This study explores the Japanese and the Mongolian attitude toward each other, based on nationwide survey data collected in the two countries. The Japanese attitude toward Mongolia is examined from the data of the Japanese General Social Surveys in 2006 (JGSS-2006), which asked respondents how favorable they felt toward several countries. Next, how the Mongolians view Japan is described from the data of the Second and the Third waves of the Asian Barometer Survey (ABS2 and ABS3) collected in 2006 and 2010. The result of the analysis confirmed favorable attitude between Japan and Mongolia, which had been occasionally asserted. At the same time, the result also implied relatively less presence of Mongolia in Japan. In addition to that, factors affecting the Japanese attitude toward Mongolia are almost different between genders, and those relating to the Mongolian attitude toward Japan are completely different between generation growing up during the socialist period and that experienced compulsory education after democratization.
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How Do the Japanese and the Mongolians View Each Other?
2. Introduction
? This study explores:
(1) The Japanese attitude toward Mongolia
(2) The Mongolian attitude toward Japan
? Discussions are based on quantitative
analyses of nationwide survey data
? Primary focus is on ordinary peoples
general attitude (feeling or impression)
toward Mongolia / Japan
2
3. Issues to Be Examined
? [Japanese] What the attitude toward
Mongolia is like?
? [Mongolians] Does legacy of former
rivalry remain in the attitude toward
Japan?
? Is the attitude more / less favorable,
compared with that toward other
countries (esp. East and Southeast Asian
countries)?
? What are factors affecting the attitude?
3
4. Data to Be Analyzed
? [Japanese ? Mongolia] JGSS-2006 data
(2006 data of the Japanese General Social
Surveys)
? [Mongolians ? Japan] ABS2 data (the
Second Wave of the Asian Barometer
Survey); The Third Wave Data of ABS
(ABS3) is also used for additional analysis
? All the three data were collected with
nationwide coverage through multi-stage
random sampling
4
6. Question in Focus (JGSS-2006)
6
More favorable Less favorable
A South Korea +3 +2 +1 0 -1 -2 -3
B North Korea +3 +2 +1 0 -1 -2 -3
C China +3 +2 +1 0 -1 -2 -3
D Mongolia +3 +2 +1 0 -1 -2 -3
E Taiwan +3 +2 +1 0 -1 -2 -3
F The Philippines +3 +2 +1 0 -1 -2 -3
G Thailand +3 +2 +1 0 -1 -2 -3
H Indonesia +3 +2 +1 0 -1 -2 -3
I India +3 +2 +1 0 -1 -2 -3
J Russia +3 +2 +1 0 -1 -2 -3
K USA +3 +2 +1 0 -1 -2 -3
Self-administered questionnaire A, Q22 How do you feel
about the following countries and regions? For each country
and region, please choose one of the numbers. If you dont
have any specific feeling to a country or region, choose "0".
10. Summary of the Analyses
? Mongolia is more favored than most of
other countries listed in the questionnaire
? However, majority of respondents rated
the favorability 0
? Males are more likely to have favorable
feeling to Mongolia
? View on foreigners has relations to the
attitude toward Mongolia
? Other factors with significant effect are
clearly different between males and
females
10
12. Question in Focus (ABS2)
Please let us know about your impressions of the
following countries. Give it a grade from 1 to 10,
being 1 very bad and 10 very good.
12
Grade
Do not
understand
the question
Cant choose Decline
165. United States ___ 97 98 99
166. China [optional for China] ___ 97 98 99
167. Japan [optional for Japan] ___ 97 98 99
Very
Bad
1 2 3 4 5 6 7 8 9 10
Very
Good
13. Question Examined (ABS2)
For each aware of, please let us know about your
impression of the following organizations. Here is
a scale: 1 means very bad and 10 means very
good. . Give it a grade from 1 to 10, being 1 very
bad and 10 very good.
13
Grade
Do not
understand
the question
Cant choose Decline
161. The European Community or
European Union
___ 97 98 99
162. The United Nations or UN ___ 97 98 99
163. International Monetary
Fund or IMF
___ 97 98 99
164. World Bank ___ 97 98 99
Very
Bad
1 2 3 4 5 6 7 8 9 10
Very
Good
18. Regression Analysis (1)
18
B S.E. B S.E. B S.E.
Intercept 6.155 *** .523 5.681 *** .485 6.179 *** .534
Gender .058 .138 .014 .047 .138 .011 .057 .138 .014
Age -.016 ** .005 -.108 -.017 * .008 -.116
Socialist era dummy -.296 * .148 -.071 .047 .214 .011
Years of education .048 * .024 .078 .054 * .024 .089 .047 * .024 .078
Place of residence: Province -.045 .190 -.008 -.016 .191 -.003 -.048 .191 -.009
County .129 .183 .031 .179 .182 .043 .127 .184 .030
Countryside .445 .415 .037 .496 .415 .041 .445 .415 .037
Subjective social stratification -.029 .042 -.023 -.033 .042 -.027 -.029 .042 -.023
Income level .141 ** .053 .097 .150 ** .053 .103 .141 ** .053 .096
Sense of trust -.016 .209 -.002 -.038 .210 -.006 -.016 .210 -.002
Religion: Buddhist -.063 .266 -.014 -.123 .266 -.027 -.061 .267 -.013
Muslim .089 .352 .011 .021 .352 .003 .090 .353 .011
Christian -.465 .472 -.039 -.471 .473 -.039 -.465 .472 -.038
Religiosity -.034 .113 -.015 -.017 .113 -.007 -.035 .113 -.015
Ownership of TV -.092 .306 -.010 -.093 .307 -.010 -.090 .307 -.010
Accessilibity to CATV .021 .186 .004 -.003 .186 -.001 .022 .186 .005
Ownership of radio -.169 .134 -.041 -.185 .134 -.045 -.169 .134 -.041
Use of Internet -.073 .058 -.054 -.047 .058 -.035 -.071 .059 -.053
Following major foreign events .037 .077 .017 .024 .077 .011 .037 .077 .017
Traveling abroad .056 .064 .034 .049 .065 .029 .054 .065 .032
Contact w/ foreigners .107 + .062 .067 .115 + .062 .072 .107 + .062 .067
Recognition of international organizations .168 * .069 .086 .155 * .069 .080 .168 * .069 .086
F-value 3.118 *** 2.874 *** 2.975 ***
adjusted R2 .043 .038 .042
Model 1 (N=994) Model 3 (N=994)Model 2 (N=994)
19. Regression Analysis (2)
19
B S.E. B S.E.
