L'Analisi del Brand e delle strategie di comunicazione e pubblicitarie. A cura di
Roberta Anna Arpino
Francesca Maffi
Roberta Scarano
Ilaria Maria Barghini
Il seguente materiale 竪 prodotto all'interno della didattica del Master in Comunicazione, Marketing Digitale, Pubblicit Interattiva
https://comunicazionedigitaleinterattiva.wordpress.com/
This slideshow provides information about the influential fashion designer Gabrielle "Coco" Chanel. It outlines key events in her life, from growing up in an orphanage to founding the iconic Chanel brand. The slideshow highlights some of Chanel's most famous fashion innovations, including the little black dress and Chanel No. 5 perfume, and how she revolutionized women's fashion in the 1920s with a simpler, more practical style. It concludes by discussing Chanel's enduring legacy as one of the top fashion houses in the world today.
II Rivoluzione industriale: VENTUNESIMO concorrenteprof_dellorto
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Questa presentazione 竪 il frutto di un lavoro di uno dei miei alunni, viene pubblicato a mio nome per partecipare a un mini-concorso indetto nella mia classe III a.s. 2013 2014 e viene pubblicato a scopo didattico.
Este documento describe el ascenso del fascismo y el nazismo en Europa entre 1920 y 1945. Explica las causas econ坦micas, pol鱈ticas e ideol坦gicas que llevaron a su auge, incluyendo el Tratado de Versalles, la Gran Depresi坦n y la inestabilidad de las democracias. Detalla las caracter鱈sticas comunes de estos reg鱈menes autoritarios y c坦mo se expandieron en Italia bajo Mussolini y Alemania bajo Hitler, estableciendo estados totalitarios y desmantelando las instituciones democr叩ticas.
This was a project about the history of Chanel. I have searched and analysed a lot of books and magazines from which I could take some informations about this amazing and talented woman. The result is a power point which has to be a kind of resume of her story and best creations.
Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and G辿rard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturi竪re Coco Chanel.
Giorgio Armani started his fashion career as a window dresser in Italy. He studied medicine and photography. In the 1970s, he opened his own design office in Milan and presented his first men's and women's ready-to-wear collections, which were a success. Since then, Armani has grown his brand to become one of Italy's most successful designers, launching numerous successful sub-brands including Emporio Armani, Armani Jeans, and Armani Exchange.
Giorgio Armani is an international luxury fashion house founded in 1975 by Giorgio Armani. Armani designs and sells haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors under several sub-labels. The Armani brand is considered one of the most prestigious names in the luxury fashion industry and generates over $1.69 billion in annual sales. Armani's philosophy is to help people feel comfortable and confident through the clothes they wear.
Coco Chanel was a pioneering French fashion designer who founded the iconic Chanel brand. She was born in 1883 and raised in an orphanage where she learned to sew. Chanel got her nickname "Coco" from her time performing as a cabaret singer. In 1910, she opened her first shop in Paris selling hats and soon expanded into clothing. Some of her most famous designs included the Chanel suit and the little black dress. Chanel also launched the popular Chanel No. 5 perfume. She helped liberate women's fashion and roles in society through her innovative designs which drew inspiration from traditional men's clothing and ethnic influences. The Chanel brand remains hugely successful today under creative director Karl Lagerfeld.
IL RIUSO DEL DENIM come esempio di costruzione di un brand a partire dal capo usato. Workshop operativo dedicato agli studenti e ai neo laureati dellABA di Frosinone e abbinato alla partecipazione al convegno internazionale sulla Moda Critica del 7 e 8 maggio 2009 all' Universit Cattolica del Sacro Cuore di Milano.
PRESENTAZIONE DEL PROGETTO
Este documento describe el ascenso del fascismo y el nazismo en Europa entre 1920 y 1945. Explica las causas econ坦micas, pol鱈ticas e ideol坦gicas que llevaron a su auge, incluyendo el Tratado de Versalles, la Gran Depresi坦n y la inestabilidad de las democracias. Detalla las caracter鱈sticas comunes de estos reg鱈menes autoritarios y c坦mo se expandieron en Italia bajo Mussolini y Alemania bajo Hitler, estableciendo estados totalitarios y desmantelando las instituciones democr叩ticas.
This was a project about the history of Chanel. I have searched and analysed a lot of books and magazines from which I could take some informations about this amazing and talented woman. The result is a power point which has to be a kind of resume of her story and best creations.
Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and G辿rard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturi竪re Coco Chanel.
Giorgio Armani started his fashion career as a window dresser in Italy. He studied medicine and photography. In the 1970s, he opened his own design office in Milan and presented his first men's and women's ready-to-wear collections, which were a success. Since then, Armani has grown his brand to become one of Italy's most successful designers, launching numerous successful sub-brands including Emporio Armani, Armani Jeans, and Armani Exchange.
Giorgio Armani is an international luxury fashion house founded in 1975 by Giorgio Armani. Armani designs and sells haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors under several sub-labels. The Armani brand is considered one of the most prestigious names in the luxury fashion industry and generates over $1.69 billion in annual sales. Armani's philosophy is to help people feel comfortable and confident through the clothes they wear.
Coco Chanel was a pioneering French fashion designer who founded the iconic Chanel brand. She was born in 1883 and raised in an orphanage where she learned to sew. Chanel got her nickname "Coco" from her time performing as a cabaret singer. In 1910, she opened her first shop in Paris selling hats and soon expanded into clothing. Some of her most famous designs included the Chanel suit and the little black dress. Chanel also launched the popular Chanel No. 5 perfume. She helped liberate women's fashion and roles in society through her innovative designs which drew inspiration from traditional men's clothing and ethnic influences. The Chanel brand remains hugely successful today under creative director Karl Lagerfeld.
