Mobileday 2013 - Lessons learn from top mobile app in vietnam

May 20, 20133 likes3,292 views

Appota Group

Lessons learn from top mobile
application in Vietnam
Some outstanding points

Introduction
? Tr?n Vinh Quang (aka QuangRock)
? 8 n?m kinh nghi?m trong l?nh v?c mobile ? VN
? Sale/Marketing/Business Development/Management
? COO Appota
? C?ng ty
? Thành l?p tháng 12 n?m 2011, DN ?o?t gi?i “??t phá nh?t” trong FI network 2012
? Deliver Mobile Content (ph?n ph?i n?i dung s? di ??ng)
? N?n t?ng ph?n ph?i n?i dung Smartphone l?n nh?t Vi?t Nam
? H? th?ng h? tr? developer toàn di?n: SDK, Payment, CMS, Ads…
? T?p ng??i dùng smartphone l?n nh?t VN: h?n 7.6M (iOS: 4.8M, 2.7M Android)
? ?ang h?p tác v?i hàng nghìn developers và ph?n ph?i 2000+ ?ng d?ng/game
? H?n 200 ?ng d?ng ??t doanh thu l?n h?n 200tr

N?i dung chia s?
? Th?ng tin th? tr??ng
? M?t s? h?c h?i t? nh?ng ?ng d?ng
mobile made-in-Vi?t Nam thành c?ng
? H?i ?áp
? Liên h?

3
(*) Vietnam VAS 2013 Market size (est): ~ 15 ngàn t? ??ng
Th?ng tin th? tr??ng

4
(*) T?ng s? game/app c?a VN: > 15k app/game ?? publish cho iOS, Android, WP
FROM 2008
Th?ng tin th? tr??ng

4
LESSON LEARN
Simple
? Làm app ph?c v? ?úng 1 nhu c?u c? b?n
? Branding (n?u team b?n có làm outsourcing
thì vi?c có 1 ?ng d?ng ??ng TOP là minh
ch?ng r? nh?t v? n?ng l?c)
Hoàn h?o
cho 1 nhu
c?u ??n
gi?n

4
LESSON LEARN
Focus
? Làm 1 app/game và chau chu?t t?t nh?t
? Game ?n theo nh?n v?t n?i ti?ng
? Ph?n khúc khách hàng t?t (Kid, Game)
Over 5M
Download
up to now

4
LESSON LEARN
Right
time
? ?úng lúc (ch?a có cái app pro nào c?)
? ?áp ?ng t?m l? ng??i dùng, t?p khách hàng
? Pricing model h?p l?: $4.99, $3.99. $0.99
?t nh?t
25k pay
to
download

4
LESSON LEARN
Follow
event
? T?t: kh?ng ai ti?c 15k VN?
? Vui và có th? mang ni?m vui cho ng??i khác
? Model thu ti?n t?t: IAP (in-app purchase)
?t nh?t
100k t?i
Doanh
thu l?n
h?n 500
tri?u

4
LESSON LEARN
Classic
? Gameplay & hình ?nh quen thu?c (thi?t k?)
? Lu?t ch?i ??n gi?n và kh?ng t?n th?i gian
? FUN & JOY
B?n tàu by Twin Dragons & Gold Miner Ultimate by Afoli

4
LESSON LEARN
Niche
market
? ?t ??i th? c?nh tranh
? Ph?n khúc nh? nh?ng nhu c?u r?t l?n (kh?ng
b? m? nào ti?c con 10k ?? mua Video ??u)
Trial & buy full or unlock full

4
LESSON
Consistent
? ?ào s?u và làm t?t nh?t: USER EXPERIENCE
? S?n ph?m là ?u tiên s? m?t
? Kiên ??nh, ch?a có ti?n s?m thì s? có nhi?u
ti?n v? sau (??ng user làm gì ch? ???c)

