[Vietnam mobile Day 2013] - Lessons learn from top mobile app in vietnam

May 20, 2013Download as PPTX, PDF5 likes1,534 views

AiTi Education

Di?n gi?: Tr?n Vinh Quang ??n v?: C?ng ty c? ph?n Appota

Lessons learn from top mobile
application in Vietnam
Most outstanding points

Introduction
? Tr?n Vinh Quang (aka QuangRock)
? 8 n?m kinh nghi?m trong l?nh v?c mobile ? VN
? Sale/Marketing/Business Development/Management
? COO Appota
? C?ng ty
? Thành l?p tháng 12 n?m 2011, DN ?o?t gi?i “??t phá nh?t” trong FI network 2012
? Deliver Mobile Content (ph?n ph?i n?i dung s? di ??ng)
? N?n t?ng ph?n ph?i n?i dung Smartphone l?n nh?t Vi?t Nam
? H? th?ng h? tr? developer toàn di?n: SDK, Payment, CMS, Ads…
? T?p ng??i dùng smartphone l?n nh?t VN: h?n 7.6M (iOS: 4.8M, 2.7M Android)
? ?ang h?p tác v?i hàng nghìn developers và ph?n ph?i 2000+ ?ng d?ng/game
? H?n 200 ?ng d?ng ??t doanh thu l?n h?n 200tr

N?i dung chia s?
? Th?ng tin th? tr??ng
? M?t s? h?c h?i t? nh?ng ?ng d?ng
mobile made-in-Vi?t Nam thành c?ng
? H?i ?áp
? Liên h?

3
(*) Vietnam VAS 2013 Market size (est): ~ 15 ngàn t? ??ng
Th?ng tin th? tr??ng

4
(*) T?ng s? game/app c?a VN: > 15k app/game ?? publish cho iOS, Android, WP
FROM 2008
Th?ng tin th? tr??ng

4
LESSON LEARN
Simple
? Làm app ph?c v? ?úng 1 nhu c?u c? b?n
? Branding (n?u team b?n có làm outsourcing
thì vi?c có 1 ?ng d?ng ??ng TOP là minh
ch?ng r? nh?t v? n?ng l?c)
Hoàn h?o
cho 1 nhu
c?u ??n
gi?n

4
LESSON LEARN
Focus
? Làm 1 app/game và chau chu?t t?t nh?t
? Game ?n theo nh?n v?t n?i ti?ng
? Ph?n khúc khách hàng t?t (Kid, Game)
Over 5M
Download
up to now

4
LESSON LEARN
Right
time
? ?úng lúc (ch?a có cái app pro nào c?)
? ?áp ?ng t?m l? ng??i dùng, t?p khách hàng
? Pricing model h?p l?: $4.99, $3.99. $0.99
?t nh?t
25k pay
to
download

4
LESSON LEARN
Follow
event
? T?t: kh?ng ai ti?c 15k VN?
? Vui và có th? mang ni?m vui cho ng??i khác
? Model thu ti?n t?t: IAP (in-app purchase)
?t nh?t
100k t?i
Doanh
thu l?n
h?n 500
tri?u

4
LESSON LEARN
Classic
? Gameplay & hình ?nh quen thu?c (thi?t k?)
? Lu?t ch?i ??n gi?n và kh?ng t?n th?i gian
? FUN & JOY
B?n tàu by Twin Dragons & Gold Miner Ultimate by Afoli

4
LESSON LEARN
Niche
market
? ?t ??i th? c?nh tranh
? Ph?n khúc nh? nh?ng nhu c?u r?t l?n
(kh?ng b? m? nào ti?c con 10k ?? mua Video
??u)
Trial & buy full or unlock full

4
LESSON
Consistent
? ?ào s?u và làm t?t nh?t: USER EXPERIENCE
? S?n ph?m là ?u tiên s? m?t
? Kiên ??nh, ch?a có ti?n s?m thì s? có nhi?u
ti?n v? sau (??ng user làm gì ch? ???c)

