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Mobilen - En viktig kompis bland kanalerna
- 1. Mobilen en viktig kompis bland kanalerna Tom Airaksinen, Antrop 2011-11-03
- 3. Agenda 犢 Mobila begr辰nsningar och m旦jligheter 犢 Mobila beteenden 犢 Vad t辰nka p奪 n辰r man g旦r n奪got mobilt?
- 4. Dold agenda 犢 Sluta se mobilen som lillebror 犢 T辰nka upplevelsestrategi 犢 Komma ig奪ng och g旦ra appar och mobilwebb
- 6. Dator vs mobil Syskonstatus Storebror Lillebror Sk辰rm Stor, smaskig J辰tteliten Textinmatning Hederligt, mysigt tangentbord Fipplig inmatning
- 7. Liten sk辰rm?
- 8. Liten sk辰rm?
- 9. Liten sk辰rm?
- 10. Liten sk辰rm?
- 12. Liten sk辰rm?
- 13. Liten sk辰rm? Jag gillar n辰stan appen b辰ttre 辰n hemsidan. Det 辰r liksom det som beh旦vs, den har blivit mer koncentrerad Inte lika r旦rigt som hemsidan, jag tycker det 辰r ett 鍖nt uppl辰gg Snyggt! Det var inte n奪t r旦rigt, utan det var r辰tt enkelt, liksom.
- 14. Jobbig textinmatning? K辰lla: Svensk Telemarknad 2010, PTS
- 16. Dator vs mobil, rond 2 Alltid med N辰 ! Tillr辰ckligt bra Jod奪 ! Nya m旦jligheter Nja !
- 17. Alltid med
- 18. Tillr辰ckligt bra It is somewhat slow but it de鍖nitely works, in fact my teen daughter uses hers constantly online. Among other things she uses it to keep in touch with her friends. http://www.mobileread.com/forums/ archive/index.php/t-82570.html
- 20. ? En hemlig formel Value > Pain Inspiration: Scott Jenson, f.d. Manager of Mobile UX, Google
- 21. Mobila m旦jligheter VGA-videokamera HD-videokamera GPS, kompass, gyro Multitouch-sk辰rm Ljussensor Bluetooth, Wi-Fi, 3G NFC (snart?) Push-meddelanden, SMS
- 22. Mobila beteenden
- 25. Anv辰ndning 旦ver dagen K辰lla: Read It Later Artiklar l辰sta p奪 dator Artiklar l辰sta p奪 iPhone
- 26. Folk orkar l辰sa i mobilen
- 27. Folk orkar l辰sa i mobilen I love it! Nice and clean look, easy to navigate and easy to read. Well done! But... can you put a bit more news on there? ...the Sorry, this article isnt yet available on the mobile site message was bloody annoying. Ended up having to install a browser that spoofs the user agent and renders the full desktop site.
- 29. TV-kompis 86% av de mobila Internetanv辰ndarna (och 92% i 奪ldersgruppen 1324 奪r) anv辰nder sina mobiler medan de tittar p奪 TV Yahoo!/Nielsen Mobile Shopping Framework, nov 2010
- 30. Idol 2011
- 31. Shoppingkompis 90% av mobilanv辰ndarna har surfat med sina mobiler i butiken n辰r de shoppar, och h辰lften av aktiviteten 辰r relaterad till shoppingen Yahoo!/Nielsen Mobile Shopping Framework, nov 2010
- 32. Folk k旦per i mobilen
- 33. K旦pa k辰rra?
- 35. Mobile First
- 36. Mobile First
- 37. Inte bara Google We're just now starting to think about mobile 鍖rst and desktop second for a lot of our products. Kate Aronowitz, Design Director p奪 Facebook My goal was initially just to make a mobile companion, but I became convinced it was possible to create a version of Facebook that was actually better than the website. Joe Hewitt, utvecklade Facebook- appen p奪 iPhone We really need to shift now to start thinking about building mobile 鍖rst. This is an even bigger shift than the PC revolution. Kevin Lynch, CTO p奪 Adobe
- 38. Men hur g旦r man d奪?