4
T?NG K?T
? ? t??ng KH?NG quan tr?ng, quan tr?ng là MAKE IT HAPPEN
? ??ng làm s?n ph?m b?n thích. H?y làm s?n ph?m user thích
? Content is the KING, user is the QUEEN (h?y ??i x? v?i user nh?
là n? hoàng: n?ng niu, s?n sóc, ch?m bón…)
? C? g?ng làm ?a n?n t?ng và maximize c? h?i c?a mình
? Ch?n m?t ph?n khúc khách hàng & t?p trung làm s?n ph?m t?t
nh?t ph?c v? h? (l?u ? v? y?u t? th?i ?i?m)
? Ch?u khó l?ng nghe và ti?p thu (??ng ngh? mình NGON)
? Làm s?n ph?m mà b?n mu?n tr? ti?n
? ??ng phung phí c? h?i và ngu?n l?c, c? h?i kh?ng có nhi?u

8 tri?u ng??i dùng smartphone
?ang ch? b?n
Email: biz@appota.com
PLEASE CONTACT US!
THANK YOU
Ph?n ph?i n?i dung s?
Nhanh nh?t & hi?u qu? nh?t

This document discusses lessons learned from top mobile applications in Vietnam. It provides market information on the size of Vietnam's VAS market and total number of apps/games published. Key lessons include focusing an app on serving a simple demand, targeting the right audience at the right time, following popular events, using classic designs and gameplay, targeting niche markets, and maintaining consistency. The summary emphasizes creating products focused on users and maximizing opportunities on multiple platforms.

Vietnam Digital landscape update 2013 Sep_2013_MindsharePh??ng Bi

This document provides a summary of Vietnam's digital landscape as of 2013. Some of the key points include: - Vietnam had over 31 million internet subscribers as of November 2012, representing a penetration rate of 35.6%, one of the highest in Southeast Asia. - The average time spent online had increased from 97 minutes in 2008 to 133 minutes in 2012. Popular online activities for Vietnamese internet users included social networking, listening to music, watching videos, playing games, and searching for news and information. - Top websites included Facebook, YouTube, and online portals providing news, music, movies and games. Social networking sites like Facebook were the most visited destinations online. - Vietnam's population was young, with over half

Vietnam Mobile Report Q3 2016Appota Group

This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.

Vietnam Mobile Market - Pocket Guide to 2014 by AppotaAppota Group

Mobilemonday.vn adflexQuang Anh Le

Tamtay Mobile Application - Hoang Nam UXDNam Lee

Marketing Mobile App (Ti?ng Vi?t)Appota Group

[Vietnam Mobile Day 2013] - 5 chi?n l??c marketing app cho nhà phát tri?n nh?AiTi Education

MobileDay 2013 Hanoi: Marketing mobile appQuang Tran Vinh

Bu?i nói chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x ...AIT-JSC

[Qu?n tr? s?n ph?m] D? án b?i gi? xe th?ng minhVu Huy

Bài m?u ti?u lu?n v? c?ng ty apple, HAYVi?t Thuê Khóa Lu?n _ ZALO 0917.193.864 default

Gi?i thi?u adlatte (ti?ng vi?t)Nguyen Amy

Ph?n Tích Chi?n L??c C?nh Tranh C?a M?t C?ng Ty Trong Ngành C?ng Nghi?p Ph?i ...luanvantrust

[Mobile Day 2015] ASO presentationQuang Tran Vinh

7 M? H?NH KINH DOANH TRONG N?N KINH T? S?Huynh Huu Tai

??y là ph?n trích d?n t? cu?n sách Blitzscaling (T?ng tr??ng th?n t?c) c?a Reid Hoffman. REID HOFFMAN là m?t doanh nh?n và nhà ??u t?. N?m 1998, ?ng là thành viên h?i ??ng sáng l?p và phó giám ??c ?i?u hành PayPal. N?m 2003, ?ng ??ng sáng l?p LinkedIn, m?t d?ch v? m?ng ngh? nghi?p quy m? l?n. Reid Hoffman là nhà ??u t? thiên th?n c?a Facebook và Zynga. ?ng gia nh?p qu? ??u t? m?o hi?m Greylock Partners vào n?m 2009. ?ng hi?n ?ang n?m gi? v? trí trong ban ?i?u hành ? Airbnb, Microsoft và các c?ng ty start-up ?ang ? giai ?o?n ??u, cùng v?i các c?ng ty phi l?i nhu?n toàn c?u.