Intercept 5.823 *** .742 6.969 *** .988
Gender .267 .183 .065 -.131 .218 -.030
Age -.016 + .009 -.082 -.025 .024 -.059
Socialist era dummy
Years of education .063 * .029 .115 .030 .048 .041
Place of residence: Province -.022 .053 -.018 -.070 .319 -.012
County .084 .070 .056 .423 .287 .102
Countryside .064 .243 .013 1.269 * .642 .108
Subjective social stratification .095 .243 .023 -.049 .068 -.038
Income level -.140 .546 -.011 .236 ** .083 .165
Sense of trust -.252 .255 -.041 .411 .372 .054
Religion: Buddhist .076 .349 .016 -.165 .424 -.036
Muslim .241 .436 .033 -.437 .640 -.042
Christian -.788 .680 -.056 -.276 .678 -.027
Religiosity .043 .145 .018 -.111 .183 -.051
Ownership of TV .180 .383 .020 -.973 + .523 -.097
Accessilibity to CATV .261 .254 .054 -.245 .281 -.052
Ownership of radio -.366 * .179 -.089 .079 .209 .019
Use of Internet -.167 + .092 -.095 -.008 .085 -.007
Following major foreign events -.064 .102 -.029 .245 * .118 .112
Traveling abroad .081 .087 .051 .056 .104 .030
Contact w/ foreigners .016 .089 .010 .218 * .089 .144
Recognition of international organizations .233 ** .088 .123 .025 .113 .012
F-value 2.501 *** 2.056 **
adjusted R2 .051 .052
*** p<.001, ** p<.01, * p<.05, + p<.1
GUS (N=586) GAD (N=408)
20. Additional Analysis (ABS3)
? Is Japan model for future development?
? The Mongolians answers are examined by
using ABS3 data
? The question focused on is Which country
should be a model for our own countrys
future development?
? Choices are: 1. United States, 2.
China, 3. India, 4. Japan, 5.
Singapore, 6. Other [please name],
and 7. We should follow our countrys
own model
20
22. Summary of the Analyses
? Impression of Japan is significantly
different between GUS and GAD
? However, in both generations the majority
have favorable impression of Japan
? The Mongolians has relatively favorable
impression of Japan, compared with other
East and Southeast Asians
? Factors affecting impression of Japan are
totally different between GUS and GAD
? Japan is less likely to be a model for
future development in Mongolia
22
23. Discussion (JP ? MN)
? Meaning of the answer 0 is ambiguous
(Neither good nor bad feeling? No feeling
at all? Dont know about Mongolia? etc.)
? The potential reasons for relatively
favorable attitude are:
(1) Rapidly developing exchanges and
relations since Mongolian
democratization
(2) Longstanding interest in Mongolia and
its history (esp. Mongol Empire)
23
24. Interest in Mongolia (Japan)
Examples of fictional and non-fictional works during
Cold War era whose subject relates to Mongolia 24
25. Discussion (MN ? JP)
? Effect of socialist education and
propaganda has been diminishing (or had
little effect from the beginning?), as far as
impression of Japan is concerned
? Generational difference might have
linkage to difference in significant factors
? Socialist education system had
(presumably) unintended effect: Longer
education years under socialism (!) led to
more favorable impression of Japan
25
26. Conclusion
? This study confirmed favorable attitude
between Japanese and Mongolian citizens
? However, the study also has limitations:
(1) There might be other factors relating to
the attitude
(2) There might be change in the attitude
after 2007
? Exploring affinity between the two
countries might be suggestive when we
are to find clues to resolve estrangement
in East Asia 26
27. Acknowledgements
The Japanese General Social Surveys (JGSS) are designed
and carried out by the JGSS Research Center at Osaka
University of Commerce (Joint Usage / Research Center for
Japanese General Social Surveys accredited by Minister of
Education, Culture, Sports, Science and Technology), in
collaboration with the Institute of Social Science at the
University of Tokyo. The datasets are distributed by SSJ Data
Archive, Institute of Social Science, the University of Tokyo.
Data analyzed in this article were collected by the Asian
Barometer Project (2005-2008 and 2010-2012), which was co-
directed by Professors Fu Hu and Yun-han Chu and received
major funding support from Taiwans Ministry of Education,
Academia Sinica and National Taiwan University. The Asian
Barometer Project Office (www.asianbarometer.org) is solely
responsible for the data distribution. The author appreciates
the assistance in providing data by the institutes and
individuals aforementioned. The views expressed herein are
the authors own. 27