- 39. Recept p奪 lyckad mobilsatsning 犢 Ha en genomt辰nkt upplevelsestrategi hur passar mobilen in i helheten? 犢 N辰r projektet p奪b旦rjas, anv辰nd m奪lstyrning f旦r att se till att de funktioner som byggs verkligen svarar mot aff辰rsm奪len och skapar v辰rde f旦r anv辰ndarna 犢 Prioritera h奪rt, var inte r辰dd att offra funktioner 犢 Utnyttja mobilens unika m旦jligheter 犢 Fundera ordentligt p奪 valet mellan app och webb
- 40. Upplevelsestrategi Webb Mobil Telefon Butik Anv辰ndarupplevelse Webb Mobil Kundtj辰nstButik
- 42. Upplevelsekarta !"#$%&$'($)*+#),)-+&.%/+0)1%+2$. 3&'0+ 45#6.7$)8/)8%+2$.)9:)8%+&' ;$%7/'+< =((+7&/'+.)8%+2$..$% -$7$+%(> ?6:)8&(@$8 =')8%+&' ;/78)8%+2$.A8)8>$)78+8&/' ;%&($ 1&5$8+9.$ 1%+2$.)8&5$ B>+'C$)/D)8%+&'7 B/5D/%8 ?/+%0&'C A%%&2+. Close to the city Comfortable Fast Special offfer Other passangers disturbing Too long distance No queues Sleep / Read / Relax Stations in aspects Fear of being late buy ticket No influence on Potential chaos (popular trips / time period) Find cheap tickets Campaign price at train station Find train track in mobile app Seat number mobile ticket Find a place to sit Easy to compare options Easy to access Conductor checks if I if delayed Helpful staff around Friendly conductor Conductor confirm ticket is ok Seat next to me is empty booked seat Lots of space in entrance / exit there to meet me Conductor announces my track for change of trains Easy access to form for compensation Time-consuming to Timetable does not suite me my phone number, e-mail etc. Hard to book seat next to friend unless booking at the same time depature time. Need to make changes in Realize too late I forgot to log in Forgot my login details Hard to hear messages from speakers Complicated to look up delays online in confirmation step carrige nr 3? I hope the ticket Will the train depart in time? Changed track Repeated delays train is cancelled my track Bumping in to people on train Realise there is no dining carriage Fear of missing my stop Bad connection for phone calls train and the conductor Toilets - Untidy, no soap - No car number inside train, hard to find my seat Will I be able to pick up my bag in time? number to fill in form for compensation Bonus members Collect bonus points http://blogg.antrop.se/?p=3605
- 43. Upplevelsekarta !"#$%&$'($)*+#),)-+&.%/+0)1%+2$. 3&'0+ 45#6.7$)8/)8%+2$.)9:)8%+&' ;$%7/'+< =((+7&/'+.)8%+2$..$% -$7$+%(> ?6:)8&(@$8 =')8%+&'A8)8>$)78+8&/' ;%&($ 1&5$8+9.$ 1%+2$.)8&5$ B>+'C$)/D)8%+&'7 B/5D/%8 ?/+%0&'C Close to the city Comfortable Fast Special offfer No queues Sleep / Read / Relax Stations in aspects buy ticket Find cheap tickets Campaign price at train station Find train track in mobile app Seat number mobile ticket Find a place to sit Easy to compare options Easy to access Conductor chec if delayed Helpful staff around Friendly conduc Conductor conf ticket is ok Seat next to me is empty booked seat Conductor anno my track for cha of trains Time-consuming to Timetable does not suite me Hard to book seat next to friend unless booking at the same time depature time. Forgot my login details carrige nr 3? I hope the ticket Bumping in to people on train Realise there is dining carriage Fear of missing my stop Bad connection phone calls Collect bonus points
- 44. M奪lstyrning Effektm奪l Varf旦r bygger vi detta? M奪lgrupper Vilka realiserar aff辰rsm奪len? Anv辰ndningsm奪l och scenarier Vad 辰r anv辰ndarnas syfte och m奪l? Hur beter de sig p奪 aktuell plattform? Hur kommer det att anv辰ndas? Tj辰nster, funktioner Vilka tj辰nster erbjuder vi? Vilka funktioner beh旦vs? Vilka aktiviteter ska vi g旦ra?
- 46. Prioritera h奪rt Mathem
- 47. En saga om tv奪 adressb旦cker
- 48. En saga om tv奪 adressb旦cker
- 49. En saga om tv奪 adressb旦cker
- 51. Utnyttja m旦jligheterna Mathem
- 52. App eller webb? 犢 Webb 辰r bra om: - Alla m奪ste kunna komma 奪t tj辰nsten, oberoende av telefontyp - Er tj辰nst inte 辰r beroende av avancerad interaktion 犢 Appar 辰r bra om: - Prestanda 辰r viktigt - Er tj辰nst kr辰ver integration med annat i telefonen (h奪rdvara som kamera eller gyro, men 辰ven mjukvara som adressbok eller kalender) - Ni vill ta betalt - Tj辰nsten ska funka off-line (辰ven om detta delvis kan g旦ras 辰ven p奪 webben)
- 54. Slutligen
- 55. Kom ih奪g 犢 Begr辰nsningar 辰r en styrka 犢 Den hemliga formeln 辰r Value > Pain 犢 Mobilen 辰r ofta ett perfekt komplement till andra kanaler se till att inte behandla den som ett isolerat stupr旦r 犢 T辰nk p奪 80/20-regeln och utnyttja mobilens unika m旦jligheter