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Seon-ji Hwang
Seon-ji Hwang
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?????? Brainstorming `12. 07. 04. By SunnysideUp:D hsj4788@gmail.com/010.6676.4788
??????>> ?? 1. ????????? 1. ????????? 2. ??????????? 3. ????????? ¨C ???????12???? 2. ?????????? 1. ?????????? 2. ?????????? 3. ??????????????? 3. ??????? ??? ?? 1. ????????? 2. ??????????? 3. ??????????(??????)
??????>> 1. ????????? 1. ??? ???? ?? [ Brain + Storm ] Brainstorming ??? ??? ????? ?!!
??????>> 1. ????????? 2. ??????? ???? ¨C ???????BBDO(Batten, Barton, Durstineand Osbom)? ????????????????????? 3. ??????? ?? ¨C ????????????????????? ¨C ???????????????????????? ??????: ????(Quantity = Quality) ¨C ????????????????????????
??????>> 1. ????????? ? ???????12???? 1. ????????????? 2. ??????????? 3. ??????? 4. ?????????????? 5. ???????????????? 6. ??????????????? 7. ?????????????? 8. ??????????? 9. ??????? 10. ????????????? 11. ??????????????? 12. ?
??????>> 2. ?????? ???? 1. ?????????? 1. ??????????????????? 2. ??????????????????????? 3. ??????????????? 4. ???????????????????? 5. ????????????????? 6. ????????????????? 7. ?????1????, ????????????? 8. ????????????????????????
??????>> 2. ?????? ???? 2. ???????? ?? 1. 6~12??????????????????? 2. ??????????? 3. ??????????????????? 4. ???????????????????????? ??????????? 5. ????????????????????? 6. ??????????????????????? 7. ???????????????????????? ?????????
??????>> 2. ?????? ???? 3. ??????????????? ¨C ??????????????? ¨C ?????????????????????????? ?????????????? ¨C ???????????????? ¨C ??????, ??????????????????? ¨C ???????? ¨C ?????????????????????????? ???? ¨C ???????????? ¨C ?????????????????????????? ????????????????????????
??????>> 3. ??????? ?? ? ?? 1. ??????? ?? ¨C ????????, ???????????:???? ???????? ¨C ????????: ?????? ¨C ??????????X : ???????,???? ¨C ????????????? ¨C ???????????????????: ????? ?????????????????.
??????>> 3. ??????? ?? ? ?? 2. ??????? ???? 1. ???????? ? ?????????????????????? ? ??????????????????? ? ??+ ???? 2. MBS? ? ????????????????????????? ?? ? ????????????10???????????? ???????? ? ?????????????? ? ???????????????????? 3. ?????? ? ??????????????? ? ??????????????, ??? ???????? ????????????????????????? ??????
??????>> 3. ??????? ?? ? ?? 3. ??????????(?? ????) ? ??? ?? ?? ?? ??. ?? ?? ??. ????. ??? ??. ??? ??. ??? ??. ??? ?? ?? ??. ??? ??? ???? ??? ????. ? ? ??? ???? ????? ??. ?? ?? ???? ? ?? ??. ?? ? ?? ??? ? ?? ???. ??? ?????. ??? ???? ?? ??. ? ?? ?? ?? ??? ?? ??. ??? ??. ???? ? ?? ???. ??? ??? ? ??. ???? ? ??? ?? ?? ????. ??? ??? ??. ?? ??? ??. ??? ??? ?? ??? ?? ??. ???? ?? ??. ??? ?? ??? ???? ???? ??. ? ???? ?? ??? ??. ???? ????? ???.
Thank you :) ? ???? ¨C ??????(???) _ ¢ô. ????????_ ???? ??(pp.173~)

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??????

  • 1. ?????? Brainstorming `12. 07. 04. By SunnysideUp:D hsj4788@gmail.com/010.6676.4788
  • 2. ??????>> ?? 1. ????????? 1. ????????? 2. ??????????? 3. ????????? ¨C ???????12???? 2. ?????????? 1. ?????????? 2. ?????????? 3. ??????????????? 3. ??????? ??? ?? 1. ????????? 2. ??????????? 3. ??????????(??????)
  • 3. ??????>> 1. ????????? 1. ??? ???? ?? [ Brain + Storm ] Brainstorming ??? ??? ????? ?!!
  • 4. ??????>> 1. ????????? 2. ??????? ???? ¨C ???????BBDO(Batten, Barton, Durstineand Osbom)? ????????????????????? 3. ??????? ?? ¨C ????????????????????? ¨C ???????????????????????? ??????: ????(Quantity = Quality) ¨C ????????????????????????
  • 5. ??????>> 1. ????????? ? ???????12???? 1. ????????????? 2. ??????????? 3. ??????? 4. ?????????????? 5. ???????????????? 6. ??????????????? 7. ?????????????? 8. ??????????? 9. ??????? 10. ????????????? 11. ??????????????? 12. ?
  • 6. ??????>> 2. ?????? ???? 1. ?????????? 1. ??????????????????? 2. ??????????????????????? 3. ??????????????? 4. ???????????????????? 5. ????????????????? 6. ????????????????? 7. ?????1????, ????????????? 8. ????????????????????????
  • 7. ??????>> 2. ?????? ???? 2. ???????? ?? 1. 6~12??????????????????? 2. ??????????? 3. ??????????????????? 4. ???????????????????????? ??????????? 5. ????????????????????? 6. ??????????????????????? 7. ???????????????????????? ?????????
  • 8. ??????>> 2. ?????? ???? 3. ??????????????? ¨C ??????????????? ¨C ?????????????????????????? ?????????????? ¨C ???????????????? ¨C ??????, ??????????????????? ¨C ???????? ¨C ?????????????????????????? ???? ¨C ???????????? ¨C ?????????????????????????? ????????????????????????
  • 9. ??????>> 3. ??????? ?? ? ?? 1. ??????? ?? ¨C ????????, ???????????:???? ???????? ¨C ????????: ?????? ¨C ??????????X : ???????,???? ¨C ????????????? ¨C ???????????????????: ????? ?????????????????.
  • 10. ??????>> 3. ??????? ?? ? ?? 2. ??????? ???? 1. ???????? ? ?????????????????????? ? ??????????????????? ? ??+ ???? 2. MBS? ? ????????????????????????? ?? ? ????????????10???????????? ???????? ? ?????????????? ? ???????????????????? 3. ?????? ? ??????????????? ? ??????????????, ??? ???????? ????????????????????????? ??????
  • 11. ??????>> 3. ??????? ?? ? ?? 3. ??????????(?? ????) ? ??? ?? ?? ?? ??. ?? ?? ??. ????. ??? ??. ??? ??. ??? ??. ??? ?? ?? ??. ??? ??? ???? ??? ????. ? ? ??? ???? ????? ??. ?? ?? ???? ? ?? ??. ?? ? ?? ??? ? ?? ???. ??? ?????. ??? ???? ?? ??. ? ?? ?? ?? ??? ?? ??. ??? ??. ???? ? ?? ???. ??? ??? ? ??. ???? ? ??? ?? ?? ????. ??? ??? ??. ?? ??? ??. ??? ??? ?? ??? ?? ??. ???? ?? ??. ??? ?? ??? ???? ???? ??. ? ???? ?? ??? ??. ???? ????? ???.
  • 12. Thank you :) ? ???? ¨C ??????(???) _ ¢ô. ????????_ ???? ??(pp.173~)
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