ScienceSoft is an international IT company specializing in software solutions, consulting, and outsourcing for banking and finance customers. It has over 450 employees and customers in over 25 countries. ScienceSoft provides mobile and internet banking applications, payment card solutions, CRM systems, loyalty programs, analytics, security solutions, and portal development for banks. Recent projects include a mobile banking app, corporate intranet portal, and system stabilization for a consulting company.
This document discusses the influence of brands on South African society. It notes that advertising spending in South Africa has increased significantly over time. It also provides statistics on the South African population, such as demographics, education levels, and consumer goods ownership. The document argues that both governments and businesses have a responsibility to society and that brands have the opportunity to positively impact issues like health, education, and social change. It suggests that youth expect brands to influence society and that brands should integrate social impact into their business models.
Assessing the value of virtual tribes @inbam 2013Pasi P Tuominen
油
Conference proceeding at the International Network of Business and Management Journals (INBAM), Cornell Hospitality Quarterly Track, LIsbon, June 19th 2013. This research explores the link between consumer tribes, loyalty and company generated stimulus in Social Networking Services. Furthermore, this research analyses the possibilities for companies to enhance the consumer-consumer relationships. Finally, this research assesses the value of virtual tribes for restaurant operations in Finland.
This document discusses brand tribalism and virtual communities. It defines brand tribes as groups emotionally connected by similar consumption values and usage, where social associations strongly influence consumption decisions. Brand tribes use social links of products/services to build community and identity. The study examines 180 days of social media data on hotel and restaurant brand tribes in Finland. Key findings show some hotel chains have over 40% of followers, while individual hotels attract more. Company created content quality/type correlates with follower activity and reactions. Tribes primarily use Facebook for weekend planning but other platforms to share experiences. Dating, trends and music positively impacted conversations, while products/prices had negative effects. The implications are that companies should listen to tribes, measure engagement, use diverse
Your top 10 Questions on Digital (Online and Mobile)marcgh
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The document discusses questions students have about using digital and online tools. It provides statistics on student internet and social media usage in South Africa. It then lists the top 10 questions students have about using digital tools for online engagement and mobile integration, including questions about social networks, banners, clicks, missing opportunities, WAP/mobile sites, SMS, shortcodes, and integrating mobile.
Sosiaalinen media hotelli ja ravintola-alalla horeca 600 esitysPasi P Tuominen
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This document contains mathematical equations and notes about social media followers. It states that the number of Facebook likes for certain brands like McDonalds and Hesburger were not included. It also cites the source as a 2012 paper by P. Tuominen on integrated marketing communication and brand tribes within the hospitality reputation management process.
The document discusses social media and its importance for businesses. It provides statistics on social media usage such as over 200 million Facebook users and 11 million Twitter users. The document recommends ways for the Pink Ribbons Project organization to use social media tools like blogs, Facebook, and Twitter to engage audiences, raise awareness of its mission, and build relationships at little to no cost.
Leah Kelly enjoys movies like Transformers, used to live in Invercargill where she worked at KFC, and loves cute and fuzzy things as well as the anime Dragonball Z. She included a scanned image of a birthday card from when her cat ran away and her friend drew her a new pet. The five things Leah can't live without are her MP3 player, computer, phone, and cats Mocha and Slash. She has learned how to save photos on her computer as JPEG files, use Photoshop, scan and save images as TIFF or JPEG files, create a CV in Microsoft Word, and now how to use PowerPoint.
Inspirience - Tulevaisuuden tapahtuman rakennusaineet #IdeaGarden Seminar @Finlandiatalo. Pasi Tuominen, Dr., Author & Lecturer, Haaga-Helia University
ScienceSoft is an international IT company specializing in software solutions, consulting, and outsourcing for the banking industry. It has over 450 employees and works with customers in over 25 countries. ScienceSoft's banking solutions include mobile banking apps, payment processing, loyalty programs, CRM, internet banking, analytics, portals, security services, and more. The company has developed solutions for major banks and handles projects from design to integration and support.
