The document discusses a redesign of the Czech tax reporting system. It notes that the current system is disliked for being pink, ugly, confusing and complicated. The redesign proposes a modular system with basic forms and additional forms for things like owning a business, wife, car or kids. It outlines personas of typical users, the design process including research, prototypes and testing. The goal is a simple, understandable, modular system that only includes the most necessary tax fields.
4. Desk-research
○ Czech taxation report is big pain in
our you-know-where
○ People think it is ugly, confusing,
too complicated, nonunderstandable
○ The worst thing – it is PINK!
5. Personas
Young enterpreneur
with IT knowledge
She wants do it quick,
right and without
barriers
Older enterpreneur
without IT knowledge
He wants everything
easy on paper, in
understandable form
and fast by filling.