SEM PRO confernce Kiev 2015 Content Marketing + SEO - Cezary LechCezary Lech
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This document discusses content marketing and its relationship to SEO. It notes that people spend only 5% of their time on search engines but 47% on news and content websites. Content marketing is described as the new SEO, as the main goal of internet marketing is to drive traffic. A case study is presented on using content like blogs, videos and forums along with ads to promote a brand and generate trends and demands that lead to growth in areas like followers, email lists and traffic. Links and SEO are still important for content marketing goals.
This document provides guidance on targeting bloggers for public relations efforts. It discusses different types of bloggers, including those focused on specific industries or categories. It then lists eight commandments for pitching bloggers, such as commenting on their blogs first before pitching, getting contact details correct, showing knowledge of the blogger's interests, being persistent but not stalking, and tracking how bloggers promote shared stories on social media. The overall recommendations are to engage with bloggers authentically and respect their preferences for how they like to receive information.
This document provides guidance on targeting bloggers for public relations efforts. It discusses different types of bloggers, including those focused on specific industries or categories. It then lists eight commandments for pitching bloggers, such as commenting on their blogs first before pitching, getting contact details correct, showing knowledge of the blogger's interests, being persistent but not stalking, and tracking how bloggers promote shared stories on social media. The overall recommendations are to engage with bloggers authentically and respect their preferences for how they like to receive information.
This document discusses the history of vodka and evolution of vodka cocktails. It provides details on the first uses of distilled alcohol and how vodka emerged in Europe. Key vodka cocktails introduced over time are outlined, from early drinks in the 1900s like the Russian Cocktail and Buckwheat Mary to modern classics like the Espresso Martini, Cosmopolitan, and Kyiv Mule. Various signature cocktails featuring Nemiroff vodkas are also presented.