Giai m? cách ?i?n máy xanh và tgdd làm th??ng m?i ?i?n t?HIEN NGUYEN SONG THANH

L?N S?NG INTERNET & MOBILE TH? 2Topica Founder Institute

Phát tri?n Mobile Applicationwe20

Shopee sendo nhom 9Tri Tran

Smat apps – nh?ng ?i?m n?i b?tHùng Nguy?n

l?p trình di ??ngtruong le hung

Vietnam IT landscape 2019?oàn Tr?ng Hi?u

Mobile app development (Hoàng Nam H?i, Giám ??c ManaTech)action.vn

E-Magazine: The State of Gaming Creators VietnamAppota Group

E-Magazine: T?ng quan Gaming Creators Vi?t NamAppota Group

More Related Content

Similar to Mobileday 2013 - Lessons learn from top mobile app in vietnam (20)

Mobilemonday.vn adflexQuang Anh Le

Tamtay Mobile Application - Hoang Nam UXDNam Lee

Marketing Mobile App (Ti?ng Vi?t)Appota Group

[Vietnam Mobile Day 2013] - 5 chi?n l??c marketing app cho nhà phát tri?n nh?AiTi Education

MobileDay 2013 Hanoi: Marketing mobile appQuang Tran Vinh

Bu?i nói chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x ...AIT-JSC

[Qu?n tr? s?n ph?m] D? án b?i gi? xe th?ng minhVu Huy

Bài m?u ti?u lu?n v? c?ng ty apple, HAYVi?t Thuê Khóa Lu?n _ ZALO 0917.193.864 default

Gi?i thi?u adlatte (ti?ng vi?t)Nguyen Amy

Ph?n Tích Chi?n L??c C?nh Tranh C?a M?t C?ng Ty Trong Ngành C?ng Nghi?p Ph?i ...luanvantrust

[Mobile Day 2015] ASO presentationQuang Tran Vinh

7 M? H?NH KINH DOANH TRONG N?N KINH T? S?Huynh Huu Tai

Giai m? cách ?i?n máy xanh và tgdd làm th??ng m?i ?i?n t?HIEN NGUYEN SONG THANH

L?N S?NG INTERNET & MOBILE TH? 2Topica Founder Institute

Phát tri?n Mobile Applicationwe20

Shopee sendo nhom 9Tri Tran

Smat apps – nh?ng ?i?m n?i b?tHùng Nguy?n

l?p trình di ??ngtruong le hung

Vietnam IT landscape 2019?oàn Tr?ng Hi?u

Mobile app development (Hoàng Nam H?i, Giám ??c ManaTech)action.vn

Mobilemonday.vn adflexQuang Anh Le

Tamtay Mobile Application - Hoang Nam UXDNam Lee

Marketing Mobile App (Ti?ng Vi?t)Appota Group

[Vietnam Mobile Day 2013] - 5 chi?n l??c marketing app cho nhà phát tri?n nh?AiTi Education

MobileDay 2013 Hanoi: Marketing mobile appQuang Tran Vinh

Bu?i nói chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x ...AIT-JSC

[Qu?n tr? s?n ph?m] D? án b?i gi? xe th?ng minhVu Huy

Bài m?u ti?u lu?n v? c?ng ty apple, HAYVi?t Thuê Khóa Lu?n _ ZALO 0917.193.864 default

Gi?i thi?u adlatte (ti?ng vi?t)Nguyen Amy

Ph?n Tích Chi?n L??c C?nh Tranh C?a M?t C?ng Ty Trong Ngành C?ng Nghi?p Ph?i ...luanvantrust

