This document discusses how to build a "Conversation Company" that boosts business through a focus on culture, people, and collaboration. It emphasizes that company culture should drive brand positioning and strategy. Unused conversation potential can be found through customers, employees, and by becoming more transparent and collaborative both internally and externally on social media. A people-centric culture prioritizes collaboration, conversations, and customer experience through what the company does, not just says.
The future of media and marketing communications: engage consumers! (Steven v...SEMPL
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There are three levels of activation: the receipt of the message, spreading of the message and the creation of the information. All three are becoming a necessity for us to understand if we want to co-create the advertising future. Classic advertising models are long gone. Steven Van Belleghem will guide you through data and best practice in order to give you an insight on how to achieve a long-lasting consumer involvement through combining classic and social media.
The Conversation Company is a story about boosting your business by investing in company cutlure, people (internal & external) and social media. A Conversation Company optimizes the conversation potential of an organization.
The document discusses customer delight and how exceeding customer expectations can lead to positive word-of-mouth promotion. It emphasizes that customer delight involves creating an individualized experience for each customer to enhance their relationship with the brand. To achieve customer delight, companies should give customers what they need, deliver services on time, and provide value. This ensures expectations are exceeded, which leads to customer satisfaction and can create a "wow factor" that builds loyalty.
The conversation company 120306221841 Phpapp01Frank de Puijt
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Boosting your business by investing in company cutlure, people (internal & external) and social media. A Conversation Company optimizes the conversation potential of an organization.
The document discusses how companies can optimize their "conversation potential" by becoming a "Conversation Company". It emphasizes that conversations are the driver of business growth and that even successful companies have unused conversation potential. It advocates opening communication channels, focusing on company culture, empowering employees as ambassadors, and structural collaboration with customers through social media to build a people-centric organization. The goal is to manage expectations, facilitate conversations, and involve customers in everything to fully leverage the power of collaboration.
On Thursday 14 June 2012 InSites Consulting organised an afternoon on the latest developments in Research Communities at their head office in Ghent (BE). As we feel that in Belgium Research Communities are also the way of being in continuous interaction with consumers, today and in the future. During the Smartees we shared national cases of shoe retailer Brantano and advertising agency Famous.
The Power of Conversations | Steven van BelleghemExploreDynCRM
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Conversation Manager Steven Van Belleghem gaat verder dan louter communiceren. Veel bedrijven hebben hun eerste stappen in de wereld van de sociale media gezet. Toch slagen ze er nog niet in om hun conversatiepotentieel te optimaliseren. Ze moeten hun bedrijf structureel aanpassen aan de hedendaagse consument. Conversation management is geen marketingverantwoordelijkheid, het is de taak van iedereen in uw bedrijf. Steven Van Belleghem brengt een verhaal over bedrijfscultuur, het herverbinden van medewerkers met klanten en hoe sociale media daarbij kunnen helpen.
A Specialist Multi-discipline Recruitment Companydaniellsmith
油
Investigo is a recruitment company that specializes in placing professionals in blue-chip organizations. It provides candidates with preparation tips for interviews, describes common interview questions, and outlines how to succeed in an interview in a nutshell. The document also details what additional resources candidates can access on Investigo's website and provides their contact information.
A specialist multi discipline recruitment companydaniellsmith
油
Investigo is a recruitment company that specializes in placing professionals in blue-chip organizations. It provides candidates with preparation tips for interviews, describes common interview questions, and outlines steps for interview success such as preparing in advance and sending a thank you note. The document also encourages candidates to register with Investigo to find suitable job opportunities and contact the company for more information.
The document is a marketing pitch from The Real Story Group promoting their evaluations of enterprise collaboration and social software vendors. They claim to provide the most detailed and unbiased assessments. They evaluate 27 different products head-to-head and provide comparisons on specifications, capabilities, business services, and usage. They aim to help customers select the right technology and vendor. Purchasing their full report would provide in-depth evaluations of each vendor to help narrow options and make informed decisions.
This document provides an overview of the consulting industry. It discusses what consulting is, common skill sets of consultants, who hires consultants and why. It also covers the different types of consulting firms and categories of consulting work. The document aims to give readers a basic understanding of the consulting field to help them decide if pursuing a career in consulting is a good fit.
B2B Relationship and Social Media - Grape5
Some questions that are answered in this PPT.
