1 of 1
Download to read offline
Recommended
Bc week 1.4 onderzoeken versie v2 12 13
Bc week 1.4 onderzoeken versie v2 12 13Niels van Maaren
Ìý
Korte uitleg over onderzoeksdimensies en Artefacten Handelingen en Betekenissen
Touch Point Wheel - 3 FEB 2011
Touch Point Wheel - 3 FEB 2011Niels van Maaren
Ìý
The document discusses using the Touch Point Wheel model to map out and prioritize a company's brand and communication activities from the customer's perspective. It explains that the model places customer touchpoints across three stages: pre-purchase experience, purchase experience, and post-purchase experience. The workshop then has participants select high impact touchpoints to create alignment and action plans around improving specific touchpoints.InGame Dashboard 
InGame Dashboard Niels van Maaren
Ìý
This document discusses various concepts related to user experience design including time, matter, space, experience, artifacts, mechanics, transportation, media, story, persona, empathy, map, motivation, flow, capacity, opportunity, intervention, consolidation, mystery, sensuality, intimacy, meaning, on/off switches, in-game experiences, switchboards, and user journeys. It also mentions someone named Niels van Maaren in relation to these concepts.InGam 2016 Lovemarks
InGam 2016 LovemarksNiels van Maaren
Ìý
This 3 sentence document discusses how emotions rather than reasons lead to action and defines lovemarks as brands that people feel loyal to not just because of quality or service but because of an emotional connection that inspires love, trust and intimacy. It suggests that for brands to be truly great, they must create emotional connections that inspire love and loyalty in customers rather than just satisfy them rationally.
InGame 2016 customer journey
InGame 2016 customer journeyNiels van Maaren
Ìý
The document discusses customer journey mapping and touchpoint analysis. It provides examples of touchpoints across the pre-purchase, purchase, and post-purchase customer experience. It also shows how to map touchpoints onto a wheel diagram and select high impact touchpoints to prioritize. The goal is to understand the customer experience holistically from their perspective rather than from individual departmental processes.InGame 2016 storytelling en paperprototype
InGame 2016 storytelling en paperprototypeNiels van Maaren
Ìý
Gamification techniek voor de Communicatie strateeg
InGame 2016 Triade model Poiesz
InGame 2016 Triade model PoieszNiels van Maaren
Ìý
Gamification techniek voor de Communicatie strateeg
gedrag-triade v1.0InGame 2016 Pine & Korn Infinite possibility
InGame 2016 Pine & Korn Infinite possibilityNiels van Maaren
Ìý
Gamification techniek voor de Communicatie strateeg
bouwsteen1 pine korn-v1.1gamification, customer journey and moods
gamification, customer journey and moodsNiels van Maaren
Ìý
presentation at Delft University about gamification through Space, Time and Matter via Pine and Korn Infinite possibility and game mechanics and more. 101 designmethods V. Kumar
101 designmethods V. KumarNiels van Maaren
Ìý
presentation at Delft University about driving Innovation in your organization via 101 Design methodsMore Related Content
More from Niels van Maaren (11)
InGame 2016 customer journey
InGame 2016 customer journeyNiels van Maaren
Ìý
The document discusses customer journey mapping and touchpoint analysis. It provides examples of touchpoints across the pre-purchase, purchase, and post-purchase customer experience. It also shows how to map touchpoints onto a wheel diagram and select high impact touchpoints to prioritize. The goal is to understand the customer experience holistically from their perspective rather than from individual departmental processes.InGame 2016 storytelling en paperprototype
InGame 2016 storytelling en paperprototypeNiels van Maaren
Ìý
Gamification techniek voor de Communicatie strateegInGame 2016 Triade model Poiesz
InGame 2016 Triade model PoieszNiels van Maaren
Ìý
Gamification techniek voor de Communicatie strateeg
gedrag-triade v1.0InGame 2016 Pine & Korn Infinite possibility
InGame 2016 Pine & Korn Infinite possibilityNiels van Maaren
Ìý
Gamification techniek voor de Communicatie strateeg
bouwsteen1 pine korn-v1.1gamification, customer journey and moods
gamification, customer journey and moodsNiels van Maaren
Ìý
presentation at Delft University about gamification through Space, Time and Matter via Pine and Korn Infinite possibility and game mechanics and more. 101 designmethods V. Kumar
101 designmethods V. KumarNiels van Maaren
Ìý
presentation at Delft University about driving Innovation in your organization via 101 Design methodsProjecten future media lab fontys
- 1. Projecten Future Media Lab Fontys WIJLAND http://wijland2050.nl ARTISHOCKING http://artishocking.nl/ NERDETTE http://www.nerdette.nl/