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Mobile (052)960-3159 / snries@yahoo.com


   Suzanne/ N. Ries
   Brand Strategist              Passionately promoting entrepreneurial thinking


     AREAS OF EXPERTISE                       International fanatic that is passionate about
                                              bridging great strategy and brilliant creative work to
        Product Development
        Strategic Planning
                                              build robust business lines ranging from Writing
        Branding
                                              Instruments, Cleaning & Breakroom, to Managed
        Project Management                    Services to e-commerce shopping platforms.
        Direct Marketing                      Led several large-scale programs—able to gain executive sponsorship, build
        Customer Satisfaction                 internal support at all levels, and create cross-functional teams from a design
                                              thinking perspective.
        Strategic Alliances
                                              Expert in aligning strategy with organizational goals and interpreting the voice
        Market Research                       of the customer through insights and knowledge management


                        CAREER HIGHLIGHTS
                          In 8 weeks turned around underperforming online“Shop” business through quality, quantity, mix,
                          26% increase in net sales, 50+% increase in units sold.
                          Captured Of?ce Depot’s ?rst Manage Print Service (MPS) customer contract in a $64B category.
                          Recipient of the 2010 Of?ce Depot, Global Innovation Award. A premier award which recognizing
                          associates for innovation beyond marginal improvements in existing product and services that
                          bene?ts the associates, customers, or shareholders. More than 500 Of?ce Depot Associates
                          from around the world were nominated.
                          Identi?ed assortment gaps in private label writing instruments matching national brands—
                          improved private label margins up to 40% over national brand

                        PROFESSIONAL EXPERIENCE
        Livingsocial,   Recruited to invigorate and reorganize a new business line, “Shop” for LivingSocial Middle
        Dubai, UAE,     East- overall merchandising strategy, team, operations, and supply chain; accountable for P&L
   05/2012 – Present    and achievement of strategic business. Four direct reports
                        Delivered and exceeded on performance objectives, successfully instilled strategic vision, and created
General Manager,        an effective blueprint for business growth.
           Shop           Increased Bottom Line Revenue, in 8 weeks and turned around underperforming “Shop” business through quality,
                          quantity, mix. 26% increase in net sales, 50+% increase in units sold.
                          Created New Sales Process, and Motivation Metrics, including sales competition, bonus and remuneration
                          schemes. Ensured the largest online collection and revenue to date.
                          Restructured Buying Team, providing new systems for assessment of performance. Increased headcount

                          Created Full Suite of Processes and Reporting Tools to enable department to run smoothly.
                          Including co managing 3PL RFP for business line, improving customer experience and satisfaction.
                          Created new best practices for POs and delivery to customers. Halved the delivery time to customers.

        Of?ce Depot     Promoted to Strategy & Innovation team to develop Manage Print Serves (MPS) and co-manage
    Delray Beach, FL    cross-functional team for the development and global introduction of new service. P&L responsibility,
     2004 – 05/2012     advertising, sales training, forecasting and management, sales and strategy consultant. Two direct reports.
                          Customer & Relationship Building + Revenue Enhancement
  Senior Manager          relationships with customers power sponsors and developed creative/consultative proposals that tied the MPS
Strategy & Innovation
       (B2B + Online)     Process Optimization
  09/2010 to 05/2012
                          Designated point person for problem solving issues with Strategic Alliances including third party partners, clients,
                          and internal teams. Utilize highly developed multi-tasking and communication skills.
Of?ce Depot
Manager (Multi Channel)        & Breakroom product lines generating more than $500 million in annual revenue. First-ever cross
          12/2008 – 09/2010    channel(retail, B2B, on-line) marketing campaign.
                                  Leadership Achievements Launched effective marketing campaign (both internally and externally)
                                  for Cleaning & Breakroom resulting in 20+Million in company growth Increased revenue of largest

                                  generation opportunities and driving programs for new and existing products
                                    - Operations + Project Management Directed creation of; catalogs, web storefronts, direct mail,
                                      brochures for end users, and sell sheets and training videos for sales force enhancing overall
                                      marketing mix
                                    - Cost Reduction and Avoidance Led pricing strategy implementation that delivered incremental
                                      dollars and minimal volume decline

