Sales planning
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This document outlines the key elements of an effective sales planning process. It discusses why planning is important, and introduces the 5W1H framework for sales planning which includes determining why to sell, what to sell, where to sell, when to sell, who to sell to, and how to sell. The document then provides more details on each element, such as defining sales silos and targets, conducting market and manpower planning, and translating the plan into tactics and strategy. The overall message is that a well-structured sales planning approach is necessary to achieve sales goals.
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5 ways to promote business.pptxSanjay Singh
油
The document discusses strategies for market penetration, market development, and market visibility. It suggests penetrating existing markets by increasing customers per existing customer and markets per existing market. It proposes developing new markets through acquiring new customer groups, selling additional products to existing customers, and establishing new sales channels or trade routes. It also lists various means of improving market visibility, such as point of purchase displays, billboards, print, electronic, and digital media, as well as other below-the-line promotional activities.3 Sales Follow ups.pptx
3 Sales Follow ups.pptxSanjay Singh
油
There are 3 types of follows for a salesperson:
1. Follow up is done after the initial meeting to thank the client and provide additional information like meeting minutes, needs analysis, or product samples.
2. Follow back is done after submitting a sales proposal using value bombs to highlight the product's performance, productivity, and other benefits.
3. Follow through is done if the client says no or not now, using modes like inviting them to a social group or forum related to their interests or a customer engagement program. Doing the right type of follow with the right sales lead is important.Ad