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3 Types of Sales Follow Up
3 Types of Sales Follow Up
3 Types of Follows
FOLLOW UP
FOLLOW BACK
FOLLOW THROUGH
1. FOLLOW UP
THIS IS THE FOLLOW THAT A SALESPERSON DOES AFTER
THE FIRST RELEVANT MEETING WITH THE CLIENT.
MODES OF COMMUNCIATION:
1. Thankyou Email/Letter
2. Minutes of Meeting
3. Need Analysis Form
4. Trial offer / Sampling
5. Invitation to visit experience center/ factory
2. Follow Back
This is the Follow that a salesperson does with the customer
after submitting the sales proposal.
Modes of Communication:
1. Value Bomb 1: Performance
2. Value Bomb 2: Productivity
3. Value Bomb 3: Upgradability
4. Value Bomb 4: Serviceability
5. Value Bomb 5: Usability
6. Value Bomb 6: Profitability
7. Value Bomb 7: Future proof ability
3. Follow Through
This is the Follow that a salesperson does with the customer
after the customer says No or Not now to the
salesperson.
Modes of Communication:
1. Invitation to add to a social group with common interest
2. Membership to a forum which has common interest
3. Invitation to participate in a customer engagement
program which will be communicated from time to time.
Do you do the right follow
up with the right sales lead?
The right medicine on the wrong patient or vice versa is dangerous for
the patient!

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3 Types of Sales Follow Up

  • 3. 3 Types of Follows FOLLOW UP FOLLOW BACK FOLLOW THROUGH
  • 4. 1. FOLLOW UP THIS IS THE FOLLOW THAT A SALESPERSON DOES AFTER THE FIRST RELEVANT MEETING WITH THE CLIENT. MODES OF COMMUNCIATION: 1. Thankyou Email/Letter 2. Minutes of Meeting 3. Need Analysis Form 4. Trial offer / Sampling 5. Invitation to visit experience center/ factory
  • 5. 2. Follow Back This is the Follow that a salesperson does with the customer after submitting the sales proposal. Modes of Communication: 1. Value Bomb 1: Performance 2. Value Bomb 2: Productivity 3. Value Bomb 3: Upgradability 4. Value Bomb 4: Serviceability 5. Value Bomb 5: Usability 6. Value Bomb 6: Profitability 7. Value Bomb 7: Future proof ability
  • 6. 3. Follow Through This is the Follow that a salesperson does with the customer after the customer says No or Not now to the salesperson. Modes of Communication: 1. Invitation to add to a social group with common interest 2. Membership to a forum which has common interest 3. Invitation to participate in a customer engagement program which will be communicated from time to time.
  • 7. Do you do the right follow up with the right sales lead? The right medicine on the wrong patient or vice versa is dangerous for the patient!