Interneta aptauja (Internet Survey)
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I kursa socilo庁ijas bakalaura studentiem, LU SZF.
![Tr笛kumi, 2
Ierobe転otas izlases jeb iedz朝votju aptvrums
(coverage), jo:
a) ne visiem ir tehnika, pieeja... pie interneta (no visiem Latvijas
iedz朝votjiem interneta lietotju ir ap 70% [2011.g.
http://www.lia.lv/statistika/])
b) be visi mk... e-zin邸anas (e-prat朝ba) un pieredze, lai vartu
b笛t par respondentu (joprojm samr liel sabiedr朝bas
neuztic朝ba e-lietm [ar朝 spama problma])
Anonimitte
...nav iespjama piln朝ga (aptaujas veicjs var saemt IP
adresi u.c. datus)](https://image.slidesharecdn.com/2013-03-03-internetaaptaujasmetode2013janisdaugavietislu-130313155419-phpapp01/85/Interneta-aptauja-Internet-Survey-12-320.jpg)
![Potencilie riski un ikdienas gr笛t朝bas
Respondentu motivcija
...m庁ina rad朝t, maksjot respondentiem vai piesolot balvas loterijas
veid (u.c. citi stimuli [jauks reklmas video ;)])
Tehnika
fonti (piem., diaktrisks z朝mes, kiri勅ica), kompji (jauda,
programmat笛ra), ekrnu lielumi, skaas, krsas...
Datu nopl笛de
nozag邸ana, uzhako邸ana, sagroz朝邸ana (e-vl邸anu piemrs)
Profesionli respondenti (nemain朝gi pane勅i)](https://image.slidesharecdn.com/2013-03-03-internetaaptaujasmetode2013janisdaugavietislu-130313155419-phpapp01/85/Interneta-aptauja-Internet-Survey-13-320.jpg)
![Avoti
Bickman L, Rog DJ, editors. Handbook of applied social research methods. The SAGE handbook of
applied social research methods; 2009.
Dillman DA. Mail and internet surveys: The tailored design method [Internets]. John Wiley & Sons;
2007
Sue VM, Ritter LA. Conducting online surveys. Sage Publications, Incorporated; 2007.
AAPOR. Standard Definitions - Final Dispositions of Case Codes and Outcome Rates for Surveys
[Internets]. 2011 [citts 2013. gada 24. februr朝].
Survey Sampling International (SSI) Glossary of Research and Sampling Terms For Internet,
Telephone and Mail Surveys
Globlo 'pane勅u' paraugi:](https://image.slidesharecdn.com/2013-03-03-internetaaptaujasmetode2013janisdaugavietislu-130313155419-phpapp01/85/Interneta-aptauja-Internet-Survey-24-320.jpg)
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Interneta aptauja (Internet Survey)
- 1. Interneta aptauja (Internet Survey) Lektors Ma.soc. Jnis Daugavietis Kurs 'Kvantitat朝vs sociolo庁isko pt朝jumu' metodes (lasa prof. Aivars Tabuns) 2013.gada 26.marts LU SZF sociolo庁ijas bakalaura I kursam
- 2. Citi nosaukumi Interneta (online) aptauja; tie邸saistes aptauja - online (or web) survey; online questionnaires; Internet/Intranet (Web Page) Survey web aptauja; weblapu aptauja - Web Survey HTML aptauja e-aptauja - electronic survey CAWI - computer-assisted web interview
- 3. internet online HTML web e
- 4. 悪鉛温壊庄韓庄一偵界庄逮温 (citu aptauju vid笛) Pa邸aizpildmo anketu aptauju paveids (Self-Administered Survey) ...ts nos笛t朝邸ana respondentam (aicinjums aizpild朝t), aizpild朝邸ana un aizpild朝ts anketas nos笛t朝邸ana atpaka勅 notiek nekltien jeb virtuli, izmantojot internetu. Uzreiz pc anketas aizpild朝邸anas dati pa internetu tiek nos笛t朝ti aptaujas veicjam un automtiski pievienojas kop朝gajai datu bzei.
