? cao - C¨¢c nh¨¤ ph¨¢t tri?n th?ng th??ng kh?ng th? tham gia, kh?ng r? ch¨ªnh s¨¢ch ?i?u h¨¤nh - Nghi¨ºm tr?ng nh?t l¨¤ d? b? b?t ch??c, tr?m ? t??ng B.V? th? tr??ng Nh?t B?n - Th? tr??ng c¨® quy m? l?n, ch? c?n trong Nh?t B?n c?ng ?¨¢p ?ng ???c doanh thu - Tuy nhi¨ºn, n?u b?n h¨¤i l¨°ng v?i ch? Nh?t B?n m¨¤ kh?ng nh¨¬n ra n??c ngo¨¤i, th¨¬ khi c¨® d? ??nh tri?n khai ra n??c ngo¨¤i, l¨²c ?¨® ?? qu¨¢ mu?n III. Nh¨®m quan h? ??i t¨¢c tr?c tuy?n c?a Google (Google online partnership group) Ng??i tr¨¬nh b¨¤y: mr Tatsuo Sakamoto Business Development Manager A.Kh?ng n¨®i v? Google m¨¤ n¨®i v? ¡°Go global!¡± 1. Vi?c tri?n khai ?ng d?ng ? n??c ngo¨¤i (?n ??) - Tr?ng th¨¢i gi?ng nh? Nh?t b?n c¨¢ch ??y 2-3 n?m (C¨¢c ?ng d?ng do c¨¢ nh?n ph¨¢t tri?n c¨® th? ??t ???c th¨¤nh c?ng l?n) - Nh?ng 2 ??n 3 n?m sau, vi?c ph¨¢t tri?n ?ng d?ng c?a Nh?t B?n c¨® th? thua ?n ?? - Ngo¨¤i c¨¢c c?ng ty c¨® v?n ??u t? l?n, s? l??ng c¨¢c c?ng ty Nh?t b?n nh?m ??n th? tr??ng n??c ngo¨¤i c¨°n r?t ¨ªt - Tuy nhi¨ºn, c¨¢c developer c?a ?n ??, nh?ng ng??i v?a kh?ng c¨® ti?n, v?a kh?ng c¨® know-how l?i ?? v¨¤ ?ang nh?m ??n th? tr??ng n??c ngo¨¤i www.thenextweb.com
- 13. 13/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal B.C¨¢c y?u t? c?n thi?t cho s? th¨¤nh c?ng c?a vi?c tri?n khai c¨¢c ?ng d?ng - Ph?i c¨® n?i dung, d?ch v? t?t - C¨® c? ch? ki?m ti?n th¨ªch h?p -C¨® bi?n ph¨¢p promotion, marketing th¨ªch h?p - C¨® b? ph?n ph?n t¨ªch d? li?u + th?ng tin ph?n h?i (?? quay v¨°ng PDCA ¨C Plan Do Check Action m?t c¨¢ch ch¨ªnh x¨¢c) C. Ch¨¬a kh¨®a th¨¤nh c?ng - Ph?n t¨ªch d? li?u l¨¤ ch¨¬a kh¨®a cho t?t c? - Trong th? gi?i c?a c¨¢c ?ng d?ng, b?n kh?ng tr?c ti?p nghe ???c ti?ng n¨®i c?a user - Khi ?¨®, quan tr?ng nh?t l¨¤ data, data ch¨ªnh l¨¤ ??i di?n cho ti?ng n¨®i c?a user D. Qu?ng c¨¢o ?ng d?ng l?i th?i - Click v¨¤o v¨¤o qu?ng c¨¢o¡úDownload¡ú ??c CV code (security code) trong ?ng d?ng khi kh?i ??ng¡ú?o ch? s? CPI (kh?ng r? l¨¤ Cost per Inquiry hay Consumer Price Index) ?? ??a ra h??ng promotion th¨ªch h?p nh?t ¡úNh?ng ?i?u quan tr?ng l¨¤ "user ?¨® c¨® th?c s? s? d?ng ?ng d?ng kh?ng, c¨® tr? ph¨ª kh?ng?" N?u qu?ng c¨¢o ?ng d?ng m¨¤ kh?ng quan t?m ??n ?i?u n¨¤y th¨¬ l¨¤ ?? l?i th?i E. N?i dung t?t, ?em ??n s? th¨² v? ¡ù¥¢¥ë¥Ñ¥«ÐÖ¤µ¤ó¡úl¨¤ nh?n v?t kinh t?m, nh?ng l?i th¨¤nh c?ng l?n ? Nh?t B?n ¡ú T?i kh?ng th? gi?i th¨ªch v?i ng??i Trung Qu?c l¨¤ "T?i sao nh?n v?t n¨¤y l?i th¨¤nh c?ng ? Nh?t B?n?" 1. Android design guideline - C¨® nh?ng user, ch? c?n sai kh¨¢c m?t ch¨²t l¨¤ kh?ng th¨¨m s? d?ng www.thenextweb.com