4
T?NG K?T
? ? t??ng KH?NG quan tr?ng, quan tr?ng là MAKE IT HAPPEN
? ??ng làm s?n ph?m b?n thích. H?y làm s?n ph?m user thích
? Content is the KING, user is the QUEEN (h?y ??i x? v?i user nh?
là n? hoàng: n?ng niu, s?n sóc, ch?m bón…)
? C? g?ng làm ?a n?n t?ng và maximize c? h?i c?a mình
? Ch?n m?t ph?n khúc khách hàng & t?p trung làm s?n ph?m t?t
nh?t ph?c v? h? (l?u ? v? y?u t? th?i ?i?m)
? Ch?u khó l?ng nghe và ti?p thu (??ng ngh? mình NGON)
? Làm s?n ph?m mà b?n mu?n tr? ti?n
? ??ng phung phí c? h?i và ngu?n l?c, c? h?i kh?ng có nhi?u

Over 8M millions smartphone
users is waiting for your
products
Email: biz@appota.com
PLEASE CONTACT US!
THANK YOU
11

Vietnam Mobile Market Report 2015: Recap of Vietnam mobile market in 2015 in numbers and figures. Insights and guide to distributing Online Mobile Games, Apps in Vietnam. After the time of collecting, evaluating and synthetizing information from reliable resources, Appota has finished the Vietnam Mobile Market report 2015. The purpose of this report is giving an overview of the domestic and foreign markets as well as sharing the business activities to readers interested in mobile market.

Vietnam Mobile Report Q3 2016Appota Group

This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.

Vietnamese Consumers Insight 2016 Canada-Vietnam Entrepreneurs

This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.

Vietnam internet user’s behavior 2016Moore Corporation

For over 8 years developing, Moore Corp has handled many case studies in Digital Market and got great experiences in consulting as well as developing Digital Advertising Campaign on multi-media channels such as Google ads, Facebook ads, Email Marketing, Ad network, Booking banner, PR booking. Besides, Moore Corp is a pioneer in leveraging Ads optimization technologies such as Aquisio, Criteo, Marketia and other DSP, SSP systems to optimize campaign effectiveness. Moore advantages are use of technology and insightful understanding in clients and industries to make stratergy, plan and optimize campaign of our partner. Moreover, to follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series in Digital Activities Report and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community. From 2015, Moore is positioning as Digital Marketing Agency focus on Performance Based Ads, which aims to being the Leading Performance Based Agency in Vietnam.

App one piaggioKi?u Tr?n

ViettrackKi?u Tr?n

App one mobile marketing by mobile appKi?u Tr?n

VIVAS Profile_ENGOrange Creative

VIVAS Co., Ltd. is a member company of VNPT Technology that provides innovation value-added services in Vietnam. It has a charter capital of 10 million USD and focuses on digital content, telecommunications, information technology, and other services. VIVAS has established partnerships and invested in projects such as developing Vietnam's first LTE network and becoming a major WiFi operator in Vietnam. It offers a variety of products and services including multimedia content, social networks, mobile finance, IP contact centers, and mobile marketing to enterprise customers, VNPT end users, and consumers.

In for vasSai Kiran

The document discusses intelligent networks and value-added services (VAS) for mobile networks. It describes intelligent networks and advanced intelligent networks, and how they separate core intelligence and databases from switching elements. It then covers various VAS solutions and services, including commerce, content delivery, quality assurance, and location-based services. Finally, it discusses standards like CAMEL and SIGTRAN that enable VAS on mobile networks through intelligent network capabilities.

Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.

MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales* Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry. Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix. *Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809

Sms &mmsNaveen Sihag

SMS allows for basic text messaging between mobile devices using spare bandwidth on cellular networks. MMS evolved to allow for richer multimedia messaging, utilizing GPRS networks to transfer images, video and other media between compatible devices. Key infrastructure for SMS includes SMSC servers, while MMS requires additional MMSE servers like MMSC, MSS Relay and HLR to store and deliver more data-heavy messages across networks.