- 5. E-aptaujas ikdien www lapu (piem., Ned勅as hits) E-veikalu anketas (piem., http://www.ebay.com) Studentu, skolnu, darbavietu, instit笛ciju... (piem., studentes; LU Bibliotkas aptauja, dz朝vesvietas deklar邸ana) Iznorsto邸s mrketinga aptaujas (piem., apmekljot
- 6. 暢sa moderno aptauju vsture (tehnikas&tehnolo庁ijas) L朝dz 70-iem domin tie邸s intervijas (face-to-face) vlk pievienojas telefonaptaujas kop邸 70-to beigm populras ar朝 pasta aptaujas ... kop邸 80/90-iem klasisks aptaujas atvieglo modernie datori (elektroniskas datu bzes, anketu sken邸ana, datu e-apstrde)
- 7. E-aptauju vsture (veidi hronolo庁isk sec朝b) Pa邸aizpildms e-pastu aptaujas (teksta un worda aptaujas) 90-tie Intranets/internets (Off-line) + anket邸ana intervtjam kltesot 90-to beigas Pa邸aizpildms e-anketas (interneta, weba) ~2005 a) 朝pa邸i programmtas e-anketu formas b) gatavu e-formu adapt邸ana c) organizts piedal朝邸ans platformas (t.d. pane勅i)
- 9. E-aptauju priek邸roc朝bas, 1 Izmaksas gandr朝z paz笛d pap朝rs & tipogrfija; pasts; datu ievad朝邸ana; intervtji trums agrko ned勅u vai mne邸u viet pat da転as stundas; automatiztas aptaujas gad朝jum var sekot l朝dzi katra konkrt br朝転a koprezulttiem Sasniedzam朝ba visur, kur internets, pat ja citos kontinentos (vieglk sasniedzams atsevi邸跳as '朝pa邸s grupas')
- 10. E-aptauju priek邸roc朝bas, 2 'Lieli dati', lielas izlases nav vairs tik b笛tisku izmaksu ats跳ir朝bu starp lielm un mazm aptaujm Anketu dizains jaukks, draudz朝gks, daudzveid朝gks, sare転庁朝tks piem., vieglk izmantot vizulus, audio un video materilus; vieglk pievienot paskaidrojumus un help failus; filtru un prju izmanto邸ana; iespjami visu veidu jautjumi; atvrto atbildes nav tik strikti jierobe転o... Br朝vka un int朝mka anketu aizpild朝邸ana laika izvle un aizpild朝邸anas ilgums; nav tie邸as intervtja un blakussdtja ietekmes Bezmaksas e-aptauju r朝ki
- 11. Tr笛kumi, 1 Pa邸izlase praktiski nav iespjama kontrole, 朝pa邸i ja nav skaidri zinms respondentu loks (庁enerlais kopums) Maza respondence ~ 5% l朝dz 50%. Liela da勅a respondentu pamet anketu pusrat (nogurst, apvainojs...)Abandonment of the survey & dropouts: respondents who do not finish the questionnaire Nekontroljamka anketas aizpild朝邸ana (respondenti un viu atbildes)
- 12. Tr笛kumi, 2 Ierobe転otas izlases jeb iedz朝votju aptvrums (coverage), jo: a) ne visiem ir tehnika, pieeja... pie interneta (no visiem Latvijas iedz朝votjiem interneta lietotju ir ap 70% [2011.g. http://www.lia.lv/statistika/]) b) be visi mk... e-zin邸anas (e-prat朝ba) un pieredze, lai vartu b笛t par respondentu (joprojm samr liel sabiedr朝bas neuztic朝ba e-lietm [ar朝 spama problma]) Anonimitte ...nav iespjama piln朝ga (aptaujas veicjs var saemt IP adresi u.c. datus)
- 13. Potencilie riski un ikdienas gr笛t朝bas Respondentu motivcija ...m庁ina rad朝t, maksjot respondentiem vai piesolot balvas loterijas veid (u.c. citi stimuli [jauks reklmas video ;)]) Tehnika fonti (piem., diaktrisks z朝mes, kiri勅ica), kompji (jauda, programmat笛ra), ekrnu lielumi, skaas, krsas... Datu nopl笛de nozag邸ana, uzhako邸ana, sagroz朝邸ana (e-vl邸anu piemrs) Profesionli respondenti (nemain朝gi pane勅i)
- 14. Aptaujas un anketu veido邸anas tehnikas (da転i ieteikumi & br朝dinjumi), 1 Jem vr at邸跳ir朝gi... fonti, prl笛kprogrammas, datori (jauda, platformas, programmas...), ekrnu lielumi, skaas, krsas, fonti... Ilgums 5 min ir OK, bet vairk - ... Jo mazk izv勅u, jo labk! ...respondents were more likely to endorse items when they were posed in the forced- choice format than when they were posed in the check-all format . the forced-choice format promotes better response behavior than does the check-all format. (Dillman 2007: 454)
- 15. Aptaujas un anketu veido邸anas tehnikas (da転i ieteikumi & br朝dinjumi), 2 Skalu vizuli-semantiskais dizains The conclusion we draw from these papers and others is that scales are very sensitive to the effects of words, graphics, and numbers. (Dillman 2007: 482) Paradati ("metadati") laika mr朝邸ana; jautjumu atbild邸ana (redi庁邸ana); aptaujas vieta.... ...it is possible to collect for each respondent and each question the time it took to provide an answer and whether any changes from the original answer were made. In addition, for question asking for multiple responses (check-all items) it is possible to learn in what order answers were selected. (Dillman 2007: 488)
- 16. Respondentu 'samed朝邸ana (rekrut邸ana) Person朝gs uzaicinjums (e-past, soc. t朝klos), ja ir kontakti re庁istri, datu bzes (piem., mans gmail konts; ministrijas mjas lapa), sniega pika Uzaicinjums noteiktai mr跳auditorijai, grupai, kopienai, ja nav kontaktu aptaujas saite lap, socilajos t朝klos, e-pasta lists (piem., domubiedru grup, man FB profil, iznirsto邸ais logs (Pop-Up)...) Profesionlie respondenti un profesionl rekrut邸ana Pane勅i - A group of recruited survey participants who have agreed to take part in surveys. They have usually shared an extensive amount of information about themselves and their households, which can be used for appropriate sample selection.