Why social media is required for B2B relations?
Why B2B should Invest in Social Media?
Importance of Social Media for Business?
The document discusses the business case for using videoconferencing to improve collaboration and productivity. It outlines both soft benefits, like faster decision making and higher impact meetings, and hard quantifiable benefits like travel cost savings. Real-world examples show how videoconferencing can reduce time-to-market, lower recruiting costs, and generate substantial savings from reduced business travel. Implementing videoconferencing solutions allows companies to work more efficiently and gain a competitive advantage over those that do not adopt these collaboration tools.
The document discusses the business case for videoconferencing. It outlines both soft benefits like faster decision making and competitive advantage, as well as hard quantifiable benefits like travel cost savings. It provides three real world examples of how videoconferencing can help businesses: reducing time-to-market through improved collaboration, enhancing the recruiting process, and realizing direct travel cost savings. The key message is that videoconferencing improves productivity and allows businesses to compete more effectively in today's global economy.
Academy Oost Congres - Steven van BelleghemAcademyOost
油
The document discusses the importance of conversations for businesses. It argues that company culture should guide conversations and promote collaboration both internally with employees and externally with customers. Successful companies focus on maximizing their "unused conversation potential" by improving customer experiences, employee engagement, and collaborative social media strategies. The key is shifting from treating social media as the goal to seeing people as the ultimate medium for conversations.
1to1 Media is a division that provides marketing services including editorial content, speaking engagements, and interactive platforms. The document outlines 1to1 Media's offerings including an award-winning editorial team, proven sponsorship programs, and their focus on contact center strategies, customer experience management, and other topics. It also provides details on their website 1to1media.com, weekly editorial newsletter, and 2013 editorial calendar.
1to1 Media is a division that provides marketing services including editorial content, speaking engagements, and interactive platforms. The document outlines 1to1 Media's offerings including an award-winning editorial team, proven sponsorship programs, and their focus on contact center strategies, customer experience management, and other topics. It also provides details on their website 1to1media.com, weekly email newsletter, and 2013 editorial calendar.
A lot of creative professionals get hung up on the idea that in order to create a business plan, you need to have a lengthy, involved, research heavy, numbers-focused roadmap that list every last detail of what you want to do and how you want to do it.
However, this is UNTRUE. You can create a one-page outline of what you are going to build, with some details on how you think youll build it, and then get moving on making things happen.
4 h communications-toolkit-public_speakingjoy sarkar
油
This document provides tips for overcoming stage nerves when presenting or speaking publicly. It begins by explaining that stage nerves are common and often stem from a lack of practice or opportunities to speak publicly. It then lists several tips for reducing stage nerves, including being well-prepared, speaking about familiar topics you're interested in, identifying anxiety symptoms, practicing chatting with audience members, eating lightly before speaking, avoiding caffeine and alcohol, using deep breathing techniques, and gaining experience through regular public speaking opportunities. The overall message is that stage nerves are normal but can be reduced through preparation and practice speaking in front of others.
The document summarizes key aspects and outcomes of a hackathon event focused on improving organizational adaptability. Over 1700 HR and business leaders participated in the online event. Through collaborative problem solving, they identified the top barriers to adaptability, designed principles of adaptable organizations, and developed "hacks" or solutions to overcome the barriers in real workplaces. The hackathon provided a unique approach to address the challenge of helping companies change as fast as the changing world.
This document provides an executive summary and introduction to TransPromo, a technology that can accelerate time to market for IT and production managers. TransPromo allows for more colorful and direct communications with customers by giving them personalized content tailored to their wants. The roadmap suggests developing a customer-centric strategy using TransPromo to improve engagement and satisfaction.
This document provides an overview of Workday's human capital management capabilities. It highlights Workday's focus on skills management, internal talent mobility through a new marketplace, improving the employee experience, career management tools, and its use of blockchain technology for credentials. Workday aims to provide an integrated HCM suite that helps enterprises accelerate people processes and adapt to changing workforce needs.
This document provides information about Pioneer Communications, a strategic communications consultancy firm. It discusses the firm's experience and services. Pioneer offers a wide range of strategic communications services, including corporate communications strategy, marketing communications, issue management, crisis communications, corporate social responsibility consulting, and creative services such as copywriting, graphic design, and video production. The firm works with clients across various industries and places emphasis on customized solutions.
