In Russia, only one million people (less than 1% of the population) keep getting postgraduate education. This is one of the key reasons for the stagnation of the economy. Our goal is to attract people to the systematic learning and increase their efficiency.
Another key goal of Synergy Global Forum is active networking among thousands like-minded people. They meet, exchange knowledge and experience, conduct business negotiations with future partners they create a new business-community.
link for event: http://synergyglobal.ru/
How Mobile Is Transforming the Path to PurchaseFedor Virin
油
This document summarizes a presentation about how mobile is transforming the path to purchase. It discusses eMarketer's outlook for mobile commerce growth driven by increasing smartphone and tablet adoption. It defines today's mobile shopper as using multiple devices throughout the shopping process. It also discusses challenges for brands in meeting mobile-enabled shoppers, like showrooming, and examples of brands effectively dealing with this like Apple, Nordstrom, and Walgreens through experiences, services and seamless shopping.
iab russia digital advertisers barometerFedor Virin
油
The following is the key results and conclusions of the IAB Russia Digital Advertisers Barometer
research, which is a study of opinions of advertisers regarding market, tools and players in
this market. This research is primarily a direction indicator of sorts, which shows changes in the
market sentiment, their transformation depending on the situation inside the market (inventory,
advertising tools, analytics etc.), and the economic situation in the country and in the world.
Based on this research, we can draw conclusions about how the situation will change in the
future.
Mobile devices enable seamless digital lives. A survey found that smartphones and tablets impact traditional media consumption, with tablets having a larger effect. Usage and receptiveness to ads varies by time of day, location, and device. Tablet users are more engaged with content and ads compared to smartphone users.
BUZZScape: Korean Mobile Advertising Landscape 2.0 (English) Buzzvil
油
The document summarizes the Korean mobile advertising market in 2015 and provides forecasts for 2016. It finds that in 2015 native advertising grew significantly across social media, content platforms, and lock screen services. Premium publishers developed "native-fied" ad units that blend into the user experience better than traditional display ads. Meanwhile, video advertising expanded rapidly through platforms like Facebook and new incentivized video networks entering Korea. Looking to 2016, the document predicts continued growth in programmatic advertising, mobile video inventories, and more sophisticated native ad formats across multiple channels. Managing the growing number of video advertising options will become more complicated.
The document discusses the performance marketing ecosystem in Russia in 2017, including paid search marketplaces, SEO, social media advertising, mobile ad networks, programmatic advertising, analytics and optimization tools, conferences, and independent performance marketing agencies and networks. It focuses on the audience for performance marketing in Russia, how advertisers spend on these channels, and partners for the research report on the Russian performance marketing ecosystem in 2017.
This document provides a list of technologies used in performance marketing in Russia in 2017, including buy side adserving, sell side adserving, supply side platforms, ad exchanges, price aggregators, retargeting, remarketing, optimization tools, call tracking, app tracking, email sending platforms, marketing platforms, analytic tools, classifieds, tag management, trading desks, customer relationship management platforms, data management platforms, and demand side platforms. The document was produced by Data Insight, a Russian market research firm, as part of their analysis of the technological landscape of performance marketing in 2017.
This document discusses different types of media platforms including traditional platforms like business, politics, food & travel as well as digital native platforms like social networks, games, and video/audio aggregators. It also mentions different types of media groups that own various verticals across both traditional and digital native platforms.
This document provides an overview of the TV and video advertising ecosystem, mapping out the major players and technologies involved across targeted TV, content networks, OTT platforms, and connected devices. It shows the relationships between platforms, ad servers, agencies, trading desks, data management companies, social networks, and more in the broader video advertising landscape.
The document is a diagram mapping the mobile advertising ecosystem, showing relationships between different entities like app developers, mobile ad networks, carriers, agencies, and data providers. It depicts how advertisers, agencies, and data companies interact with platforms, tools, and each other across the mobile marketing lifecycle.