Sms, Mms & Short Codesfightingmonk

SMS & MMS TechnologiesArun Shukla

MMS Marketing for Mobile Network OperatorsDavid J Langevin

This document discusses how a company helps wireless carriers communicate with their customers through multimedia messaging. The company provides carriers the infrastructure to send personalized rich media messages at scale. This engagement channel increases customer engagement, improves customer service, and drives customer loyalty. The company's cloud-based solution allows carriers to design and send messages reliably without expensive hardware.

Mobile Message Delivery: SMS and MMS_Michael HanleySara Quinn

MMS Introductionmamahow

MMS presentationmodernmichelle

MMS stands for multimedia messaging service, which allows users to send multimedia content like images, videos, and audio through mobile phones beyond the 160 character limit of SMS. MMS supports text, images, audio, and video files in common formats. While there is no message size limit, higher quality multimedia requires a 3G network connection. MMS is commonly used privately to share photos and media with friends and families, but can also be used publicly for advertising or distributing educational resources to students. Businesses can leverage MMS to communicate with subscribers, customers, and clients.

Mobile ComputingJAINIK PATEL

The document discusses Multimedia Messaging Service (MMS), including: - An overview of MMS, how it allows sending multimedia such as pictures, video and audio between phones/computers. - The architecture of MMS messaging, including elements like the MMS terminal, proxy relay, server and how messages are routed between them. - Specifications for MMS set by 3GPP and WAP. Formats for MMS messages including headers and use of SMIL for multimedia presentation. - Issues like how MMS interacts with legacy systems like SMS, email, differences compared to SMS, and views that MMS may become more popular as prices decrease.

Introduction to SMS, MMS, Modems & Gatewaystawi123

The document discusses SMS, SIM cards, and mobile application development. It describes how SIM cards securely store subscriber identity and authentication information. SIM cards have evolved from simple smart cards into programmable platforms that can host applications. Applications are accessed via APIs and can interface with the mobile device and network through proactive commands or event downloads. The document also outlines the standards for SMS messaging formats and character limits based on the encoding alphabet used.

Mobile Vas strategy 2015 and latersandeep sonkusale

Mobile Messaging - Part 5 - Mms Arch And TransactionsGwena?l Le Bodic

SMS Presentationdianechanmp

This document summarizes a survey of 30 sixth form students in Brunei on their attitudes towards SMS. The survey found that both male and female students have similar views on SMS - they see it as expensive but still affordable. Students prefer to use SMS when abroad and find that SMS does not significantly affect their study performance or receipt of exam results via SMS. While SMS usage is not banned, increased SMS use was found when voice calls were prohibited. The conclusion is that SMS remains a useful communication tool for students and does not negatively impact their language performance.

Mobilemonday.vn adflexQuang Anh Le

[Mobile Monday T7] - M? hình ki?m ti?n b?n v?ng trên mobile AiTi Education

Mobile Monday 07/2013: M? hình ki?m ti?n b?n v?ngGameLandVN

Bu?i nói chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x ...AIT-JSC

More Related Content

Viewers also liked (18)

App one piaggioKi?u Tr?n

ViettrackKi?u Tr?n

App one mobile marketing by mobile appKi?u Tr?n

VIVAS Profile_ENGOrange Creative

In for vasSai Kiran

Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.

Sms &mmsNaveen Sihag

Sms, Mms & Short Codesfightingmonk

SMS & MMS TechnologiesArun Shukla

MMS Marketing for Mobile Network OperatorsDavid J Langevin

Mobile Message Delivery: SMS and MMS_Michael HanleySara Quinn

MMS Introductionmamahow

MMS presentationmodernmichelle

Mobile ComputingJAINIK PATEL

Introduction to SMS, MMS, Modems & Gatewaystawi123

Mobile Vas strategy 2015 and latersandeep sonkusale

Mobile Messaging - Part 5 - Mms Arch And TransactionsGwena?l Le Bodic

SMS Presentationdianechanmp

App one piaggioKi?u Tr?n

ViettrackKi?u Tr?n

App one mobile marketing by mobile appKi?u Tr?n

VIVAS Profile_ENGOrange Creative

In for vasSai Kiran

Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.