This document is Lockheed Martin's Code of Ethics and Business Conduct. It provides guidance to employees on ethical standards and compliance with laws and regulations. The Code emphasizes integrity, respecting others, and performing with excellence. It addresses topics like discrimination, conflicts of interest, accurate record keeping, and protecting sensitive information. Employees are responsible for understanding and upholding the standards in the Code. Violations should be reported, and there is no retaliation against employees who report concerns in good faith.
This report summarizes a survey of 231 marketing professionals about inbound and outbound marketing strategies. It finds that:
1) Inbound marketing channels continue to be dramatically lower cost per lead than outbound channels, with a 60% lower cost.
2) Social media and blogs are the fastest growing categories in marketing budgets, up 67% year-over-year.
3) Three out of four inbound marketing channels have lower costs than any outbound channel.
This report summarizes a survey of 231 marketing professionals about inbound and outbound marketing strategies. It finds that:
1) Inbound marketing channels continue to be dramatically lower cost per lead than outbound channels, with inbound strategies costing 60% less.
2) Social media and blogs are the fastest growing categories for lead generation budgets, and are ranked as the lowest cost channels.
3) Businesses are successfully generating real customers through social media and blog marketing.
Conversation Starters geven je een goed 'excuus' om met een klant op prospect in contact te treden.
Berichten over management- en directiewisselingen, belangrijke financi谷le berichten en bijvoorbeeld nieuwe samenwerkingen, partnerships en productlanceringen helpen de ontwikkelingen binnen organisaties en branches bij te houden.
Verenigingen moeten wennen aan het idee dat ze niet meer het alleen recht hebben op kennis, ze zullen een nieuwe toegevoegde waarde moeten zoeken
Leden gaan zelf op zoek, zijn erg goed geworden in het beantwoorden van hun eigen vragen!
Door vercommercialisering van de markt en de enorme groei van het internet is er een nieuwe realiteit ontstaan!
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A Specialist Multi-discipline Recruitment Companydaniellsmith
油
Investigo is a recruitment company that specializes in placing professionals in blue-chip organizations. It provides candidates with preparation tips for interviews, describes common interview questions, and outlines how to succeed in an interview in a nutshell. The document also details what additional resources candidates can access on Investigo's website and provides their contact information.
A specialist multi discipline recruitment companydaniellsmith
油
Investigo is a recruitment company that specializes in placing professionals in blue-chip organizations. It provides candidates with preparation tips for interviews, describes common interview questions, and outlines steps for interview success such as preparing in advance and sending a thank you note. The document also encourages candidates to register with Investigo to find suitable job opportunities and contact the company for more information.
The document is a marketing pitch from The Real Story Group promoting their evaluations of enterprise collaboration and social software vendors. They claim to provide the most detailed and unbiased assessments. They evaluate 27 different products head-to-head and provide comparisons on specifications, capabilities, business services, and usage. They aim to help customers select the right technology and vendor. Purchasing their full report would provide in-depth evaluations of each vendor to help narrow options and make informed decisions.
This document provides an overview of the consulting industry. It discusses what consulting is, common skill sets of consultants, who hires consultants and why. It also covers the different types of consulting firms and categories of consulting work. The document aims to give readers a basic understanding of the consulting field to help them decide if pursuing a career in consulting is a good fit.
B2B Relationship and Social Media - Grape5
Some questions that are answered in this PPT.
Why social media is required for B2B relations?
Why B2B should Invest in Social Media?
Importance of Social Media for Business?
The document discusses the business case for using videoconferencing to improve collaboration and productivity. It outlines both soft benefits, like faster decision making and higher impact meetings, and hard quantifiable benefits like travel cost savings. Real-world examples show how videoconferencing can reduce time-to-market, lower recruiting costs, and generate substantial savings from reduced business travel. Implementing videoconferencing solutions allows companies to work more efficiently and gain a competitive advantage over those that do not adopt these collaboration tools.
The document discusses the business case for videoconferencing. It outlines both soft benefits like faster decision making and competitive advantage, as well as hard quantifiable benefits like travel cost savings. It provides three real world examples of how videoconferencing can help businesses: reducing time-to-market through improved collaboration, enhancing the recruiting process, and realizing direct travel cost savings. The key message is that videoconferencing improves productivity and allows businesses to compete more effectively in today's global economy.