[Mobile Day 2015] ASO presentationQuang Tran Vinh

7 M? H?NH KINH DOANH TRONG N?N KINH T? S?Huynh Huu Tai

Giai m? cách ?i?n máy xanh và tgdd làm th??ng m?i ?i?n t?HIEN NGUYEN SONG THANH

L?N S?NG INTERNET & MOBILE TH? 2Topica Founder Institute

Phát tri?n Mobile Applicationwe20

Shopee sendo nhom 9Tri Tran

Smat apps – nh?ng ?i?m n?i b?tHùng Nguy?n

l?p trình di ??ngtruong le hung

Vietnam IT landscape 2019?oàn Tr?ng Hi?u

Mobile app development (Hoàng Nam H?i, Giám ??c ManaTech)action.vn

More from Appota Group (20)

E-Magazine: The State of Gaming Creators VietnamAppota Group

E-Magazine: T?ng quan Gaming Creators Vi?t NamAppota Group

VIETNAM ESPORTS WHITEBOOK 2021Appota Group

VIETNAM MOBILE APPLICATION REPORT 2021Appota Group

B?O C?O ?NG D?NG DI ??NG 2021Appota Group

VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group

TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020". The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas. The report made by Appota provides readers with the following main contents: - Mobile phone market overview - Game Mobile Market developments - Mobile advertising market - Electronic payment and e-commerce

B?O C?O TH? TR??NG DI ??NG V? ?NG D?NG SMARTPHONE VI?T NAM N?A ??U N?M 2020 -...Appota Group

?? XEM B?N B?O C?O ??Y ??, M?I B?N ?? L?I EMAIL T?I PH?N B?NH LU?N PH?A D??I Hà N?i, ngày 26/10/2020 Appota Group - c?ng ty c?ng ngh? gi?i trí s? chính th?c phát hành báo cáo v? th? tr??ng: “?i?n tho?i và ?ng d?ng di ??ng Vi?t Nam 6 tháng ??u n?m 2020”. Báo cáo th? tr??ng di ??ng Vi?t Nam 6 tháng ??u 2020 là ?n ph?m ???c th?c hi?n b?i ??i ng? nghiên c?u th? tr??ng c?a Appota, ?? c?p ??n b?c tranh toàn c?nh th? tr??ng ?i?n tho?i di ??ng và smartphone t?i Vi?t Nam. Appota hi v?ng r?ng v?i 9 n?m kinh nghi?m ho?t ??ng trong l?nh v?c gi?i trí s?, “Báo cáo th? tr??ng ?i?n tho?i & ?ng d?ng di ??ng Vi?t Nam n?a ??u 2020” s? mang ??n nh?ng th?ng tin giá tr? cho qu? ??c gi?, ??c bi?t là khi ??i d?ch Covid-19 ?? t?o nên ?nh h??ng r?t l?n t?i các l?nh v?c nêu trên. Báo cáo do Appota th?c hi?n cung c?p cho ng??i ??c nh?ng n?i dung chính nh? sau: - T?ng quan th? tr??ng ?i?n tho?i di ??ng - Di?n bi?n th? tr??ng Game Mobile - Th? tr??ng qu?ng cáo trên thi?t b? di ??ng - Thanh toán ?i?n t? và th??ng m?i ?i?n t?

Vietnam Mobile Marketing and Game 2019 (English new)Appota Group

This document provides an overview and analysis of the mobile marketing and gaming market in Vietnam. Some key points: - Mobile gaming has 33 million players in Vietnam currently and is projected to reach 40 million by 2020. Nearly half of mobile internet users play games on their phones. - The top apps and games in Vietnam are mainly social networking apps and online esports games. Popular titles include Arena of Valor, Candy Crush Saga, and Clash of Clans. - Mobile advertising spending in Vietnam grew rapidly in 2018 and accounted for 62% of total digital ad spending. Social media receives the largest portion of digital ad budgets. Video advertising is forecasted to have the highest growth rate. - The

