Market Penetration for Agarbatti Market in India
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- 1. Market Penetration Channel of Distribution Market Penetration
- 2. Activations Additions Upgrade 1. Dead 2. Dormant 1. New 2. Alternate 1. Length 2. Width 3. Height 3A
- 3. Why some counters are dormant? 1. They want to fully utilise the credit cycle of competitors. 2. Customers ask for product rather than brand. 3. They carry non moving stocks of a particular product or brand 4. Supplies does not reach the counter on due dates of the counter. 5. SKU Velocity is poor in the counter due to lack of marketing activity.
- 4. Alternate Trade Channel 1. Pan Kiosk 2. Temples 3. Priests 4. Dairy 5. Bakery 6. Hospital Pharma shops 7. Fast Food Street Vendors 8. Vegetable Vendors 9. Milkman 10. Newspaper vendors
- 7. Distributor reaches this circle Who will service this market? Market Mapping
- 8. Distributor reaches this circle Choice of Distributors
- 10. Telecalling Script <Greeting> Wait for response. I am <Your name> from <Your co name>. Am I talking to <Clients name>? Wait for response. Is this the right time to talk to you? Wait for response. What order can take from you for this week? Wait for response…..
- 11. Field Sales Officers should - NTC Sales - 3A Sales Telecallers should - ETC Sales
- 12. Market Penetration Market Expansion Telecallers should do ETC