Sms &mmsNaveen Sihag

Sms, Mms & Short Codesfightingmonk

SMS & MMS TechnologiesArun Shukla

MMS Marketing for Mobile Network OperatorsDavid J Langevin

Mobile Message Delivery: SMS and MMS_Michael HanleySara Quinn

MMS Introductionmamahow

MMS presentationmodernmichelle

Mobile ComputingJAINIK PATEL

Introduction to SMS, MMS, Modems & Gatewaystawi123

Mobile Vas strategy 2015 and latersandeep sonkusale

Mobile Messaging - Part 5 - Mms Arch And TransactionsGwena?l Le Bodic

SMS Presentationdianechanmp

Similar to [Vietnam mobile Day 2013] - Lessons learn from top mobile app in vietnam (20)

Mobilemonday.vn adflexQuang Anh Le

[Mobile Monday T7] - M? hình ki?m ti?n b?n v?ng trên mobile AiTi Education

Mobile Monday 07/2013: M? hình ki?m ti?n b?n v?ngGameLandVN

Bu?i nói chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x ...AIT-JSC

Tamtay Mobile Application - Hoang Nam UXDNam Lee

X?y d?ng ph?n m?m trên window Phonentanh80

Profile masscom Vietnam

l?p trình di ??ngtruong le hung

Vtc academy brochure-androidLe Chuong

Marketing Mobile App (Ti?ng Vi?t)Appota Group

[Vietnam Mobile Day 2013] - 5 chi?n l??c marketing app cho nhà phát tri?n nh?AiTi Education

Ph?n Tích Chi?n L??c C?nh Tranh C?a M?t C?ng Ty Trong Ngành C?ng Nghi?p Ph?i ...luanvantrust

MobileDay 2013 Hanoi: Marketing mobile appQuang Tran Vinh

Gi?i thi?u adlatte (ti?ng vi?t)Nguyen Amy

Gioi thieu san phamtienchuanh

D?ch v? giúp vi?c nhà theo gi? chuyên nghi?pThe Trip

D?ch v? giúp vi?c nhà theo gi? chuyên nghi?p Nh?ng b?n có th? làm gì khác ?? khuy?n khích chia s? n?u con nh? c?a b?n kh?ng thích cho ng??i khác ch?i v?i ?? ch?i c?a h? ho?c th? m?t s? ?? ?n nh? c?a h?? Chia s? s? d? và kh?ng chia s? Cách t?t nh?t ?? giúp bé nh? c?a b?n có ? t??ng chia s? ?? ch?i c?a mình là ch?n m?t s? ?? chia s? và m?t s? ?? gi?u trong m?t ngày ch?i. Kh?ng sao ?? b? ?i m?t con g?u b?ng yêu thích trong khi m?t ng??i b?n ?ang ??n th?m. Hollie Homer, ch? nh?n c?a Blog Ho?t ??ng Tr? em và là tác gi? c?a cu?n sách "101 ho?t ??ng dành cho tr? em" nói: "Tr??c khi có ai ?ó ??n, t?i ?? h?i các con t?i n?u có ?i?u gì ?ó mà chúng kh?ng mu?n chia s?. khu?t m?t." ?i?u này s? giúp t?m trí con b?n tho?i mái, bi?t r?ng s? s? h?u ???c ?ánh giá cao c?a chúng là an toàn và ?úng ??n. Homer nói r?ng nh?ng ??a tr? c?a c? ?? h?c ???c r?ng m?i th? khác là trò ch?i c?ng b?ng ?? chia s?. Ti?n s? Laura Markham, tác gi? c?a "Ph? huynh bình yên, Nh?ng ??a tr? h?nh phúc" và là ng??i t?o ra Aha! Nu?i d?y con , ??ng ?. C? nói r?ng vi?c ép tr? t?p ?i chia s? ?? ch?i c?a chúng kh?ng cho phép chúng tham gia ch?i ??y ??, ?ó là ?i?u tr? em th?c s? c?n - vì v?y, cho phép chúng gi? m?t s? th? cho riêng mình là m?t cách t?t ?? thúc ??y chia s? các v?t ph?m khác. https://giupviectheogio.com/giup-viec-theo-gio.html