            Of?ce Depot
        Interim Manager           Process Optimization
          12/2008 – 04/2009       Partnered and Co-directed world class B2B agency, Doremus, to run advertising and marketing
                                  campaigns
                                  Strategic Alliances + Process Optimization Lead weekly furniture task force meetings representing

                                  keeping multiple projects moving toward objectives. Bridged communication between divisions and
                                  across functional areas
           Of?ce Depot         Managed the sales, merchandising, marketing, and advertising functions for full-line writing instruments
        Associate Buyer        and art and teacher product line representing over $250 Million in revenue. Managed full product
(B2B + eCommerce Channel)      lifecycles from concept to shelf
          12/2006 – 12/2008       Spearheaded the Virtual Warehouse program, which introduced over 2000 new items for the
                                  education market—one of the fastest growing Virtual Warehouse program to date at Of?ce Depot
                                  Worked with Private Brand business team leaders identifying opportunities within writing instruments
                                  to improve overall margin mix up to 40%
                                     - Sparked sales growth 5% while maintaining 30-point margins
                                  F
                                  quarter 2008
                                    - 200K sampling impressions created through Package Insert Programs (PIPS)

           Of?ce Depot         Supported the Retail Associate in the management of merchandising, marketing, pricing,
  Assistant Retail Buyer       product development, and sourcing for full line of writing instruments and art and teacher
       (1000+ Retail Stores)
          08/2005 – 12/2006

                               HIGHLIGHTS OF PREVIOUS EXPERIENCE
                                                                                  BTEX Engineering, Delray Beach, FL
                                                                                  (Environmental Engineering Firm)
                               Telephone Account Manager                          Marketing/Product assistant
                               03/2005 – 08/2005
                               ELC Idiomas, Recife, Brazil, S.A.                  Enterprise Rent-A-Car, Alexandria, VA
                               (Language School)                                  (Major Car Rental Company)
                               English Teacher                                    Assistant Manager,
                                                                                  08/2003 – 09/2005


                               EDUCATION & AFFILIATIONS
                               The ohio state university, columbus, ohio, 2002    Language:
                               Bs in business / marketing / transportation        citizenship); working knowledge of spoken spanish
                               and logistics                                      National society of hispanic mba (nshmba)
                               American intercontinental university, london,      Member since 2009
                                                                                  Of?ce Depot: selected & completed Building Managerial
                               and merchandising                                  Excellence (BME), Growing Leadership Excellence (GLE),
                               City of delray beach                               Infomapping Webinar, High Value High Potential
                               Circle on the square committee                     (HVHP) course
                               Member since 2006


