More Related Content
What's hot (9)
Viewers also liked (20)
Similar to Dolzhenko (1) (20)
More from Julia Argunova (20)
Dolzhenko (1)
- 1. www.MarketingOne.ru DIGITAL 弌丐丐亊 TOP Marketing Management October 2011
- 2. 丼丐 乖亊丐 弌丱 亅丐丱 乂? 亠仍亳从仂仍亠仗仆舒 从 亠仍仍亳 亠仆亳 亠亞舒仆 个仂从亳从仂仍 丿亠亰亳仆亞亠 于舒 亠仆亟亠 www.MarketingOne.ru
- 4. AXE 弌亊 弌舒仄亶 仗仂亟舒于舒亠仄亶 仄亢从仂亶 弍亠仆亟 于 从舒亠亞仂亳亳 亟亠亰仂亟仂舒仆仂于 亳 亞亠仍亠亶 亟仍 亟舒! 弌舒仄亶 从仂亶, 仄仂亟仆亶, 亠仆亟仂于亶 弌舒仄亠 仗亳于仍亠从舒ﾑ亳亠 舒仂仄舒
- 5. 丼丕 DIGTAL? Men 14-25 100 250 80 200 60 150 40 100 20 50 0 0 仆亠仆亠 从舒仆舒仍 仆仂仄亠 1 仗仂 于舒亢仆仂亳 亟仍 仆舒亠亶 舒亟亳仂亳亳 舒仄仂亶 于仂从仂亶 于仂于仍亠亠仆仆仂 Source: Synovate Comcon, 2011 H1, TA Men 14-25, All Russia
- 6. 丼丕 DIGTAL? 亠仆亠舒亳 亳仆亠仆亠舒 Reach, % 80.0 63% 67% 71% 70.0 48% 55% 59% 60.0 43% 50.0 30% 35% 40.0 30.0 20.0 10.0 0.0 2007 H1 2007 H2 2008 H1 2008 H2 2009 H1 2009 H2 2010 H1 2010 H2 2011 H1 仆亶 仂 于 仗仂仍亠亟仆亳亠 亞仂亟 仆亠仆亠 于舒亢仆舒 舒 亢亳亰仆亳 舒亟亳仂亳亳 AXE. Source: Synovate Comcon, 2011 H1, TA Men 14-25, All Russia
- 7. 丼丕 DIGTAL? 丕丐亊 亅个个丐弌丐亂 丶丐丕弌丐亂 80% 丐丐弌丐亂 弌个 仗仍舒亠亢亠仗仂仂弍仆仂亞仂 丕弌弌丐亂 仆舒亠仍亠仆亳 www.MarketingOne.ru
- 8. DIGITAL 从舒仆舒仍 仆仂仄亠 1 亟仍 AXE!
- 9. 亅豫丶亊 DIGITAL 弌 -5 仍亠 2011 AXE 亟舒亶于亳仍 亟亳从亳 舒仆亳 亟舒亶于 亟亳从亳 仗仂仍亰仂于舒仆亳亠 仄仂弍亳仍仆亳从仂于 丐亠仆仂仍仂亞亳亳 亅于仂仍ﾑ亳 亰仆舒从仂仄于 弌仂亳舒仍仆亠 仄亠亟亳舒
- 10. 乘丐亂 弌亊, 丼丐 弌丐丐亂 弌豫 豫 个丐!
- 11. 乘 乘 弌丐丐亂 丕丶豫 AXE 丼 DIGITAL, 豫丼 www.MarketingOne.ru
- 12. 乘 乘 丕丶 DIGITAL, 丐豫乂弌亊 弌 丕亂丐丕 丿 丕丐
- 13. 丿 丱 PAID, EARNE D, OWNED ALWAYS ON MEDIA MODEL AXE MANIFESTO 弌丐丕丐乘 丐
- 14. 亊亊 弌丐丶亊, www.MarketingOne.ru
- 15. 弌乘 丐 亅丐 ! www.MarketingOne.ru
- 16. www.M
- 17. AXEEFFECT.RU
- 18. AXEEFFECT.RU
- 19. AXEEFFECT.RU
- 20. AXEEFFECT.RU
- 21. AXE CAMPUS FACEBOOK
- 22. AXE CAMPUS VKONTAKTE
- 23. AXE CAMPUS TWITTER
- 24. AXE CAMPUS YOUTUBE
- 25. 丕 DIGTAL 丐 从舒仆舒仍 22 弌仗亠仗仂亠从 亳仆仂亠舒 舒仆仆亠 舒仍亠仆亟舒 PR, BTL, 舒亶 亳 仄仆仂亞仂亠 亟.
- 26. 个丐乘 丕弌丱 (乘) 仂亠弍亳亠仍 于仂 亞仍舒于亠 于亠亞仂! 亟亠 于亳亟亠仂仂从仂于 仆亳从舒仍仆仂 亳 亢亠仍舒仆仆仂 舒亳于仆舒 仗仂亟亟亠亢从舒 360属 舒亳于亠 亟亠于从亳
- 27. 亂 丐 丐亂 丕丕豫 弌丐亂 弌丐丐 丕丕亊丶亊 弌丕弌 丿丱 丕丐丱 丼丐 丐 & KPIs www.MarketingOne.ru
- 28. 亂乘 KPIs 丕丕乂 丕弌丱 仄亠 弍舒亰 亳 仆舒从仂仗仍亠仆仆亠 亠亰仍舒 舒亟舒 亠弍亠 于仂仗仂: 从舒从仂亶 仗仂从舒亰舒亠仍 于舒亢亠仆 仄仆亠? 舒亰弍亳于舒 KPIs 仗仂 从舒仆舒仍舒仄: 舒亶, 从仂仆亠仆, 仂亳舒仍仆亠 仄亠亟亳舒, 从舒从 仗亳仄亠 仂仗亳舒 仂 于 仗仍舒仆亠: 仆舒 亞仂亟 仗仂从于舒舒仍仆仂亶 舒亰弍亳于从仂亶 www.MarketingOne.ru
- 29. 亅个个丐亊 丶亊 www.MarketingOne.ru
- 30. 弌丐丐 弌豫 弌丐丐豫 -丕丕
- 31. www.MarketingOne.ru 弌仗舒亳弍仂! +7.915.021.69.86 Yuri Dolzhenko yurchenco
Editor's Notes
- #11: Today there is clear positive correlation between advocacy and sales. Through digital connectivity, this is being bolstered every day. We must create brand advocates.