SYTYCC gedragsbeinvloeding - WissemaGoup (24-04-2013, print)Johan de Veer
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So You Think You Can Change. Presentatie over principes van gedragsbeinvloeding tijdens de 'Break out Lunch'. BOL 24 april 2013: Leidinggeven aan veranderprocessen @WissemaGroup.nl (Den Haag).
johan.de.veer@gmail.com
FISCALIS Human Nature - Behavioral ScienceJohan de Veer
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This document contains summaries of presentations by Johan de Veer on topics related to human behavior and tax compliance. It discusses how human behavior is complex, influenced by both rational and irrational factors, as well as situational and biological influences. It also addresses how trust, emotions, and social influences like conformity can impact tax compliance. Additional topics covered include priming, choice architecture, and different monitoring styles used by tax authorities.
Sosiaalinen media hotelli ja ravintola-alalla horeca 600 esitysPasi P Tuominen
油
This document contains mathematical equations and notes about social media followers. It states that the number of Facebook likes for certain brands like McDonalds and Hesburger were not included. It also cites the source as a 2012 paper by P. Tuominen on integrated marketing communication and brand tribes within the hospitality reputation management process.
The document discusses social media and its importance for businesses. It provides statistics on social media usage such as over 200 million Facebook users and 11 million Twitter users. The document recommends ways for the Pink Ribbons Project organization to use social media tools like blogs, Facebook, and Twitter to engage audiences, raise awareness of its mission, and build relationships at little to no cost.
Leah Kelly enjoys movies like Transformers, used to live in Invercargill where she worked at KFC, and loves cute and fuzzy things as well as the anime Dragonball Z. She included a scanned image of a birthday card from when her cat ran away and her friend drew her a new pet. The five things Leah can't live without are her MP3 player, computer, phone, and cats Mocha and Slash. She has learned how to save photos on her computer as JPEG files, use Photoshop, scan and save images as TIFF or JPEG files, create a CV in Microsoft Word, and now how to use PowerPoint.
Inspirience - Tulevaisuuden tapahtuman rakennusaineet #IdeaGarden Seminar @Finlandiatalo. Pasi Tuominen, Dr., Author & Lecturer, Haaga-Helia University
ScienceSoft is an international IT company specializing in software solutions, consulting, and outsourcing for the banking industry. It has over 450 employees and works with customers in over 25 countries. ScienceSoft's banking solutions include mobile banking apps, payment processing, loyalty programs, CRM, internet banking, analytics, portals, security services, and more. The company has developed solutions for major banks and handles projects from design to integration and support.
SYTYCC gedragsbeinvloeding - WissemaGoup (24-04-2013, print)Johan de Veer
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So You Think You Can Change. Presentatie over principes van gedragsbeinvloeding tijdens de 'Break out Lunch'. BOL 24 april 2013: Leidinggeven aan veranderprocessen @WissemaGroup.nl (Den Haag).
johan.de.veer@gmail.com
FISCALIS Human Nature - Behavioral ScienceJohan de Veer
油
This document contains summaries of presentations by Johan de Veer on topics related to human behavior and tax compliance. It discusses how human behavior is complex, influenced by both rational and irrational factors, as well as situational and biological influences. It also addresses how trust, emotions, and social influences like conformity can impact tax compliance. Additional topics covered include priming, choice architecture, and different monitoring styles used by tax authorities.