Academy Oost Congres - Steven van BelleghemAcademyOost
油
The document discusses the importance of conversations for businesses. It argues that company culture should guide conversations and promote collaboration both internally with employees and externally with customers. Successful companies focus on maximizing their "unused conversation potential" by improving customer experiences, employee engagement, and collaborative social media strategies. The key is shifting from treating social media as the goal to seeing people as the ultimate medium for conversations.
1to1 Media is a division that provides marketing services including editorial content, speaking engagements, and interactive platforms. The document outlines 1to1 Media's offerings including an award-winning editorial team, proven sponsorship programs, and their focus on contact center strategies, customer experience management, and other topics. It also provides details on their website 1to1media.com, weekly editorial newsletter, and 2013 editorial calendar.
1to1 Media is a division that provides marketing services including editorial content, speaking engagements, and interactive platforms. The document outlines 1to1 Media's offerings including an award-winning editorial team, proven sponsorship programs, and their focus on contact center strategies, customer experience management, and other topics. It also provides details on their website 1to1media.com, weekly email newsletter, and 2013 editorial calendar.
A lot of creative professionals get hung up on the idea that in order to create a business plan, you need to have a lengthy, involved, research heavy, numbers-focused roadmap that list every last detail of what you want to do and how you want to do it.
However, this is UNTRUE. You can create a one-page outline of what you are going to build, with some details on how you think youll build it, and then get moving on making things happen.
4 h communications-toolkit-public_speakingjoy sarkar
油
This document provides tips for overcoming stage nerves when presenting or speaking publicly. It begins by explaining that stage nerves are common and often stem from a lack of practice or opportunities to speak publicly. It then lists several tips for reducing stage nerves, including being well-prepared, speaking about familiar topics you're interested in, identifying anxiety symptoms, practicing chatting with audience members, eating lightly before speaking, avoiding caffeine and alcohol, using deep breathing techniques, and gaining experience through regular public speaking opportunities. The overall message is that stage nerves are normal but can be reduced through preparation and practice speaking in front of others.
The document summarizes key aspects and outcomes of a hackathon event focused on improving organizational adaptability. Over 1700 HR and business leaders participated in the online event. Through collaborative problem solving, they identified the top barriers to adaptability, designed principles of adaptable organizations, and developed "hacks" or solutions to overcome the barriers in real workplaces. The hackathon provided a unique approach to address the challenge of helping companies change as fast as the changing world.
This document provides an executive summary and introduction to TransPromo, a technology that can accelerate time to market for IT and production managers. TransPromo allows for more colorful and direct communications with customers by giving them personalized content tailored to their wants. The roadmap suggests developing a customer-centric strategy using TransPromo to improve engagement and satisfaction.
This document provides an overview of Workday's human capital management capabilities. It highlights Workday's focus on skills management, internal talent mobility through a new marketplace, improving the employee experience, career management tools, and its use of blockchain technology for credentials. Workday aims to provide an integrated HCM suite that helps enterprises accelerate people processes and adapt to changing workforce needs.
This document provides information about Pioneer Communications, a strategic communications consultancy firm. It discusses the firm's experience and services. Pioneer offers a wide range of strategic communications services, including corporate communications strategy, marketing communications, issue management, crisis communications, corporate social responsibility consulting, and creative services such as copywriting, graphic design, and video production. The firm works with clients across various industries and places emphasis on customized solutions.
This document is Lockheed Martin's Code of Ethics and Business Conduct. It provides guidance to employees on ethical standards and compliance with laws and regulations. The Code emphasizes integrity, respecting others, and performing with excellence. It addresses topics like discrimination, conflicts of interest, accurate record keeping, and protecting sensitive information. Employees are responsible for understanding and upholding the standards in the Code. Violations should be reported, and there is no retaliation against employees who report concerns in good faith.
This report summarizes a survey of 231 marketing professionals about inbound and outbound marketing strategies. It finds that:
1) Inbound marketing channels continue to be dramatically lower cost per lead than outbound channels, with a 60% lower cost.
2) Social media and blogs are the fastest growing categories in marketing budgets, up 67% year-over-year.
3) Three out of four inbound marketing channels have lower costs than any outbound channel.