- 17. Aptaujas gaitas kontrole un datu t朝r朝邸ana ...gan respondentu (uzved朝bas), gan viu atbil転u pirms aptaujas uniklas aptaujas adreses (var b笛t salinkotas ar konkrtu e-pastu) aptaujas gait atgdin邸ana - l朝dz trim reizm (Follow-Up Invitations, send reminders) ieprogrammi r朝ki (k勅笛das un automtiski labojumi valod & ciparos, br朝dinjumi par neatbildtiem jautjumiem, izv勅u izdar朝邸anas krt朝bas re庁istr邸ana...) pc aptaujas pc IP adreses laiks (intervls starp viendu IP adre邸u anketm)
- 18. Pc aptaujas Klasiskie so勅i: datu izvrt邸ana - vai sasniegta izlase, vai pietiekami kvalitat朝vas anketas... t朝r朝邸ana (cleaning) - skat. iepr. slaidu eksport邸ana - parasti 'caur ekseli' anal朝ze - daudzas e-platformas to 勅au dar朝t tie邸saist, neizmantojot anal朝zes standartprogrammas
- 19. Web-formu jautjumu un skalu veidi u.c. terminolo庁ija Radio buttons HTML boxes Check boxes Pull down menus 際際滷r scales Pop up menus Help screens Sub menus D朝vaina versija latviski: http://webanketa.com/lv/info/help/editor_elements/
- 20. R朝ki un resursi Simtiem e-aptauju servisu un platformu. (it k) Top online survey websites fluidsurveys.com knockoutsurveys.com surveygizmo.com surveygizmo.com qualtrics.com vovici.com Google http://en.wikipedia.org/wiki/Survey_data_collection#Top_online_survey_websites, skat. 2013.02.22. visidati.lv www.e-formas.lv www.zettool.lv webanketa.com u.c.
- 21. Secinjumi & kopsavilkums, 1 jauns aptaujas veids (10-15 gadi) daudz vl maz zinm, maz pt朝t tehnolo庁ija att朝sts, tpat k potenc. respondentu zin邸anas (ieskaitot to, k izvair朝ties no anket邸anas)
- 22. Secinjumi & kopsavilkums, 2 Galvens priek邸roc朝bas: izmaksas trums Galvenie tr笛kumi*: pa邸izlase maza respondence Svar朝gi: izm庁int...
- 23. Citi e-izptes r朝ku veidi & nkotne ?? e-r朝ku kombin邸ana un mikse邸ana (piem., ats + pa邸aizpildms anketas) visiem ir eID un visi ir sasniedzami e-veid? ??
- 24. Avoti Bickman L, Rog DJ, editors. Handbook of applied social research methods. The SAGE handbook of applied social research methods; 2009. Dillman DA. Mail and internet surveys: The tailored design method [Internets]. John Wiley & Sons; 2007 Sue VM, Ritter LA. Conducting online surveys. Sage Publications, Incorporated; 2007. AAPOR. Standard Definitions - Final Dispositions of Case Codes and Outcome Rates for Surveys [Internets]. 2011 [citts 2013. gada 24. februr朝]. Survey Sampling International (SSI) Glossary of Research and Sampling Terms For Internet, Telephone and Mail Surveys Globlo 'pane勅u' paraugi:
- 25. tika ESOMAR (European Society for Opinion and Marketing Research) Guideline for Online Research Council of American Survey Research Organizations - Code of Standards and Ethics
Editor's Notes
- #7: Pc TELEFONAPTAUJM: bez answering machine, bez numuru noteicjiem, bez alternat朝vm - ja zvana, bija jce勅! -- l朝dz As the telephone became a major method of marketing products and substantial increases in unwanted calls occurred, people increasingly became less tolerant of such intrusions (Dillon 2007:8)
- #14: Ironically, the enormous number of imaginative possibilities for constructing Web questionnaires also present major risks of increased survey error. Sometimes surveys are designed with a level of technical sophistication that makes it impossible for some Web users to receive and respond to them. (Dillon 2007:354)
- #17: 1) Internet surveys of specifically named persons (i.e., using list based samples), 2) probability based Internet panels 3) non probability Internet panels, also called opt in or access panels 4) river samples or self recruited online samples (http://www.aapor.org/AM/Template.cfm?Section=Standard_Definitions2&Template=/CM/ContentDisplay.cfm&ContentID=3156)