Sinh viên CNTT làm gì trong 5 n?m t?iTechMaster Vietnam

Noichuyenvoisinhvienbachkhoa 120328052043-phpapp02Thiên ??c

[Qu?n tr? h? th?ng Marketing Tích H?p - IMC] L?p k? ho?ch IMC cho Sony ExperiaVu Huy

Th??ng m?i ?i?n t? - Launch - 14/08/2011Binh Hai

Mobilemonday.vn adflexQuang Anh Le

[Mobile Monday T7] - M? hình ki?m ti?n b?n v?ng trên mobile AiTi Education

Mobile Monday 07/2013: M? hình ki?m ti?n b?n v?ngGameLandVN

Bu?i nói chuy?n c?a CEO AppAnnie, Th? tr??ng APP c?a th? gi?i - Native App x ...AIT-JSC

Tamtay Mobile Application - Hoang Nam UXDNam Lee

X?y d?ng ph?n m?m trên window Phonentanh80

Profile masscom Vietnam

l?p trình di ??ngtruong le hung

Vtc academy brochure-androidLe Chuong

Marketing Mobile App (Ti?ng Vi?t)Appota Group

[Vietnam Mobile Day 2013] - 5 chi?n l??c marketing app cho nhà phát tri?n nh?AiTi Education

Ph?n Tích Chi?n L??c C?nh Tranh C?a M?t C?ng Ty Trong Ngành C?ng Nghi?p Ph?i ...luanvantrust

MobileDay 2013 Hanoi: Marketing mobile appQuang Tran Vinh

Gi?i thi?u adlatte (ti?ng vi?t)Nguyen Amy

Gioi thieu san phamtienchuanh

D?ch v? giúp vi?c nhà theo gi? chuyên nghi?pThe Trip

Sinh viên CNTT làm gì trong 5 n?m t?iTechMaster Vietnam

Noichuyenvoisinhvienbachkhoa 120328052043-phpapp02Thiên ??c

[Qu?n tr? h? th?ng Marketing Tích H?p - IMC] L?p k? ho?ch IMC cho Sony ExperiaVu Huy

Th??ng m?i ?i?n t? - Launch - 14/08/2011Binh Hai

More from AiTi Education (20)

AiTi Education ProfileAiTi Education

AiTi Education Software Testing Session 03AiTi Education

The document discusses static testing techniques, which involve analyzing code or documents without executing them. It describes different types of reviews, including informal reviews, technical reviews, decision-making reviews, walkthroughs, and inspections. Inspections are the most formal type of review and involve individual checking, a review meeting, and follow-up. Static analysis techniques like data flow analysis and control flow analysis can find faults by checking for violations of standards and things that may be faults, without executing the code. These techniques help find issues early in the development process.

AiTi Education Software Testing Session 02 bAiTi Education

This document discusses various types of software testing conducted at different stages of the development lifecycle. It covers component testing, integration testing in small and large components, system testing which includes functional and non-functional testing, acceptance testing, and maintenance testing. Different integration strategies like big bang, incremental, top-down, bottom-up and minimum capability are described. The document provides details on various non-functional tests including performance, security, usability, configuration and others. It emphasizes the importance of user involvement in acceptance testing to validate the system.