- 14. 14/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal -UX (User experience) l¨¤ c?c k? quan tr?ng 2. H? tr? multi language - ? m?i qu?c gia, nh?ng ng??i c¨® h?c v?n cao th¨¬ d¨´ng ti?ng Anh, nh?ng ?? ph? c?p th¨¬ vi?c h? tr? ng?n ng? b?n ??a c?ng r?t quan tr?ng 3. Ho?t ??ng tr?n tru, su?n s? - App Engine m¨¤ b?n th?n Google c?ng ?ang s? d?ng - L¨¤m h? th?ng PF (ch?a bi?t PFvi?t t?t c?a c¨¢i g¨¬)c¨® th? ch?u ???c l?u l??ng truy c?p to¨¤n c?u -D¨´ng Analytics ?? kh¨¢m ph¨¢ xu h??ng ng??i s? d?ng theo th?i gian th?c 4. Thay ??i c?m gi¨¢c - User c¨® th? t? m¨¬nh t?o play video, c¨® th? upload th?ng qua YouTobeAPI (& COD, ch?a bi?t COD ngh?a l¨¤ g¨¬?) - Thay ??i c?m gi¨¢c nh? ?ang play realtime 5. L?i k¨¦o c¨¢c user ?? ch¨¢n ?ng d?ng - Push cho all users c¨® th? g?y phi?n h¨¤ - Ch? n¨ºn push cho c¨¢c users tho? m?n c¨¢c y¨ºu c?u nh?t ??nh, d?a v¨¤o data ho?t ??ng c?a user l?u tr¨ºn server (Ph?n nh¨®m users ?? c¨® th? x? l? cho ph¨´ h?p) - Th?i ??i Garake (?i?n tho?i ??i c?, ko ph?i smart phone) tr??c ??y ? Nh?t B?n c?ng l¨¤m t?t v?n ?? n¨¤y, t?p ch¨ª ?i?n t? ???c g?i tu? theo user www.thenextweb.com
- 15. 15/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal F. Chung quy l?i, ?ng d?ng c¨® 4 m? h¨¬nh ch¨ªnh (Khuy?n kh¨ªch d¨´ng c¨´ng m?t l¨²c nhi?u ph??ng ph¨¢p t¨ªnh ph¨ª trong b?n ph??ng ph¨¢p sau) - B¨¢n ?ng d?ng tr? ti?n - Free 1 s? ch?c n?ng (mu?n d¨´ng c¨¢c ch?c n?ng kh¨¢c ph?i tr? ph¨ª) - B¨¢n item - Qu?ng c¨¢o Xu h??ng l¨¤ kh¨¢c nhau gi?a c¨¢c qu?c gia¡ù Tu? t?ng qu?c gia m¨¤ t? l? click v¨¤o qu?ng c¨¢o c¨® th? r?t cao, ng??c l?i, c¨® nh?ng qu?c gia¡ù ch? bao gi? mua item m?t ph¨ª ¡øV¨ª d?: Colopl - Casual game ¡Á Social game - Casual game 2 m¨¢y / MAU200 tri?u ng??i m?t th¨¢ng -->T?o ra tr?ng th¨¢i lu?n lu?n c¨® kho?ng hai tri?u ng??i ?ang ch?i ?ng d?ng c?a h? --> Nh¨®m ?ng d?ng thu h¨²t users ?? t?o ra l?i nhu?n cao t? qu?ng c¨¢o ¡øV¨ª d?:¤Ê¤á¤³ - Th¨¤nh c?ng tr? l?i sau khi t?t tr¨ºn b?ng x?p h?ng - C¨® th? s? d?ng d?u g?ch ngang ?? start cho title m?i - ??i v?i ¤Ê¤á¤³ user, ??t k?t n?i ??n b?n ¤Ê¤á¤³ m?i ¡úhi?u su?t cao www.thenextweb.com
- 16. 16/16 Bu?i n¨®i chuy?n c?a CEO AppAnnie, Th? tr??ng App c?a th? gi?i ¨C Native App x Global Seminal G. To¨¤n c?u h¨®a - Chu?n b? tr??c m?ng l??i qu?ng c¨¢o cho d? ??nh to¨¤n c?u ho¨¢ - N?u c¨¤i ??t server ? m?i qu?c gia, th¨¬ s? d? d¨¤ng t?i ?u ho¨¢ vi?c ph?n ph?i qu?ng c¨¢o H. Tu? thu?c v¨¤o tr?ng th¨¢i ?ng d?ng m¨¤ c¨¢c step qu?ng c¨¢o t?i ?u l¨¤ kh¨¢c nhau - Bi?t ??n ? m?c ti?m n?ng¡ú TVCM, qu?ng c¨¢o boost ? ? m?c mong mu?n xem x¨¦t ¡ú ADNW D?ch b?i : C?ng ty C? ph?n AI&T www.thenextweb.com