The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
How Mobile Is Transforming the Path to PurchaseFedor Virin
油
This document summarizes a presentation about how mobile is transforming the path to purchase. It discusses eMarketer's outlook for mobile commerce growth driven by increasing smartphone and tablet adoption. It defines today's mobile shopper as using multiple devices throughout the shopping process. It also discusses challenges for brands in meeting mobile-enabled shoppers, like showrooming, and examples of brands effectively dealing with this like Apple, Nordstrom, and Walgreens through experiences, services and seamless shopping.
iab russia digital advertisers barometerFedor Virin
油
The following is the key results and conclusions of the IAB Russia Digital Advertisers Barometer
research, which is a study of opinions of advertisers regarding market, tools and players in
this market. This research is primarily a direction indicator of sorts, which shows changes in the
market sentiment, their transformation depending on the situation inside the market (inventory,
advertising tools, analytics etc.), and the economic situation in the country and in the world.
Based on this research, we can draw conclusions about how the situation will change in the
future.
Mobile devices enable seamless digital lives. A survey found that smartphones and tablets impact traditional media consumption, with tablets having a larger effect. Usage and receptiveness to ads varies by time of day, location, and device. Tablet users are more engaged with content and ads compared to smartphone users.
BUZZScape: Korean Mobile Advertising Landscape 2.0 (English) Buzzvil
油
The document summarizes the Korean mobile advertising market in 2015 and provides forecasts for 2016. It finds that in 2015 native advertising grew significantly across social media, content platforms, and lock screen services. Premium publishers developed "native-fied" ad units that blend into the user experience better than traditional display ads. Meanwhile, video advertising expanded rapidly through platforms like Facebook and new incentivized video networks entering Korea. Looking to 2016, the document predicts continued growth in programmatic advertising, mobile video inventories, and more sophisticated native ad formats across multiple channels. Managing the growing number of video advertising options will become more complicated.
The document discusses the performance marketing ecosystem in Russia in 2017, including paid search marketplaces, SEO, social media advertising, mobile ad networks, programmatic advertising, analytics and optimization tools, conferences, and independent performance marketing agencies and networks. It focuses on the audience for performance marketing in Russia, how advertisers spend on these channels, and partners for the research report on the Russian performance marketing ecosystem in 2017.
This document provides a list of technologies used in performance marketing in Russia in 2017, including buy side adserving, sell side adserving, supply side platforms, ad exchanges, price aggregators, retargeting, remarketing, optimization tools, call tracking, app tracking, email sending platforms, marketing platforms, analytic tools, classifieds, tag management, trading desks, customer relationship management platforms, data management platforms, and demand side platforms. The document was produced by Data Insight, a Russian market research firm, as part of their analysis of the technological landscape of performance marketing in 2017.
This document discusses different types of media platforms including traditional platforms like business, politics, food & travel as well as digital native platforms like social networks, games, and video/audio aggregators. It also mentions different types of media groups that own various verticals across both traditional and digital native platforms.
This document provides an overview of the TV and video advertising ecosystem, mapping out the major players and technologies involved across targeted TV, content networks, OTT platforms, and connected devices. It shows the relationships between platforms, ad servers, agencies, trading desks, data management companies, social networks, and more in the broader video advertising landscape.
The document is a diagram mapping the mobile advertising ecosystem, showing relationships between different entities like app developers, mobile ad networks, carriers, agencies, and data providers. It depicts how advertisers, agencies, and data companies interact with platforms, tools, and each other across the mobile marketing lifecycle.
The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
The e-commerce market in Russia reached $8 billion in 2010, accounting for 1.6% of total retail sales. Moscow and St. Petersburg account for 60% of e-commerce volume despite only 30% of internet users. E-commerce is more developed in the capitals due to higher incomes, more internet experience, and better infrastructure compared to regions. The top product categories purchased online are tickets and electronics. The market is forecast to grow 145% in the next 5 years to $18.5 billion, driven primarily by growth in regions as internet access and experience expand.