Seven Design ComponentsUniversity of Calgary, School of Creative and Performing ArtsThis document summarizes 7 key design components: unity, gestalt, space, dominance, hierarchy, balance, and colour. It provides definitions and examples for each component. Unity can be achieved through proximity, similarity, repetition, and theme with variations. Gestalt principles include figure/ground, closure, and continuation. Dominance is created through contrast in size, position, colour, style or shape. Balance can be symmetrical, asymmetrical or overall. Colour helps organize, give emphasis and is affected by ink holdout. The 7 components are sliding switches to achieve effective visual design.
Design PrinciplesKabir MalkaniThis presentation discusses the key principles of design including balance, emphasis, contrast, proximity, rhythm and movement, proportion, harmony, and unity and variety. It provides examples and explanations of each principle using illustrations from various design disciplines like graphic, web, and product design. The presentation concludes with an assignment asking students to create an artwork applying at least 5 of the principles discussed.