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Social Media and local participation by Birgitte Städe
Birgitte Städe 
Hoeje-Taastrup Municipality, Denmark 
SOCIAL MEDIA AND LOCAL PARTICIPATION 
presentatienaam 2
Strategic goals for communication 
To support openness and dialogue between the municipality 
and the citizens, so the citizens actively participate in the 
development and decisions of the municipality. 
To create a positive awareness of – and understanding of – 
the role, tasks and results of the municipality. Including the 
political priorities. 
To strengthen the citizen service – especially digital self 
service 
presentatienaam 3 
Branding of the municipality. 
To reach young people.
Municipal Elections 
presentatienaam 4 
Importance 
Voter turnout
Municipal Election - before 
presentatienaam 5 
Important information: 
Voter card, postal ballot etc. 
Candidates: See who you can vote for 
”Behind the scenes” 
- involving employees
Election Meeting – live and on Facebook 
Live-streamed on the Facebook-page and website. 
A little more than 1000 citizens have seen the debate. 
Questions on Facebook to the politicians before and 
during the debate 
presentatienaam 6 
Live-updates during the meeting.
Municipal Election – under 
Posts from the polling stations 
Handling issues – answering questions 
Posts about voter turnout during the day 
”Behind the scenes” 
presentatienaam 7
Municipal Election – after 
Results from the polling stations 
Total result 
Who was elected – personal votes 
presentatienaam 8
Result 
Voter turnout raised from 64% to 69%! 
- especially among young people 
Good feedback from the citizens 
Good balance between politicians and administration 
presentatienaam 9
Social Media and local participation by Birgitte Städe

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Social Media and local participation by Birgitte Städe

  • 2. Birgitte Städe Hoeje-Taastrup Municipality, Denmark SOCIAL MEDIA AND LOCAL PARTICIPATION presentatienaam 2
  • 3. Strategic goals for communication To support openness and dialogue between the municipality and the citizens, so the citizens actively participate in the development and decisions of the municipality. To create a positive awareness of – and understanding of – the role, tasks and results of the municipality. Including the political priorities. To strengthen the citizen service – especially digital self service presentatienaam 3 Branding of the municipality. To reach young people.
  • 4. Municipal Elections presentatienaam 4 Importance Voter turnout
  • 5. Municipal Election - before presentatienaam 5 Important information: Voter card, postal ballot etc. Candidates: See who you can vote for ”Behind the scenes” - involving employees
  • 6. Election Meeting – live and on Facebook Live-streamed on the Facebook-page and website. A little more than 1000 citizens have seen the debate. Questions on Facebook to the politicians before and during the debate presentatienaam 6 Live-updates during the meeting.
  • 7. Municipal Election – under Posts from the polling stations Handling issues – answering questions Posts about voter turnout during the day ”Behind the scenes” presentatienaam 7
  • 8. Municipal Election – after Results from the polling stations Total result Who was elected – personal votes presentatienaam 8
  • 9. Result Voter turnout raised from 64% to 69%! - especially among young people Good feedback from the citizens Good balance between politicians and administration presentatienaam 9