Vietnam Mobile Marketing and Game 2019 (Vietnamese)Appota Group

Ngày 26/6/2019 t?i Hà N?i, Appota Group - c?ng ty c?ng ngh? gi?i trí s? ti?p t?c ??a ra báo cáo v? th? tr??ng “Vi?t Nam Mobile Marketing và Game 2019”. ??y là chu?i báo cáo nh?m ?em ??n nh?ng th?ng tin m?i nh?t v? th?c tr?ng c?a th? tr??ng qu?ng cáo và trò ch?i trên thi?t b? di ??ng t?i Vi?t Nam. Báo cáo do Appota th?c hi?n cung c?p cho ng??i ??c nh?ng n?i dung chính nh? sau: Toàn c?nh th? tr??ng Mobile Marketing Di?n bi?n th? tr??ng Mobile Game Xu h??ng m?i c?a ng??i tiêu dùng

VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]Appota Group

Please visit the link for more detail: https://appota.com/esport WELCOME TO APPOTA’S FIRST DETAILED REPORT ON THE VIETNAM ESPORTS LANDSCAPE. The Vietnam eSports Guidebook (VEG) is a series of reports released annually by Appota eSports, showcasing in-depth analysis of Vietnamese eSports ecosystem in Vietnam. The report is suitable for game publishers, marketers, eSports enthusiasts and knowledge seekers alike, to gain a thorough look into Vietnam’s newest digital entertainment industry. Please visit the link for more detail: https://appota.com/esport

Báo cáo th? tr??ng ?ng d?ng ?i?n tho?i di ??ng t?i Vi?t Nam n?a ??u 2018Appota Group

Ngày 11 tháng 7 n?m 2018, t?i Hà N?i, báo cáo n?a ??u n?m 2018 v? th? tr??ng ?ng d?ng ?i?n tho?i di ??ng Vi?t Nam s? ???c Appota phát hành chính th?c. Là chuyên gia v? xu?t b?n ?ng d?ng và trò ch?i trên ?i?n tho?i di ??ng, qu?ng cáo, d?ch v? thanh toán và nhà cung c?p d?ch v? l?u tr? máy ch?, Appota nghiên c?u, t?ng h?p các ch? ?? liên quan ??n ?ng d?ng dành cho thi?t b? di ??ng, c?p nh?t th?ng tin th? tr??ng Vi?t Nam - m?t trong nh?ng th? tr??ng ?ng d?ng di ??ng phát tri?n nhanh nh?t th? gi?i. ?? d? dàng ti?p c?n, báo cáo trình bày theo các n?i dung và trình t? sau: - Toàn c?nh th? tr??ng Vi?t Nam - Hành vi s? d?ng ?i?n tho?i th?ng minh c?a ng??i Vi?t - Toàn c?nh th??ng m?i ?i?n t? di ??ng - Toàn c?nh c?ng ngh? tài chính di ??ng - Toàn c?nh trò ch?i di ??ng - Toàn c?nh qu?ng cáo di ??ng và ph??ng th?c t?o dòng ti?n

Vietnam Esports Market Report 2018Appota Group

Báo cáo th? thao ?i?n t? t?i Vi?t Nam 2018Appota Group

Appota tr?n tr?ng g?i ??n các b?n Báo cáo th? thao ?i?n t? Vi?t Nam 2018. Báo cáo mang ??n m?t cái nhìn t?ng quan v? s? phát tri?n c?a th? thao ?i?n t? Vi?t Nam 2018 b?ng nh?ng d? li?u, th?ng tin c?p nh?t t? nhi?u chi?u. N?i dung chính c?a báo cáo bao g?m: - Th? thao ?i?n t? là gì? - S? bùng n? c?a Esports trên th? gi?i - Esports t?i Vi?t Nam - Ki?m ti?n ch?n chính v?i Esorpts - Xu h??ng và cách n?m b?t Appota tin r?ng, báo cáo là tài li?u h?u ích ??i v?i các nhà phát hành game, các nh?n hàng, các tuy?n th?, streamer, nh?ng ng??i làm marketing… ?? nh?n link Download, các b?n vui lòng bình lu?n ? bên d??i ho?c inbox ?? Admin g?i tr?c ti?p ??n b?n s?m nh?t có th?.