This report summarizes a survey of 231 marketing professionals about inbound and outbound marketing strategies. It finds that:
1) Inbound marketing channels continue to be dramatically lower cost per lead than outbound channels, with inbound strategies costing 60% less.
2) Social media and blogs are the fastest growing categories for lead generation budgets, and are ranked as the lowest cost channels.
3) Businesses are successfully generating real customers through social media and blog marketing.
Conversation Starters geven je een goed 'excuus' om met een klant op prospect in contact te treden.
Berichten over management- en directiewisselingen, belangrijke financi谷le berichten en bijvoorbeeld nieuwe samenwerkingen, partnerships en productlanceringen helpen de ontwikkelingen binnen organisaties en branches bij te houden.
Verenigingen moeten wennen aan het idee dat ze niet meer het alleen recht hebben op kennis, ze zullen een nieuwe toegevoegde waarde moeten zoeken
Leden gaan zelf op zoek, zijn erg goed geworden in het beantwoorden van hun eigen vragen!
Door vercommercialisering van de markt en de enorme groei van het internet is er een nieuwe realiteit ontstaan!
De Informatieprofessional als Content Curator presentatie Ren辿 de Vries Howar...HowardsHome
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Informatieprofessionals hebben kansen op het marketingcommunicatievlak wanneer ze hun focus meer naar buiten richten. Zij hebben daarbij meerdere middelen om de nieuwe rol van Content Curator uit te voeren binnen hun organisatie. In deze presentatie een aantal handvatten voor de nieuwe rol van Informatieprofessional als Content Curator. Waaronder een voorzet voor een competentieprofiel voor de Content Curator
Van denken naar doen in 5 stappen 'De Informatieprofessional als Content Cura...HowardsHome
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Informatieprofessionals hebben kansen op het marketingcommunicatievlak wanneer ze hun focus meer naar buiten richten. Zij hebben daarbij meerdere middelen om de nieuwe rol van Content Curator uit te voeren binnen hun organisatie. In deze presentatie een aantal handvatten voor de nieuwe rol van Informatieprofessional als Content Curator.
Hoe word je een Content Marketing Masterchef?HowardsHome
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Het opzetten van Content Marketing heeft veel overeenkomsten met het presteren in een sterrenkeuken. Constante aandacht voor je klanten, steeds verbeteren van je aanbod op basis van wat je klanten 'lekker' vinden. Deze presentatie schetst de overeenkomsten met behulp van 8P's
Succesvolle Content Marketing in 30 minuten per dagHowardsHome
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Dit is de presentatie van Ren辿 de Vries (@redevries) met hits en tips, om met behulp ban Content Curatie je Content Marketing een stuk eenvoudiger en effectiever te maken. www.magpipe.com
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HowardsHome heeft een scan uitgevoerd onder een aselecte groep van 30 brancheorganisaties uit verschillende sectoren.
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Gaat men online de conversatie aan en op welke punten proberen ze hun publiek te verleiden tot lidmaatschap?
Op 28 maart, tijdens het 'Explore Dynamics' congres lanceerde HowardsHome de integratie van Magipe met Microsoft Dynamics.
Deze presentatie geeft een overzicht van wat Magpipe te bieden heeft voor Marketing, Sales en Support, en de geweldige nieuwe mogelijkheden die de integratie met Microsoft Dynamics biedt.
FinchLine held a media monitoring event on June 10th to introduce their social media monitoring tools and provide training on how to use them. The event included a demonstration of the tools' capabilities as well as a lunch for attendees. More social media monitoring options will be added to FinchLine's platform in the future.
6. Prof. Steven Van Belleghem
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@Steven_insites Steven@insites.eu
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11. You have loads of
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Unused
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Potential !
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35. Conversations from internal stakeholders
Proud Conversation
company company
Boring Adored
company company
Conversations from external stakeholders
36. Conversations from internal stakeholders
Proud Conversation
company company
Boring Adored
company company
Customer experience
Conversations from external stakeholders
38. Conversations from internal stakeholders
Proud Conversation
company company
Culture & news content
Boring Adored
company company
Conversations from external stakeholders
46. Conversations from internal stakeholders
Proud Conversation
. company company
Connections
lead to growth
(McKinsey)
.
Boring Adored
company company
Conversations from external stakeholders