                                                             Suzanne N. Ries / Mobile (052)960-3159 / snries@yahoo.com

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Suzanen Ries CV

  • 1. Mobile (052)960-3159 / snries@yahoo.com Suzanne/ N. Ries Brand Strategist Passionately promoting entrepreneurial thinking AREAS OF EXPERTISE International fanatic that is passionate about bridging great strategy and brilliant creative work to Product Development Strategic Planning build robust business lines ranging from Writing Branding Instruments, Cleaning & Breakroom, to Managed Project Management Services to e-commerce shopping platforms. Direct Marketing Led several large-scale programs—able to gain executive sponsorship, build Customer Satisfaction internal support at all levels, and create cross-functional teams from a design thinking perspective. Strategic Alliances Expert in aligning strategy with organizational goals and interpreting the voice Market Research of the customer through insights and knowledge management CAREER HIGHLIGHTS In 8 weeks turned around underperforming online“Shop” business through quality, quantity, mix, 26% increase in net sales, 50+% increase in units sold. Captured Of?ce Depot’s ?rst Manage Print Service (MPS) customer contract in a $64B category. Recipient of the 2010 Of?ce Depot, Global Innovation Award. A premier award which recognizing associates for innovation beyond marginal improvements in existing product and services that bene?ts the associates, customers, or shareholders. More than 500 Of?ce Depot Associates from around the world were nominated. Identi?ed assortment gaps in private label writing instruments matching national brands— improved private label margins up to 40% over national brand PROFESSIONAL EXPERIENCE Livingsocial, Recruited to invigorate and reorganize a new business line, “Shop” for LivingSocial Middle Dubai, UAE, East- overall merchandising strategy, team, operations, and supply chain; accountable for P&L 05/2012 – Present and achievement of strategic business. Four direct reports Delivered and exceeded on performance objectives, successfully instilled strategic vision, and created General Manager, an effective blueprint for business growth. Shop Increased Bottom Line Revenue, in 8 weeks and turned around underperforming “Shop” business through quality, quantity, mix. 26% increase in net sales, 50+% increase in units sold. Created New Sales Process, and Motivation Metrics, including sales competition, bonus and remuneration schemes. Ensured the largest online collection and revenue to date. Restructured Buying Team, providing new systems for assessment of performance. Increased headcount Created Full Suite of Processes and Reporting Tools to enable department to run smoothly. Including co managing 3PL RFP for business line, improving customer experience and satisfaction. Created new best practices for POs and delivery to customers. Halved the delivery time to customers. Of?ce Depot Promoted to Strategy & Innovation team to develop Manage Print Serves (MPS) and co-manage Delray Beach, FL cross-functional team for the development and global introduction of new service. P&L responsibility, 2004 – 05/2012 advertising, sales training, forecasting and management, sales and strategy consultant. Two direct reports. Customer & Relationship Building + Revenue Enhancement Senior Manager relationships with customers power sponsors and developed creative/consultative proposals that tied the MPS Strategy & Innovation (B2B + Online) Process Optimization 09/2010 to 05/2012 Designated point person for problem solving issues with Strategic Alliances including third party partners, clients, and internal teams. Utilize highly developed multi-tasking and communication skills.
  • 2. Of?ce Depot Manager (Multi Channel) & Breakroom product lines generating more than $500 million in annual revenue. First-ever cross 12/2008 – 09/2010 channel(retail, B2B, on-line) marketing campaign. Leadership Achievements Launched effective marketing campaign (both internally and externally) for Cleaning & Breakroom resulting in 20+Million in company growth Increased revenue of largest generation opportunities and driving programs for new and existing products - Operations + Project Management Directed creation of; catalogs, web storefronts, direct mail, brochures for end users, and sell sheets and training videos for sales force enhancing overall marketing mix - Cost Reduction and Avoidance Led pricing strategy implementation that delivered incremental dollars and minimal volume decline Of?ce Depot Interim Manager Process Optimization 12/2008 – 04/2009 Partnered and Co-directed world class B2B agency, Doremus, to run advertising and marketing campaigns Strategic Alliances + Process Optimization Lead weekly furniture task force meetings representing keeping multiple projects moving toward objectives. Bridged communication between divisions and across functional areas Of?ce Depot Managed the sales, merchandising, marketing, and advertising functions for full-line writing instruments Associate Buyer and art and teacher product line representing over $250 Million in revenue. Managed full product (B2B + eCommerce Channel) lifecycles from concept to shelf 12/2006 – 12/2008 Spearheaded the Virtual Warehouse program, which introduced over 2000 new items for the education market—one of the fastest growing Virtual Warehouse program to date at Of?ce Depot Worked with Private Brand business team leaders identifying opportunities within writing instruments to improve overall margin mix up to 40% - Sparked sales growth 5% while maintaining 30-point margins F quarter 2008 - 200K sampling impressions created through Package Insert Programs (PIPS) Of?ce Depot Supported the Retail Associate in the management of merchandising, marketing, pricing, Assistant Retail Buyer product development, and sourcing for full line of writing instruments and art and teacher (1000+ Retail Stores) 08/2005 – 12/2006 HIGHLIGHTS OF PREVIOUS EXPERIENCE BTEX Engineering, Delray Beach, FL (Environmental Engineering Firm) Telephone Account Manager Marketing/Product assistant 03/2005 – 08/2005 ELC Idiomas, Recife, Brazil, S.A. Enterprise Rent-A-Car, Alexandria, VA (Language School) (Major Car Rental Company) English Teacher Assistant Manager, 08/2003 – 09/2005 EDUCATION & AFFILIATIONS The ohio state university, columbus, ohio, 2002 Language: Bs in business / marketing / transportation citizenship); working knowledge of spoken spanish and logistics National society of hispanic mba (nshmba) American intercontinental university, london, Member since 2009 Of?ce Depot: selected & completed Building Managerial and merchandising Excellence (BME), Growing Leadership Excellence (GLE), City of delray beach Infomapping Webinar, High Value High Potential Circle on the square committee (HVHP) course Member since 2006 Suzanne N. Ries / Mobile (052)960-3159 / snries@yahoo.com