Ilkka Länkinen - Santa Park, Rovaniemi Finland
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The document discusses creating experiences and experiential realms. It provides information on an experience expert who has received several certifications and awards for their work creating experiences, particularly in Rovaniemi, Finland, the official hometown of Santa Claus. Tools and elements discussed for creating experiences include themes, senses, memorabilia, impressions, and dramatic story arcs.
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Ilkka Länkinen - Santa Park, Rovaniemi Finland
- 2. Story –main ingredient of creating Experiences CASE SANTAPARK
- 3. LEO certified Experience Expert 2006 Experience educator of the year 2007 in Finland Pine&Gillmore certified Experience Expert 2009 USA Experience MBA in university of Lapland 2011
- 4. 2014 EXPY award by P&G
- 5. Rovaniemi –Official Hometown of SantaClaus Brief history of christmas tourism in Rovaniemi
- 6. Beginning 1950 60-80 Since 91 SantaPark 98 2000 and forward
- 7. How it Official started?
- 8. Creating Experiences – Basic
- 9. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert MakeGoodsCommodities Extract DeliverServices StageExperiences Progression of Economic ValueNatural stuffTangible thingsIntangible activitiesMemorable eventsAgrarian EconomyIndustrial EconomyService EconomyExperience Economy
- 10. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert MakeGoodsCommodities Extract DeliverServices StageExperiences GuideTransformations Commoditization Commoditization Commoditization Progression of Economic Value
- 11. Tools of creating experiences and places
- 12. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Hitting the Sweet Spot
- 13. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Active Passive Absorption Immersion Entertainment Educational Escapist Esthetic Four Experiential Realms
- 14. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Educational Escapist Active Passive Absorption Immersion Esthetic Four Experiential Realms What can be done to make the experience more fun and enjoyable?
- 15. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Escapist Active Passive Absorption Immersion Esthetic Four Experiential Realms What can be done to make the experience more fun and enjoyable? What do you want guests to learn from exploring new activities?
- 16. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Active Passive Absorption Immersion Esthetic Four Experiential Realms What can be done to make the experience more fun and enjoyable? What do you want guests to learn from exploring new activities? How can you transport guests from one sense of reality to another?
- 17. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Active Passive Absorption Immersion What can be done to make the experience more fun and enjoyable? What do you want guests to learn from exploring new activities? How can you transport guests fromone sense of reality toanother? What can be done to make guests want to hang out and just be? ENJOY? LEARN? BE? GO? Four Experiential Realms
- 18. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Entertainment Educational Escapist Esthetic Absorption Immersion Lift Lesson Lounging Locale Four Quintessential Elements Active Passive
- 19. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert THEME-ing
- 20. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert • • • • •Engage all five senses THEME the Experience Theme the experience Harmonize impressions with positive cues Eliminate negative cues Mix in memorabilia T H E M E
- 21. . Santas’schairis veryimportant, belowarecoupleof examplesof chair ThatcouldbeSanta’sand oneexample Thatis NO,NO. Thereis alsoa needto havetwo smallerstoolsnextto eachside of Santa
- 22. Value based co-creation Case How much wood does the woodchuck chack?
- 23. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Theme Memorabilia Senses Signature Moment(s) & Impressions & Cues (-/+) Depicting Experiences
- 24. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Self- explanatory motifs Undisclosed motifs All-encompassing motif Undercover motif Theme Schemes Stated Subtle Umbrella (for all locations) Unique (to individual locations)
- 25. What is Christmas? Christmas is about Values..
- 26. Elämyskolmio Yksilöllisyys Aitous Tarina Moniaistisuus Kontrasti Vuorovaikutus Henkinen taso Emotionaalinen taso Älyllinen taso Fyysinen taso Motivaation taso aistiminen oppiminen elämys muutos kiinnostuminen
- 27. © 2014 Strategic Horizons LLPCertified Pine & Gilmore Expert Transformations Wisdom Intelligence Hierarchy
- 28. Draaman kaari G G - Lähimuistot, kokemuksen jakaminen E E - Tasaantumisvaihe F F - Kokemuksen loppupiste Dramatic Action Aika Lähde: Dave Norton, Yamamoto Moss, adapted from Freytag,Gustav Techniqueof the Drama , 2nd ed. (Chicago: Foresman, Scott, 1898) C C - Jännitteen voimistuminen D D - Huippukohta © 2000 YamamotoMoss A A - Kokemuksen odotus, jännite B B - Kokemuksen alkupiste
- 30. Selected withhandpicked pure ingredients:
- 32. Firm Commitment:
- 33. PrecisePlanning:
- 34. Great deal of Imagination:
- 35. Dash of Love:
- 38. This is what makes Your experience with us Extraordinary
- 39. My gold Thank You, Ilkka@santapark.com +358505176989