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Web Dogma presentation - "Killer content or content that kills"
- 1. The Web Dogma 10 basic rules for web communications and when to break them Eric Reiss IA Summit 15 April 2010 Warsaw, Poland
- 2. Gus the cat
- 5. User Centered Design Innovate > > Users ch De ear sig s n Re >
- 6. User Driven Design Innovate > > Users ch De ear sig s n Re >
- 7. best prac揃tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
- 8. 庄稼揃稼看揃厩温揃岳庄看稼 noun 1 : the introduction of something new 2 : a new idea, method, or device
- 9. Three bad reasons to innovate To differentiate your product To be different To satisfy your ego
- 13. Experiment
- 14. Invention
- 15. Invention
- 17. Invention
- 18. Invention
- 19. There is only one reason to innovate to solve a problem!
- 20. Innovation Lifecycle Best practice Innovation Fashion Best practice Progress Innovation Habit Invention Old-fashioned Time
- 21. best practice vs. innovation
- 22. 糸看乙揃馨温 noun 1 : a tenent or code of tenents 2 : a doctrine or body of doctrines formally proclaimed by a church
- 24. What the experts say... Links should be blue and underlined Flash is 98% bad Text should be no more than 10 lines
- 25. People Technologies Processes
- 26. The concept Create a set of best practices that transcend both technology and fashion
- 35. 1. Wszystko, thatistnieje only to 1. Anything co exists jedynie satisfy the internal politics w celu zaspokojenia wewntrznej of the site owner must be polityki waciciela firmy eliminated. musi zosta wyeliminowane.
- 55. SE
- 57. 2. Wszystko, thatistnieje only to 1. Anything co exists jedynie w celu zaspokojenia the satisfy the ego of dumy designer must be eliminated. projektanta musi zosta wyeliminowane.
- 61. 3. Wszystko, thatjest irrelevant w 1. Anything co is nieistotne kontekcie strony musi the page within the context of zosta must be eliminated. wyeliminowane.
- 66. 4. Ka甜da funkcja lub technika, 1. Any feature or technique that reduces the visitors ability kt坦ra zmniejsza zdolno to navigate freely must be odwiedzajcych do swobodnego eliminated. poruszania si musi ulec zmianie bd添 zosta wyeliminowana.
- 70. 5. Wszelkie interaktywne obiekty, 1. Any interactive object that forces the visitor to guess kt坦re zmuszaj u甜ytkownika do its meaning must be odgadnicia ich funkcji lub eliminated. znaczenia musz ulec zmianie bd添 zosta wyeliminowane.
- 75. 6. 纏adne oprogramowanie, z the 1. No software, apart from browser itself, must be wyjtkiem samej przegldarki, required to get the site to nie powinno by wymagane by work correctly. strona funkcjonowaa poprawnie.
- 79. 7. Tre musi by na pierwszym 1. Content must be readable first, printable second, miejscu: czytelna, na drugim: downloadable third. mo甜liwa do wydrukowania, na trzecim: mo甜liwa do pobrania.
- 83. 8. U甜yteczno nie never by nigdy 1. Usability must mo甜e be sacrificed for the sake of a powicona dla zasad style guide. projektowania.
- 91. 9. 纏aden u甜ytkownik be forced by 1. No visitor must nie mo甜e to register or surrender zmuszany do rejestracji lub podawania data unless the site personal danych osobowych, chyba 甜e waciciel provide a owner is unable to witryny nie jest or stanie wiadczy service w complete a usugi lub zakoczy it. transaction without transakcji bez tych danych.
- 103. 10. Prdzej zr坦b co otwarcie 1. Break any of these rules barbarzyskiego anything sooner than do ni甜 spr坦buj outright barbarous! zama, kt坦r z tych regu.
- 104. George Orwell Author: Animal Farm, 1984
- 106. If we do not demand better websites, we will never get them. Dont just prevent bad things from happening, you can make wonderful things happen.
- 107. Dziynkuja!
- 108. Eric Reiss can (usually) be found at: The FatDUX Group ApS Strand淡re 15 2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss info@fatdux.com www.fatdux.com