Startup community

Sep 15, 20142 likes1,059 views

Nicola Mattina

I used these slides to present the paper Startup Community at Festa della Rete in Rimini, on September 13, 2014.

STARTUP COMMUNITY
FESTA DELLA RETE
SEPTEMBER 13, 2014

investors
government
corporations
ENTREPRENEURS
universities
mentors
service providers

VENTURE CAPITAL
INTELLECTUAL
CAPITAL
RELATIONAL
CAPITAL

isolation
ITALIAN STARTUP WEAKNESSES
lack of
territorial
and
industrial
focus

Leaders of the community are
entrepreneurs
4 PRINCIPLES
Government has a supporting role
Big
corporations must contribute
Communities must be connected

Increase intellectual
and relational capitals
3 OBJECTIVES
Attract venture capital from abroad
Foster territorial
and industrial focus

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Ho usato queste slide per una presentazione ad un workshop organizzato dalla Fondazione Rosselli presso Talent Garden di Milano il 15 dicembre 2014. 1. In un mondo in cui ogni azienda deve diventare (chi pi�� chi meno) una software company, �� necessario promuovere la transizione da modelli di closed innovation (i centri ricerca e sviluppo delle aziende) e open innovation (i portali di crowdsourcing delle invenzioni) agli ecosistemi dell'innovazione. 2. Negli ecosistemi dell'innovazione, le startup community assumono un ruolo strategico. In questo contesto, citare la Silicon Valley �� fin troppo banale; mi sembra pi�� significativo il caso di Cincinnati, dove P&G, Kroger e altre aziende tradizionali stanno investendo per far nascere e alimentare una startup community legata ai prodotti della grande distribuzione. 3. Quali sono allora i pilastri di una startup community? A mio avviso sono cinque: 1. Capitale finanziario 2. Capitale relazionala 3. Capitale intellettuale 4. Ideologia dell'innovazione 5. Retaggio culturale I primi tre sono abbastanza ovvi e sono trattati in modo pi�� o meno sistematico nella letteratura sulle startup community anche se, dal mio punto di vista, ci si concentra sempre troppo sulla parte finanziaria dimenticando tutto il resto. Gli ultimi due, invece, sono presenti solo in modo accidentale nella discussione sugli ecosistemi dell'innovazione. Per esempio, di tanto in tanto, si accenna all'effetto negativo indotto dalla stigmatizzazione del fallimento in Italia, ma - almeno per quello che ne so io - non ho trovato una riflessione organica sull'argomento. Dell'ideologia dell'innovazione ha parlato Luca De Biase in un libro uscito qualche anno fa. Credo sia importante usare il termine ideologia al posto del pi�� generico cultura, perch�� l'ideologia, proponendo una visione del mondo e una direzione del futuro, contiene anche una prescrizione su cosa occorre fare. Quella maturata attorno allo sviluppo dei computer e di internet non �� molto dissimile da altre ideologie come il marxismo, incentrate su una forte retorica della distruzione dell'esistente e dell'aspirazione a costruire un mondo migliore. Infine, una startup community si innesta in un contesto. Secondo me una delle analisi pi�� interessanti sull'impatto del retaggio culturale sulla formazione di una startup community �� contenuta nel libro Startup Nation. Molti si sono soffermati sul fondo dei fondi, dimenticando che la maggior parte del libro descrive il ruolo del servizio militare, della coesione sociale e della insolenza (chutzpah) del popolo ebraico come fattori determinanti nell'avviare una fiorente comunit�� di persone dedicate all'innovazione tecnologica. E lo stesso si potrebbe dire per la Silicon Valley, la frontiera estrema del grande West che si trova nella terra della libert�� e delle opportunit��.

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