3. Redirect
Rejections by customer should be redirected to Value Proposition
Unreasonable demands of customers should be redirected towards
what is right? for the customer
Non-responsive nature of customers should be redirected towards a
stimuli to which the former responds
4. Ignore
1. Never ridicule a customer for his ignorance
about your product or service.
2. Never challenge the customer for his IQ,
even if the same is poor according to you.