AiTi Education Software Testing Session 02 aAiTi Education

The document discusses various stages of testing in the software development lifecycle according to the V-model. It describes component testing as the lowest level of testing done in isolation on individual software modules. An overview of the component testing process is provided, including planning, specification, execution, recording, and completion checking stages. Black box and white box test design techniques for specifying test cases at the component level are also outlined.

AiTi Education Software Testing Session 01 bAiTi Education

This document discusses key fundamentals of software testing. It explains why testing is necessary to build confidence and find faults. It covers the testing process, including re-testing fixes and regression testing to check for unintended effects of changes. The document stresses predicting expected results in advance and prioritizing tests to focus on the most important and riskiest areas given time constraints. Independence in testing and managing relationships with developers is also addressed.

AiTi Education Software Testing Session 01 aAiTi Education

Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education

[Vietnam Mobile Day 2014] T?ng doanh thu qu?ng cáo cho mobile site và ?ng d?n...AiTi Education

[Vietnam Mobile Day 2014] Mobile money - Xu h??ng thanh toán nh? trên mobile ...AiTi Education

[Vietnam Mobile Day 2014] Mobile k?t n?i th? gi?i s? và th? gi?i th?c và vai ...AiTi Education

This document discusses how mobile bridges the digital and physical world and the role brands can play. It provides statistics about smartphone usage in Southeast Asia, such as Malaysians spending 4 hours per day on their smartphones on average and Southeast Asian users downloading an average of 11 apps per month. The document also discusses opportunities for brands in Asia, the role brands can play in mobile, and details about the Mobile Marketing Association which promotes the mobile marketing industry worldwide.

[Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marke...AiTi Education

This document describes a Social Wifi system that allows businesses to offer free WiFi to customers in exchange for marketing interactions. The system connects users to public WiFi, displays brand messages and ads, and encourages users to share the messages on social media. It collects user data to help brands improve targeted promotional campaigns. A variety of business types use Social Wifi to engage customers in a fun, non-intrusive way while gaining valuable marketing insights.

[Vietnam Mobile Day 2014] Cá nh?n hóa và xác ??nh Khách hàng m?c tiêu trong q...AiTi Education

[Vietnam Mobile Day 2014] Chi?n l??c thu hút ng??i dùng cho ?ng d?ng t?i th? ...AiTi Education

Mr. Quoc Nguyen of Gmark Corporation presented a user acquisition strategy for mobile apps in Vietnam. The presentation outlined Gmark's overview, key marketing channels such as Facebook and Google Adwords, important metrics like click-through and conversion rates, effective measurement tools like Google Analytics and Appsflyer, and an effective user acquisition model targeting 100,000 daily active users. The model recommends quickly gaining downloads, sharpening the app and campaign, building user retention strategies, and monitoring key performance indicators.

[Vietnam Mobile Day 2014] Thanh toán mobile, hi?n t?i và xu h??ng- Nguy?n Chi...AiTi Education

[Vietnam Mobile Day 2014] Thanh toán b?ng th? ng?n hàng trên mobile ch?a bao ...AiTi Education

[Vietnam Mobile Day 2014] How to build a mobile store app in 5 minutes - Ng...AiTi Education

[Vietnam Mobile Day 2014] Touch the future of the web - Nguy?n Vi?t Anh - Cou...AiTi Education

The document discusses how the web is reinventing itself as the browser becomes less important. It notes that 25 years after the first website, apps now dominate mobile experiences over the mobile web. New technologies like streaming content and invisible technology are shaping the future of the web. The document advocates that companies embrace new web technologies and recognize that employees are consumers in a world where personal devices are increasingly used for work.

[Vietnam Mobile Day 2014] Xu h??ng trong Mobile Learning, 2014 - Nguy?n Thàn...AiTi Education

[Vietnam Mobile Day 2014] Toàn c?nh th? tr??ng game smartphone Vi?t Nam 2013....AiTi Education