Everybody Happy - Artikel over Geluk op het werkJohan de Veer
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RBB Inspiratiesessie "So You Think You Can Change" (20-06-2013)
1. 20-6-2013
1
SO YO
U THI
NK YO
U CAN
CHANGE
Mensen willen wel
veranderen,
maar willen niet
veranderd worden
HAND: Smooth - Sharp
GEVOEL: Smooth: Extravert
Open
Warm
Goedaardig
Stabiel
EMOTIE DOEN
DOEN EMOTIE
Sabine Koch; 2011; Heidelberg University
DOEN
ALS OF
As If Principle of Life - William James 1842 - 1910
2. 20-6-2013
2
COMPLIANCE
Burgers en bedrijven zijn bereid
hun wettelijke verplichtingen aan
de Belastingdienst na te komen
SAMENWERKEN & BEZUINIGEN & CONCENTREREN
DIGITALISEREN & STANDAARDISEREN & LEAN
HNW HET NIEUWE WERKEN
DIENSTVERLENING
VERTROUWEN & HORIZONTAAL TOEZICHT
HANDHAVINGSREGIE, GEDRAGSBEINVLOEDING
LEIDERSCHAP
IN & UITSTROOM
MOBILITEIT & EMPLOYABILITY
EENVOUDIG AANSPREEKBAAR
CHANGEGEDRAGSBEINVLOEDING
VOORSPELBAAR
BEINVLOEDBAAR
GEDRAG
COMPLEX
EMOTIONEEL
SITUATIONEEL
ONBEWUST
IRRATIONEEL
ASOCIAAL
ABNORMAAL
BIOLOGISCH
BEINVLOEDEN
GEDRAG
3. 20-6-2013
3
(N)iets nieuws !
Anders kijken!
Werkt beter !
CHANGE
OR DIE
Facts
Feiten
Force
Dwang
Fear
Angst
Relate
Verbinden
Repeat
Herhalen
Reframe
Herzien
NIEUWE HOOP
NIEUWE
KENNIS & VAARDIGHEDEN
NIEUW DENKEN
4. 20-6-2013
4
WILLEN
KUNNEN
Influencer Rant
INFLUENCER
The Power to Change Anything
Persoonlijke
Motivatie
Waarom wil iemand meedoen?
Sociale
Motivatie
Wie moedigen gewenst gedrag
aan?
Materi谷le
motivatie
Hoe moedigt de situatie (beloning,
straf, ) gewenst gedrag aan?
MOTIVATIE
WILLEN
CAPACITEIT
KUNNEN
PERSOONLIJK
INDIVIDU
SOCIAAL
GROEP
MATERIEEL
SITUATIE
Persoonlijke
Capaciteit
Wat weet en kan iemand?
Sociale
Capaciteit
Wie faciliteren het gewenst
gedrag?
Materi谷le
capaciteit
Welke materi谷le zaken faciliteren
gewenst gedrag?
Persoonlijke
Motivatie
Waarom wil iemand meedoen?
Sociale
Motivatie
Wie moedigen gewenst gedrag
aan?
Materi谷le
motivatie
Hoe moedigt de situatie (beloning,
straf, ) gewenst gedrag aan?
MOTIVATIE
WILLEN
CAPACITEIT
KUNNEN
PERSOONLIJK
INDIVIDU
SOCIAAL
GROEP
MATERIEEL
SITUATIE
Persoonlijke
Capaciteit
Wat weet en kan iemand?
Sociale
Capaciteit
Wie faciliteren het gewenst
gedrag?
Materi谷le
capaciteit
Welke materi谷le zaken faciliteren
gewenst gedrag?
7. 20-6-2013
7
GEDRAG
A.B.C
ABC van gedrag
Antecedent
Wat voorafgaat aan het gedrag
Behavior (Gedrag)
Het concrete gedrag
Consequentie
Wat het gedrag oplevert
4 Soorten Consequenties:
Positieve Reinforcement van gedrag (R+)
Krijgen wat je wilt
Negatieve Reinforcement van gedrag (R-)
Vermijden wat je niet wilt
GEDRAG
+
-
Straffen van gedrag (S)
Krijgen wat je niet wilt
Extinctie uitdoven van gedrag (E)
Niets krijgen
10. 20-6-2013
10
GRAAG & GEMAKKELIJK
INDIVIDU, GROEP, SITUATIE
DOEN MOTIVEERT
NIEUWE HOOP, VAARDIGHEDEN & DENKEN
HERHAALD GEDRAG = BELOOND GEDRAG
VERANDEREN IS EEN PROCES
WERK MET HET BREIN IN MIND: S.C.A.R.F.
SITUATIE STUURT GEDRAG
CHANGE YES YOU CAN !
Laura Bloksma
l.bloksma@belastingdienst.nl
Johan de Veer
j.de.veer@belastingdienst.nl
Belastingdienst
Centrum voor Kennis en Communicatie
Academie/management- & organisatieadvies