gamification, customer journey and moods
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presentation at Delft University about gamification through Space, Time and Matter via Pine and Korn Infinite possibility and game mechanics and more.
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gamification, customer journey and moods
- 2. Priebatsch Illustrations in this presentation are via https://thenounproject.com/
- 3. Elements for The Universe TIME SPACE MATTER Pine&Korn.PDF
- 4. When? TIME NO-TIME Actual events Autonomous events
- 5. Where? SPACE NO-SPACE Real places Virtual places
- 6. What? MATTER NO-MATTER Material substances Digital substances
- 8. Reality Staging the richest of experiences Really fully engages the five senses Enraptures the whole body Captivates the mind Involves the physical world Bonds with fellow members
- 9. Reality
- 10. Virtuality Crafting the most imaginative of experiences Immerses the mind, generally not the body Frees us from time, matter and space
- 11. Virtuality
- 12. Augmented Reality Enhancing the world around us Overlaying our experience with digital information constructed to enhance, extend, edit or amend the way we experience the real world
- 14. Augmented Virtuality Bringing the material into the virtual We are able to alter, control, enhance or amend how we experience the virtual world
- 16. Alternate Reality Creating an alternate view of the real world Uses reality as a digital playground via a superimposed, virtual narrative feed ARG (alternate reality games) GPS games Geocaching
- 18. Physical Virtuality Takes an experience in a virtual place and then realizes it in the real world Online design experience (3D-printing) First you dream it, then you build it (or execute it)
- 20. Warped Reality Playing with time Takes an experience in reality and shifts it backwards or forward in time Re-enactment Cosplay
- 21. Warped Reality
- 22. Mirorred Virtuality Absorbing the real world into the virtual Creates a virtual expression of reality as it actually happens. Providing a particular birds eye view
- 27. What is your user looking for?
- 28. Game mechanics
- 29. Enrich Do all activities contribute to reach the communication targets?
- 30. Wrap-up: Present new insight Your High Impact Touchpoints Intervention / Consolidation via Time-Space-Matter Added Mechanics to optimize emotional response
- 31. Literature Innovation 101 Design Methods Vijay Kumar isbn 9781118083468 Customer journey/touchpoints De conversation manager S.van Belleghem isbn 9789081516327 Touchpoints Building the brand driven business S. Davis & M. Dunn isbn 9780787962555 Digital realms Infinite possibility B.J. Pine & K. Korn isbn 9781605095639 Games Reality is broken J. McGonigal isbn 9780099540281 Why ILove Bees:Acase, Study in Collective Intelligence Gaming, Jane McGonigal -> PDF Motivations for Play in Online Games, Nick Yee -> PDF