IL RIUSO DEL DENIM come esempio di costruzione di un brand a partire dal capo usato. Workshop operativo dedicato agli studenti e ai neo laureati dellABA di Frosinone e abbinato alla partecipazione al convegno internazionale sulla Moda Critica del 7 e 8 maggio 2009 all' Universit Cattolica del Sacro Cuore di Milano.
PRESENTAZIONE DEL PROGETTO
This powerpoint deals with Brand's history of Louis Vuitton. It describes the most important moments that marked the history of brand LV. In particular, I focused what happened to enterprise when Marc Jacobs was appointed fashion designer of pr棚t--porter.
The Titanic was a British passenger ship that was considered unsinkable but sank on its maiden voyage from England to America in April 1912. It hit an iceberg that caused a large hole below the waterline, and the Titanic sank within three hours, resulting in the deaths of over 1,500 people. The Titanic was luxurious for its passengers but lacked enough lifeboats for all aboard due to the belief it was unsinkable.
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Osservatorio sullinformation literacy promuove un incontro online organizzato dalla rete Open Education Italia. n occasione della Open Education Week 2025, dal 3 al 7 marzo, la rete Open Education Italia organizza un incontro online dedicato alla presentazione della Dichiarazione di Dubai sulle Risorse Educative Aperte (OER) il 4 marzo 2025. https://www.aib.it/eventi/dichiarazione-dubai-oer-unesco/
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2. Periodo di rinascita, gli anni '50 e 60 sono il decennio del rock 'n' roll,
dei blue jeans, delle t-shirt, delle pin up e dei pois; 竪 il momento in cui
cominciano a comparire i primi bikini e la giacca di pelle diventa
irrinunciabile per la moda delluomo.
Ora sono la televisione e il cinema americani a dettare moda e a
influenzare gli usi e costumi nel vecchio continente, tanto che
cominciano a convivere tra loro molti stili e codici di abbigliamento
diversi.
3. Dopo la prima guerra mondiale, le donne, incominciarono ad aspirare ad abiti
pratici e funzionali e ad acconciature semplici: accorciarono le gonne,
cominciarono a indossare i pantaloni e a portare i capelli molto corti. Si tratt嘆
della prima vera e propria rivoluzione nella storia della moda.
Gli abiti non erano esclusivamente funzionali e pratici, ma raffiguravano lo
stato danimo di unintera generazione, piena di vita e nuovi colori.
Questa nuova moda fu introdotta dallo stilista francese Christian Dior e
soprannominata new look, che in pochissimo tempo prese piede anche in
Italia. Secondo Dior, il new look serviva per donare alla donna la femminilit
e la raffinatezza persa durante la guerra.
4. L'addio definitivo alle scomode e
ingombranti tenute da mare arriva con il
bikini. Il corpo femminile non ha pi湛
paura di mostrarsi.
Si tratta, infatti, di un costume da bagno
composto da un reggiseno e da uno slip.
Ed 竪 Louis R辿ard a farlo 束esplodere損.
R辿ard chiama il due pezzi "bikini" dal
nome dell'atollo del Pacifico, dove
esplose una bomba nucleare.
Il bikini fatica un po' prima di arrivare al
successo. Ci pensano le dive
Hollywoodiane, negli anni 50, a renderlo
un capo cult.
Negli anni 60 il bikini si rimpicciolisce
fino a ridursi a 4 micro triangoli di stoffa
nel decennio successivo.
I bikini
Prima
Dopo
5. Nati inizialmente come indumento di lavoro, questi pantaloni
sono diventati negli anni lindumento pi湛 indossato da uomini e
donne di tutte le generazioni.
Come molti sapranno il termine jeans, indica un pantalone con 5
tasche, coniato con molta probabilit dai marinai genovesi che
lo utilizzavano per lavorare pi湛 comodamente.
Non a caso il termine Blue Jeans deriva da Blu di Genova.
6. Minigonna
La storia della minigonna inizia nel 1963. La mini 竪 diventata
subito un simbolo della rivoluzione degli anni '60. Non si sa
con certezza se sia di origine francese o britannica. La
paternit 竪 incerta tra Andr竪 Courreges e Mary Quant. Il
primo 竪 un architetto e sarto francese; la seconda 竪 una
stilista inglese. Chiunque sia il vero ideatore fra i due, alla
Quant va il merito di aver trasformato la mini in un
fenomeno di massa.
7. Il suo obiettivo era
quello di realizzare uno
stile, che non andasse
bene solo per un certo
tipo di donne, ma
voleva che le sue
creazioni venissero
indossate da tutte. La
mini, da un lato, era
considerata in maniera
positiva, in quanto
aveva generato un
cambiamento
innovativo nel mondo
dell'abbigliamento
femminile, ma dall'altro
era molto criticata.
8. Le acconciature
Negli anni cinquanta le acconciature pi湛 in erano quelle
mosse, che incorniciavano il viso, nonch辿 i pi湛 sofisticati,
morbidi chignon. Marilyn Monroe adott嘆 il look glamour
della bionda avvenente, mentre Ingrid Bergman si lasci嘆
tentare dal pi湛 femminile taglio corto ondulato.
Audrey Hepburn passava dall'elegante acconciatura
cortissima, all'adolescenziale coda di cavallo lanciata da
Brigitte Bardot.
9. Accessori
La donna degli anni
cinquanta era
particolarmente attenta al
proprio look, che curava
da cima a fondo. Le
calzature si erano
assottigliate, anche in
punta; anche i sandali
aperti con il tacco alto e
forte
Cappelli e guanti davano
un tocco di completezza
agli abiti formali, mentre
per le altre occasioni
cominciarono a cadere in
disuso