Vietnam Mobile Report Quarter 3 - 2017Appota Group

Vietnam Mobile Report Quarter 2 - 2017 Appota Group

Vietnam Mobile Report 2017Appota Group

Growth Hacking for Indie Apps when Going GlobalAppota Group

Vietnam Mobile Report Q1 2016Appota Group

Vietnam Mobile Market Report 2015 Appota Group

Vietnam Mobile Market Report 2015: Recap of Vietnam mobile market in 2015 in numbers and figures. Insights and guide to distributing Online Mobile Games, Apps in Vietnam. After the time of collecting, evaluating and synthetizing information from reliable resources, Appota has finished the Vietnam Mobile Market report 2015. The purpose of this report is giving an overview of the domestic and foreign markets as well as sharing the business activities to readers interested in mobile market.

Vietnam Mobile Apps Report Q3 2015Appota Group

This document provides a summary of mobile app market trends in Vietnam for Q3 2015. It discusses the state of the global and Vietnam mobile markets, including operating system and device breakdowns. It also summarizes mobile app usage behaviors in Vietnam and the top performing apps on the Appota platform. The document concludes with an overview of the mobile advertising market in Vietnam and some news items from Appota.

E-Magazine: The State of Gaming Creators VietnamAppota Group

E-Magazine: T?ng quan Gaming Creators Vi?t NamAppota Group

VIETNAM ESPORTS WHITEBOOK 2021Appota Group

VIETNAM MOBILE APPLICATION REPORT 2021Appota Group

B?O C?O ?NG D?NG DI ??NG 2021Appota Group

VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group

B?O C?O TH? TR??NG DI ??NG V? ?NG D?NG SMARTPHONE VI?T NAM N?A ??U N?M 2020 -...Appota Group

Vietnam Mobile Marketing and Game 2019 (English new)Appota Group

Vietnam Mobile Marketing and Game 2019 (Vietnamese)Appota Group

VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]Appota Group

Báo cáo th? tr??ng ?ng d?ng ?i?n tho?i di ??ng t?i Vi?t Nam n?a ??u 2018Appota Group

Vietnam Esports Market Report 2018Appota Group

Báo cáo th? thao ?i?n t? t?i Vi?t Nam 2018Appota Group

Vietnam Mobile Report Quarter 3 - 2017Appota Group

Vietnam Mobile Report Quarter 2 - 2017 Appota Group

Vietnam Mobile Report 2017Appota Group

Growth Hacking for Indie Apps when Going GlobalAppota Group

Vietnam Mobile Report Q1 2016Appota Group

Vietnam Mobile Market Report 2015 Appota Group

Vietnam Mobile Apps Report Q3 2015Appota Group

Mobileday 2013 - Lessons learn from top mobile app in vietnam

1. Lessons learn from top mobile application in Vietnam Some outstanding points

2. Introduction ? Tr?n Vinh Quang (aka QuangRock) ? 8 n?m kinh nghi?m trong l?nh v?c mobile ? VN ? Sale/Marketing/Business Development/Management ? COO Appota ? C?ng ty ? Thành l?p tháng 12 n?m 2011, DN ?o?t gi?i “??t phá nh?t” trong FI network 2012 ? Deliver Mobile Content (ph?n ph?i n?i dung s? di ??ng) ? N?n t?ng ph?n ph?i n?i dung Smartphone l?n nh?t Vi?t Nam ? H? th?ng h? tr? developer toàn di?n: SDK, Payment, CMS, Ads… ? T?p ng??i dùng smartphone l?n nh?t VN: h?n 7.6M (iOS: 4.8M, 2.7M Android) ? ?ang h?p tác v?i hàng nghìn developers và ph?n ph?i 2000+ ?ng d?ng/game ? H?n 200 ?ng d?ng ??t doanh thu l?n h?n 200tr

3. N?i dung chia s? ? Th?ng tin th? tr??ng ? M?t s? h?c h?i t? nh?ng ?ng d?ng mobile made-in-Vi?t Nam thành c?ng ? H?i ?áp ? Liên h?

4. 3 (*) Vietnam VAS 2013 Market size (est): ~ 15 ngàn t? ??ng Th?ng tin th? tr??ng

5. 4 (*) T?ng s? game/app c?a VN: > 15k app/game ?? publish cho iOS, Android, WP FROM 2008 Th?ng tin th? tr??ng

6. 4 LESSON LEARN Simple ? Làm app ph?c v? ?úng 1 nhu c?u c? b?n ? Branding (n?u team b?n có làm outsourcing thì vi?c có 1 ?ng d?ng ??ng TOP là minh ch?ng r? nh?t v? n?ng l?c) Hoàn h?o cho 1 nhu c?u ??n gi?n

7. 4 LESSON LEARN Focus ? Làm 1 app/game và chau chu?t t?t nh?t ? Game ?n theo nh?n v?t n?i ti?ng ? Ph?n khúc khách hàng t?t (Kid, Game) Over 5M Download up to now

8. 4 LESSON LEARN Right time ? ?úng lúc (ch?a có cái app pro nào c?) ? ?áp ?ng t?m l? ng??i dùng, t?p khách hàng ? Pricing model h?p l?: $4.99, $3.99. $0.99 ?t nh?t 25k pay to download

9. 4 LESSON LEARN Follow event ? T?t: kh?ng ai ti?c 15k VN? ? Vui và có th? mang ni?m vui cho ng??i khác ? Model thu ti?n t?t: IAP (in-app purchase) ?t nh?t 100k t?i Doanh thu l?n h?n 500 tri?u

10. 4 LESSON LEARN Classic ? Gameplay & hình ?nh quen thu?c (thi?t k?) ? Lu?t ch?i ??n gi?n và kh?ng t?n th?i gian ? FUN & JOY B?n tàu by Twin Dragons & Gold Miner Ultimate by Afoli

11. 4 LESSON LEARN Niche market ? ?t ??i th? c?nh tranh ? Ph?n khúc nh? nh?ng nhu c?u r?t l?n (kh?ng b? m? nào ti?c con 10k ?? mua Video ??u) Trial & buy full or unlock full

12. 4 LESSON Consistent ? ?ào s?u và làm t?t nh?t: USER EXPERIENCE ? S?n ph?m là ?u tiên s? m?t ? Kiên ??nh, ch?a có ti?n s?m thì s? có nhi?u ti?n v? sau (??ng user làm gì ch? ???c)

13. 4 T?NG K?T ? ? t??ng KH?NG quan tr?ng, quan tr?ng là MAKE IT HAPPEN ? ??ng làm s?n ph?m b?n thích. H?y làm s?n ph?m user thích ? Content is the KING, user is the QUEEN (h?y ??i x? v?i user nh? là n? hoàng: n?ng niu, s?n sóc, ch?m bón…) ? C? g?ng làm ?a n?n t?ng và maximize c? h?i c?a mình ? Ch?n m?t ph?n khúc khách hàng & t?p trung làm s?n ph?m t?t nh?t ph?c v? h? (l?u ? v? y?u t? th?i ?i?m) ? Ch?u khó l?ng nghe và ti?p thu (??ng ngh? mình NGON) ? Làm s?n ph?m mà b?n mu?n tr? ti?n ? ??ng phung phí c? h?i và ngu?n l?c, c? h?i kh?ng có nhi?u

14. 8 tri?u ng??i dùng smartphone ?ang ch? b?n Email: biz@appota.com PLEASE CONTACT US! THANK YOU Ph?n ph?i n?i dung s? Nhanh nh?t & hi?u qu? nh?t

狠狠撸

Mobileday 2013 - Lessons learn from top mobile app in vietnam

Recommended

More Related Content

Similar to Mobileday 2013 - Lessons learn from top mobile app in vietnam (20)

More from Appota Group (20)

Mobileday 2013 - Lessons learn from top mobile app in vietnam